Games 2.0 Web 2.0 Expo April 25, 2008

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Games 2.0 Web 2.0 Expo April 25, 2008. Jeremy Liew MD, Lightspeed Venture Partners www.lightspeedvp.com lsvp.wordpress.com jeremy@lightspeedvp.com. Birth of Web 2.0 has been driven by making costs variable. The games industry is starting to feel the same dynamics. - PowerPoint PPT Presentation

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  • Games 2.0

    Web 2.0 ExpoApril 25, 2008Jeremy LiewMD, Lightspeed Venture Partnerswww.lightspeedvp.comlsvp.wordpress.comjeremy@lightspeedvp.com

    Lightspeed Confidential - Not to be copied, distributed or referred to without the prior written consent of Lightspeed Venture Partners

    Birth of Web 2.0 has been driven by making costs variable

    Lightspeed Confidential - Not to be copied, distributed or referred to without the prior written consent of Lightspeed Venture Partners

    The games industry is starting to feel the same dynamics

    Lightspeed Confidential - Not to be copied, distributed or referred to without the prior written consent of Lightspeed Venture Partners

    Development: Low fi games gathering more usersSources: Lazard Capital Markets, Adonomics, Press Releases, LSVP EstimatesHalo 3Power ChallengeZyngas Texas HoldemFriends for SaleSGNs JetmanDevelopment Costs ($M)Players (M)

    Lightspeed Confidential - Not to be copied, distributed or referred to without the prior written consent of Lightspeed Venture Partners

    Marketing: Online distribution allows CPC and CPA advertising$30M in marketing - Primarily offline10M copies sold - 90+% through retail

    Lightspeed Confidential - Not to be copied, distributed or referred to without the prior written consent of Lightspeed Venture Partners

    Distribution: Viral growth and social networks allow games to grow virally

    Lightspeed Confidential - Not to be copied, distributed or referred to without the prior written consent of Lightspeed Venture Partners

    Content: Multiplayer is user gen content for gamesSource: Ian Bogost, Lightspeed analysisSingle-player gamesNeed new levels to keep player interestAI for NPCs to maintain challenge

    vs.

    Multiplayer GamesEach game is different, keeping player interestOther players have real intelligence, not AIAsynchronous Play- Large pool of other players- Easier to play against friends- Players playing in sequence, not in tandem. - Requires persistent state which all players affect, and which in turn affects all players. - Breaks between players are the organizing principle

    Lightspeed Confidential - Not to be copied, distributed or referred to without the prior written consent of Lightspeed Venture Partners

    Monetization: Online games market growing as revenue sources become more variableSale of downloadsAdvertisingDigital goodsSelf expressionIn-game powerExtra levels/contentAttentionConvenience

    ONLINE GAME REVENUES

    Lightspeed Confidential - Not to be copied, distributed or referred to without the prior written consent of Lightspeed Venture Partners

    If Web 2.0 is the social web, then Games 2.0 is social gamingJeremy Liew: MD, Lightspeed Venture PartnersMark Pincus:CEO, Zynga Game NetworkShervin Pishevar:CEO, Social Games NetworkJohan Christenson:CEO, Power ChallengeSiqi Chen:CEO, Serious Business (Friends for Sale)MODERATORPANELISTS