steve chou
TRANSCRIPT
Presented to you by my Daddy, Steve Chou
What You Will Learn Today
The psychology of selling An actionable strategy you can take
with your email autoresponder to…• Increase affiliate revenue sales• Increase sales of your own product
A peek into how I have my own autoresponder sequence setup
Species: Wifis Quitticus
My Wife’s Retirement Plan
My Retirement Plan
Making Money With A Blog
Pay per click ads like Adsense, MediaNet etc…
Pay per action ads like Commission Junction, ShareASale etc…
CPM Advertising Selling your own products
Unless you have a lot of traffic, affiliate marketing and selling your own products are going to be your big money makers!
Problems With My Blog Early On
The money just wasn’t there.
Is The Money Really In The List?
I had a decent sized list at the time (about 8K)
I had a nice autoresponder sequence set up that pointed my readers to my best content
But the money simply wasn’t there. I wasn’t getting many affiliate clicks The ad revenue was marginal
Leveraging My Email List
Another Dilemma
No strategy for getting more customers in the door
No time to hold webinars on a regular basis
Didn’t want to turn into one of those Internet email spammers
20000 Ft View Of My Blog
I have over 500 posts on the blog Very few posts actually make money
from affiliate revenue. If a reader isn’t reading one of these
posts, then the chances of making more than a $1 from an adsense click are extremely slim
If you aren’t bringing readers to your money content, you aren’t going to make any money
The Funnel
The Best Kept Secret In Marketing
The Best Salesgirl I Know
Ok…What Do You Want?
The Setup
Social Proof
Finishing Me Off
Your Email Autoresponder
Your Lead Magnet
“Long ebooks and time-consuming giveaways might hurt you. Most people don’t read them”
“Something short and sweet is more likely to be read” Clay Collins, Pat Flynn
Setting Up Your Autoresponder
Customer gets awesome content in bite sized chunks
The click through rate for email is way higher than a PDF
People get used to opening and reading your emails
Click Through Results
Compared to giving away an ebook as a lead magnet…
• A large percentage (as high as 68%) of signups read and click on my links in every email
• This is orders of magnitude better than when I gave away an book.
Your Giveaway
Needs to be extremely valuable and teach something
If you sell a product, give away a portion of it Everything you teach must be step by step! Take advantage of both text and video
mediums to steer readers towards your calls to action and links
Use video to show off your personality
People need to get value from your free giveaway!
Step 1 - Introduction
Short video which introduces myself and gives a high level overview of selling online
I tell my story• I made over 100K in my first year of business• I had no experience at all before I began• I had never run a business before• I had never sold anything in my life
Try to be sincere and relate to your targeted audience and show off your personality.
Don’t sell at this step
Step 2 – The Tutorial
Here’s where you put out your best content
Here’s what I teach in depth• How to find products to sell online• How to sign up for hosting (affiliate op)• How to setup a shopping cart (affiliate op)• How to accept credit cards (affiliate op)• How to get a great shopping cart design (affiliate op)
Each and every step has a tutorial video and links to blog posts
Each step has aff links for the products I’ve used
Tutorial Tips
In general it’s harder to get affiliate clicks for videos
I use the Pat Flynn patented method for video clickthroughs and it works well
On video, people like to follow you step by step
Take advantage of this fact! Start the tutorial by having the
customer click on one of your banner ads
The Outcome Of The Tutorial
In my giveaway, I teach people how to setup an online store from scratch
Some people will take this info and run with it
• These people usually purchase my recommended services.
Some people will want to learn even more…
• These people are candidates to buy my course at $599
The Follow Up (2-3 days later)
What’s left to do? Explain why the current tutorial is not
enough• We made a ton of mistakes in starting our
store• Mention that I go into much greater depth in
my course• How to bring in customers etc…
Give a light sell of the course
Frequently Asked Questions (2 days)
Reader is likely overwhelmed and still has a bunch of questions
Preemptively answer them with a FAQ email
Here’s what I address• How much money does it take to start?• What equipment do you need?• How hard is it to start a website?• How much time does it take?• How much does it cost for marketing?• Can I really make money doing this?
The Hard Sell (2 days later)
If you’ve been running your course for a while, you probably have followers
Show off your testimonials and success stories
I have many students in my class making 4 figures or more per month with their shops
Try to include as much “real” proof as possible that your product works
The Ultimate Resource (2-3 days)
I send out a compendium post of all the products and services I recommend
This email converts extremely well for me
Most people aren’t willing to read through a large doc but they love to have a resource.
If you have established yourself as an authority, people will listen to your recommendations
What You Need To Do
On a typical blog, only a small fraction of webpages will make you money
Find out what these pages are! Make sure you tag all of your
outbound affiliate links to see which get the most clicks
Use a plugin like pretty link so you can change your links in one central place
Compile A Mini-Course
Take all of those posts and come up with a common theme
If you make money off of credit cards, make a tutorial on selecting the best card for you
Make a course on how to get your finances in order
Make sure you put out great content that includes step by step tutorials!
Step By Step Is The Key
People like to follow directions verbatim without using their brains
Use video if possible in addition to text
Tell people where to click in these tutorials
Do not leave it up to chance
My Autoresponder Performance
My email funnel converts between 2-4% of my signups for my $599 course
I’ve raised the price of my class 3 times and it has not affected sales
Of the remaining 96% 4-5% go on to convert some sort of affiliate offer
The payout varies from $10 all the way to $1000
Sometimes, the payout is recurring
Double Whammy
People who sign up for my $599 class then go and sign up for my recommendations as well
Every course signup has the potential to generate over $1k
Most everything is on autopilot via the email autoresponder
Maximizing Signups
Try to steer all readers of your blog to your newsletter
Make sure there’s a signup form on every page
Use a popup – Aweber or popup domination
Use a scroll triggered box Place forms in your sidebar and at the
bottom of every post Make sure every visitor has an
opportunity to get on your list
Key Takeaways
Set up your lead magnet as a series of emails that teach something
If you sell a product, include a followup email
Include a FAQ email Include a testimonial email Include a resource email Make good use of both video and text and
instruct readers to click on your aff links Please signup forms every where
Questions?
Email me [email protected] Twitter @mywifequit Websites
• Mywifequitherjob.com• ProfitableOnlineStore.com• BumblebeeLinens.com