kwame at web 2.0 expo berlin

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Kwame, Fjord... Designing for People (not devices) In these slides I may not have credited a couple of pictures... apologies. Also, I am not present to whisper in your year the thoughts behind them, so it’s fine to feel lost...

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Kwame's presentation at Web 2.0 Expo, Berlin, 2007

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Page 1: Kwame at Web 2.0 Expo Berlin

Kwame, Fjord...

Designing for People (not devices)

In these slides I may not have credited a couple of pictures... apologies. Also, I am not present to whisper in your year the thoughts behind them, so it’s fine to feel lost...

Page 2: Kwame at Web 2.0 Expo Berlin

Sahara Post: Mobile installation, Mauritania, 2003Metallic balloons where desert dwellers can attach messages to. The desert moves the anchored balloons as though these were in an ocean.

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Fjord Project

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Fjord Project

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Fire...Fire...

Fire...

Fire...

Fire...

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“Yes, I was at that fire, it was lacking wood...”

with mobile phones each one of us has a fire, and we take it everywhere

Page 9: Kwame at Web 2.0 Expo Berlin

AdrianIbrahim

Geek. Has a myspace page where he has 1200 friends. Jerks off 3 times a day, and has 6 real friends.

Shepherd. Goes to the market on sundays. Everyone knows him as “Ibrahim the son of the goat herder who looks like a bull”.

Page 10: Kwame at Web 2.0 Expo Berlin

First web equates to first wave of SN:

News groups, Message boards...people gathered around specific topics.

just like gathering around fires, or going to the pub...

History of the web... mention Cluentrain...

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Oh Shit, we’re connected. Let’s go crazy!!!!!!!!!!!! But let’s do it sitting down...

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“Hey, somebody connected all these people and now they are going crazy. What can we do?”

“Well, we can start by telling them they are connected.”

First consolidated SNSs

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Adrian joins Friendster and Orkut and Hi5... and makes two new real friends...

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Ibrahim is on a boat to

How is Ibrahim doing?

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...with his mobile social network

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You are reminded that you can make Friends through your Friends. Ads become more selective.

2nd wave of SNS:

Introduction of tools and intelligence to make the ‘connected experience more meaningful’

3rd wave of SNS:

media type and service cross-pollination, updates, tools

difference between romanic churches and gothic churches

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Adrian is growing and consolidating his network.Some of his mySpace friends become part of is phone’s address book. migration is vital

Ibrahim meets people on the ‘street’ and they become part of his phone’s address book. migration is vital

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The real mobile SN is here:

For both Adrian and Ibrahim

It cannot be imagined. It’s real...

Page 19: Kwame at Web 2.0 Expo Berlin

Adrian gets lucky a few times (learns how to spot the single amongst his friends) and learns how to master his SN. He eventually discovers linkedIN and gets a job...

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It’s only natural that Mobile Social Networks become a direct translation of existing online SNs. After all they’ve worked for Adrian, there’s a business logic in place...

...not good enough though.

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Rewind <<

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Print: great to take along, but no sound...

Radio: great, and you can move about, and there are tribes... but no pictures.

TV: magic, but you have to consume it sitting down. It demands all your attention.

Networked Computer: you can talk and lose yourself in the web... but you must do it sitting down.

Cell-phone: you can talk and text everywhere and it wakes you up in the morning.

Adrian, Ibrahim

Ibrahim, Radio

Adrian, Ibrahim

Adrian

Adrian and Ibrahim

Adrian Networked Mobile Computer: you can talk and lose yourself... you can watch TV and listen to radio, control your bathtub, check in at the airport, flirt on the move, make home movies, listen to and share music, play games, customise ringtones, vibrate, send messages, ask for help, take pictures, manage your contacts, know where you are...

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Creativity tools

Productivity Tools

Social Tools

Discovery tools

Manage my social network (address book)Communicate with the elements in my social network (text, voice)Go online and connect with my PC native SNs

Problem — most come from the PC}

Page 24: Kwame at Web 2.0 Expo Berlin

What is important in mobility? (Well even with mobile networked computers, apparently the same old usual)

Talk Text

Music Games

Talk Text

Music Games

Talk Text

Music Games

Day 1 Day 2 Day 10

Business man

Talk Text

Music Games

Talk Text

Music Games

Text

Music Games

Day 1 Day 2 Day 10

Teen

Talk

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Do you want a phone you can take with you everywhere?No one asked me. Still here it is and it changed my world.

Do you want a computer you can take with you everywhere? How is it going to change my world?

