gamification at work

Gamification @ WorkJanaki Kumar | Design and Co-Innovation Center

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Gamification is the application of game design principles and mechanics to non-game environments.

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Speed Camera Lottery

Average speed reduced from 35 to 25 km/hr

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Electric Vehicles

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Nike +

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foursquare

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Enterprise software runs business

Shop floor to the top floor

Enterprise to Individual

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Can we mix the two?

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“The opposite of play is not work, it is depression”

– Brian Sutton-Smith

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Gamification Trends

Oct 2011Latest Game Theory: Mixing Work and Play

Sept 2011Gamification Gets Down to Business

2011 2013

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Reason 1 for growth of gamification Changing nature of work.

© 2013 Janaki Kumar All rights reserved

Reason 2 for growth of gamificationEntry of digital natives.


Reason 3 for growth of GamificationTechnology – big data, social media and mobile technology.


Gamification Trends

2011 2013

Nov 2012by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations.

by 2014, 80% of current gamified applications will fail to meet business objectives, primarily due to poor design

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Score 100,000,000,000You are #1 !

Each click earns 100,000 points

Would you want to play this game?

“Games give us unnecessary obstacles that we volunteer to tackle”

– Jane McGonigal

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know your player

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Multi-dimensional Player

Professional goals Gender Generation Culture Player type

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Professional Goals

Job title & role Job

description Career goals Pain-points Aspirations

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Gender©

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Generation X Hierarchy oriented Failure not allowed

Generation Y Grew up with

videogames Expect immediate

feedback Take risks and expect

“epic fail” 10,000+ hours of

experience

Generation

The average gamer is 30 years of age and has been playing for 12 years.68% of gamers are 18 years of age. Entertainment Software Association 2013 data

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Harmonyvs.

Competition

Individualvs.

Group

Culture©

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Identify the mission

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Understand Motivation

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Motivational DriversA curated list

Collecting

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Connecting


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Achievement

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Feedback

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Self Expression

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Reciprocity

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Source: Mihaly CsikszentmihalyiFlow: The Psychology of Optimal Experience, 1991 Beyond Boredom and Anxiety: Experiencing Flow in Work and Play, 1975

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ed36 Motivational Drivers

A curated list

Collecting Connecting Achievement Feedback Self expression Reciprocity Blissful Productivity

Apply Mechanics

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Source: http://techcrunch.com/2010/08/25/scvngr-game-mechanics/

1. Achievement2. Appointment Dynamic3. Avoidance4. Behavioral Contrast5. Behavioral Momentum6. Blissful Productivity7. Cascading Information Theory8. Chain Schedules9. Communal Discovery10. Companion Gaming11. Contingency12. Countdown13. Cross Situational Leaderboards14. Disincentives15. Endless Games16. Envy

17. Epic Meaning18. Extinction19. Fixed Interval Rewards Schedules20. Fixed Ratio Rewards Schedule21. Free Lunch22. Fun Once, Fun Always23. Interval Reward Schedules24. Lottery25. Loyalty26. Meta Game27. Micro Leader-board28. Modifiers29. Moral Hazard of Game Play30. Ownership31. Pride32. Privacy

33. Progression Dynamic34. Ratio Reward Schedules35. Real-time v. Delayed Mechanics36. Reinforcer37. Response38. Reward Schedules39. Rolling Physical Goods40. Shell Game41. Social Fabric of Games42. Status43. Urgent Optimism44. Variable Interval Reward Sched.45. Variable Ratio Reward Schedule46. Viral Game Mechanics47. Virtual Items

Game Mechanics Full list

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http://techcrunch.com/2010/08/25/scvngr-game-mechanics/



Game mechanicsA curated list©

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Points

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Badges

Game mechanicsA curated list

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Leaderboard


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Rewards


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Relationship


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Challenge


Ends Wed 03/24 Midnight EST

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Constraints with Urgent Optimism


Onboarding / scaffolding

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Journey


Progress bar

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Narrative


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Emotion


Humor

Humor

esthetics

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Gamification Examples

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Gamification – Slalom One

Gamification – TrueOffice

Community – SAP SCN


Gabe Zichermann

Amy Jo KimByron Reeves

Sebastian Deterding

Jane McGonigal

Jesse Schell

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ed59Leveling up – Gamification Gurus

Leveling up – Books©

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Gamification at WorkDesigning Engaging Business

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Janaki Kumar Mario Herger

Leveling up – Book

Preview on InteractionDesign.orgBuy on Amazon

http://www.interaction-design.org/books/gamification_at_work.html




http://www.amazon.com/Gamification-Work-Designing-Engaging-Business/dp/8792964079/ref=sr_1_1?ie=UTF8&qid=1371751645&sr=8-1&keywords=gamification+at+work

SummaryGamification is now business relevant

It is not easy to do gamification right

Introducing Player Centered Design:

... Know your player

... Identify your mission

... Understand motivation

…Apply Mechanics

…Manage, Monitor and Measure

Thank you!

Janaki Kumar | @janakikumar | http://gamificationatwork.org/