innovation, socialization & gamification-on a dime!
TRANSCRIPT
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Innovation, Socialization & Gamification - on a dime
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Who is GameStop?
A global multichannel video game, consumer electronics and wireless services
retailer with more than 6,600 stores worldwide, GameStop makes the most
popular technologies affordable and simple.
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Who is our attendee?
4500 Store Managers
80% male
21-25 yrs
500 DMs
200 Corporate
1,500 Vendors
4,000 Consumers
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Who am I?
No one!
Not a presenter!
Gen Xer producing for Millennials
Lean & Mean team
Say hi to Samantha, Noelle & Katie
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Whats our challenge?
Lean team
Tight budget
Need more $$ Sponsorships
Engaging our attendees
Appeal to the Millennials
New & Innovative ideas
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Innovation will happen! (hard trend)
Reinvention is up to you (soft trend)
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Easy Reinvention
Find the program formula that works best for your attendees! (consistency promotes confidence)
Commit to at least 5 GOOD changes!
Survey responses
Create an under cover feedback focus group
ALWAYS ask, How can I apply this to my show?
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Social Media
Excite Engage
Empower
Creative Savings
Vendor Love
Pivotal to Reinvention
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Social Media
Excite Engage
Empower
Creative Savings
Vendor Love
Pivotal to Reinvention
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Share of Social-Generated
E-Commerce Revenue
Facebook, 36%
Twitter, 20%
Pinterest, 15%
Email, 16%
Google, 6%
Tumblr, 2% Other,
6%
Facebook
Twitter
Pinterest
Email
Google
Tumblr
Other
Business Insider
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10 Ways to Socially Sizzle
1. Identify what you want to accomplish via social media
2. Figure out where your customers are
3. Keep the content flowing - post regularly & relevant
4. Give your posts more pizazz include pictures, videos and links
5. Participate in trending hashtags to gain wider exposure
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6. Give something away often have contests
7. Play it cool dont self promote (80/20 rule)
8. Tag fans in photos
9. Hashtag on everything!!!
10. Consolidate! Convos App (Facebook, Twitter, Instagram, Gmail, LinkedIn, Skype, YouTube, Outlook and more)
10 Ways to Socially Sizzle
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Create opportunities to socialize
Step N Repeat
Cool
Visuals
Green Screens
Hoards of Zombies!
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Social Media
Excite Engage
Empower
Creative Savings
Vendor Love
Pivotal to Reinvention
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Customize sponsorships
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Be current and add local flavor
Vendor networking events
Share the social responsibility
Show Sponsors Some Love
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Social Media
Excite Engage
Empower
Creative Savings
Vendor Love
Pivotal to Reinvention
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Excite! Engage! Empower!
Gamification
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Random acts of fun
Attendee input
Philanthropic & green efforts
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Gamification
Integrating game dynamics into your site, service, community, content or campaign
in order to drive participation
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Gamification
An event app with a leaderboard
Add your sessions to Foursquare
Create a Buzz Board: give props to members creating the most buzz
Give ribbons/prizes for checking-in at stations
Gaming during arrivals, down time & expo
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Gamification
Sales Contest! Celebration lunch or electronics
General Session Host Contest
T-shirt Design Contest ($2 goes to philanthropy)
Video Contest (free videos for you!)
Photo Contest (socialize the photos)
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Winning Video
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Random Acts of Fun
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Attendee Input
Music selection by attendees
Menu selection by attendees
Text to screen during general sessions
Audience response during general sessions
Give specific credit everywhere you can!
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Philanthropic & Green
How can you give back?
Raffle drawings as a fundraiser
Ronald McDonald House 10 sponsored attendees Photos & video shown during general sessions
Go Green page: how to be green at work
Green Event page: the events green efforts
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Results
Excite
Engage
Empower
Social Media
Vendor Love
Pivotal to Reinvention
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What did we spend?
$3,000.00 $500.00
$10,000.00
$10,000.00
$6,000.00 $2,000.00
$8,000.00
$2,000.00
$15,000.00
$56,000 Photo Green Screen
Step & Repeat
Entertainment
Vendor Reception
Sponsored PhilanthropicEvent
Random VIP area in GS
App with game
Tournaments
Text to Screen & surveysduring General Session
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Creative Savings
Prizes, gifts & gift cards Amex points
Amount Element
$4,000 Group comp flights for staff
$10,000 Cancel build-outs and moved to inside room
$13,500 Purchased projectors (30 rooms at $450)
$200,000 Service Vendor Sponsorships
$1,050,000 $30 Gift Cards instead of $100 Dinners (saved $70 x 5000 attendees x 3 nights)
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Whats your great idea?