gamification of innovation process
DESCRIPTION
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GAMIFICATION
Hoda MehrManager, Strategic Development & InnovationAimia Inc.Phone: 514.205.7070E-Mail: [email protected]: ca.linkedin.com/in/hodamehrTwitter: @HodaMehr
The Secret Sauce for Innovation Process Success
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84%
…of executives say that innovation is extremely or very important to their companies’ growth strategy.
Source: BCG’s 2010 Senior Executive Innovation Survey: 1600 executives from around the world, representing all
major markets & industries
NEED
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ADOPTED DIFFERENT
TACTICS / PROCESSES
85% Traditional R&D in business lines
84%Centralized innovation initiatives at corporate center or for specific projects
81% Partnerships and open innovation
80%Formal accountability to business leaders for innovation
~ 50%
Other tactics
Source: Mckinsey Global Survey-2010: 2,240 executives around the world, representing the full range of industries,
regions, functional specialties, and seniority.
ACTION
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Only 55%
…Satisfied with return on innovation investment.
Source: Mckinsey Global Survey-2010: 2,240 executives around the world, representing the full range of industries,
regions, functional specialties, and seniority.
Only 39%
… are good at commercializing new product & services.
Source: BCG’s 2010 Senior Executive Innovation Survey: 1600 executives from around the world, representing all
major markets & industries
RESULT
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NUMBER ONE
HURDLE TO OVERCOME
WHY?
Risk averse culture
Source: BCG’s 2010 Senior Executive Innovation Survey: 1600 executives from around the world, representing all
major markets & industries
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WHAT?
WHAT IS A
GAME
A set of mechanics that are designed to heavily engage participants with a pre-defined path through which they accomplish specific objectives.
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GAME
GAMIFICATION
… is the use of game design elements, game thinking and game mechanics to enhance non-game contexts
Source: Wikipedia
+ 50%… of organizations that manage innovation processes will “Gamify” those processes by 2015
Source: Gartner
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ENGAGE
59% … of Canadians are gamers.(have played a computer or video game in the past 4 weeks)
Avg.= 33 years old
Female38%
Male62%
Age
Ga
me
r P
op
ula
tio
n
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ENGAGE
Source: Bunchball, Inc.
The interaction of basic human desires and game mechanics! By Bunchball Inc.
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MASTERY
Time
Mas
tery
New to system / Junior Employees
Regular participation /
Mid Level Employees
Power Users/
Senior Employees
Narrated based on the desired
mastery path of an idea through the stage-gate
Narrated based on the employers’
mastery path within any innovation
process
Existing Innovation Processes
Gamified Innovation Processes
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PROGRESS
“People always say that motivation does not last…
well, neither does bathing – that’s why we recommend
it daily.”Source: Zig Ziglar
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PROGRESS
Source: HBR’s 2010 annual ideas collection, compiled in cooperation with the World Economic
Forum
Power of Small Wins!
By Prof. Teresa M. Amabile of HBS
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… a system that relates to the motivational drivers of its audience
…narrated to guide participants through a pre-defined mastery path
ENGAGE
MASTERY PROGRESS
… incentivize employees progress through a series of achievable objectives
Gamified INNOVATION
PROCESS
SOLUTION
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“The line between fun & work is self-drawn &
completely arbitrary.”Source: Gabe Zichermann
HAVE
FUN!