The question no one asked:

The question now is:

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I go outside

We can start to think like Adrian or like Ibrahim

Rely on web based social networks

Rely on bodies

The suckers want us to sit down...

which are inherently mobile

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There is a great probability that Jessica had sex with John last night.

James just shared two pictures he took with his MC. He probably thinks he is a good photographer.

Annie is within physical reach of you. This your chance to mate.

I want my mobile to make sense of my data/world

position me

Killer app for Adrian:

crossing web and mobile data

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Well, everything will start to be more emotional. Why?

think bodies.the 1000 we cross everydaythe ones that make us laugh

Now if we start to think more like Ibrahim

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A little bit of my story

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Faceted ID > creating a profile > performing

talk about Danah’s work

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reducing digital complexity may also reduce... humanity.

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intro initial framework (2h) over 100h Family

When you meet someone

225 words per minute 27000 words

( the getting laid context )

How can my mobile help?

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Physical social intercourse... Goffman. I travelled the world for some years...

AR studies — Kwame

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Physical social intercourse... Goffman

Decision making at critical points: interaction between choice and constraint.

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Ergonomics, Anthropometrics

AR studies — Kwame

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Behavioural patterns

AR studies — Kwame

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Pulse in/of the crowd

AR studies — Kwame

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AR studies — Kwame

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AR studies — Kwame

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OS level

AR studies — Kwame

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AR studies — Kwame

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Buds, 2002

Kwame’s Application

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Zhu Ming 1995

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Bods, 2003

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“Spontaneous digital articulated networks: wireless augmented networks in free random identity interchange bays.”

Kwame ‘s research

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these guys have an augmented ID, I wish I had had one

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Ibrahim rolls into town

Wow! Look at all these fires...

Ibrahim thinks to himself: shit everyone’s got a fire...

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Peter Witt, 1950

Clockwise from top left: spider on lsd, spider on mescaline, spider on caffeine, spider on hash

Normal spider web

We’ve spun a web above us, around us. It’s part of the city, it is the city.

Page 49: Kwame at Web 2.0 Expo Berlin

Communication codes have to be standardized and messages simplified in a way to be compatible with conditions of movement and/or wide and variable spatial dispersion.

Whole collectivities move together, so that intragroup communication can be maintained [touch]

Communication used to be limited to the rather rare occasions when populations are densely aggregated at specific locations.

text by Hans Geser

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Digital living begins with physical living. This entails a shift in the roadmap... otherwise we will be porting MySpace and Facebook-like apps for phones and that’s that...

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Adrian went on to do this... piece of s***t!

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Ibrahim is driving a cab now

the car is mobile and very sociable

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Portable devices brought in by the occupants

Head Units

Rear Units

Media Storage +GPS

On Board Computer

Stereo

Stereo +

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Behaviour > Mobility and Stability

Work, most of my day in front of a computer On the move, where am I?

Satellite musicCheck mail

Synchronize my music Call to orderWatch TV

What is truly important and always present

We have routines that anchor our lives

We move between heterogeneous environments. Some of which are controlled by us, others not. [Habitat.]

Space of interaction is vast and unpredictable

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Ibrahim has a new routine

When out on the street we have a purpose and it’s very difficult if not impossible to divert people from their purposes. Our lives are about routine behaviour and to do lists are not very flexible. On the move we have lines of flight to which we commit and from which we seldom move away from.

home work

pub

gym

Shopping centre

pub

pubhotel

friend’s place

hospital

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No reason why the Address book should not be an IM

People are not numbers

Page 57: Kwame at Web 2.0 Expo Berlin

Gang member suspect gunned down by the police who then proceeded to smash his phone and retrieve the sim card in order to identify his contacts.

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Fancy UIs...

UI studies — Kwame

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Fish Eye Lens to navigate content, specially !at structures

UI studies — Kwame

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Widgets?

UI studies — Kwame

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Wallpaper becomes screensaver

Space is fluid

UI studies — Kwame

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UI studies — Kwame

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Nourished by a service layer

UI studies — Kwame

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Dealing with Lists...

UI studies — Kwame

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Horizontal movement suddenly makes more sense

UI studies — Kwame

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Driving towards some conclusions

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SMSMMSPTT

VoiceVideo-call

Lagged,asynchronous

Instant,synchronous

Live Face & voice Voice Rich content Text other than voice

Nature of our exchanges

Tim

e pr

oxim

ity n

eeds

SMSMMSPTT

VoiceVideo-call Windows Livevideo Call voice

A mix of embedded functionalities & external IP-based services

PTT SMSMMS

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Digital services will be exist at the same UI level than embedded phone functionality.

Widgets: Artefacts, easy to shape, to carry. Functional. Telling.

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5 new computing paradigm drivers

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The computing experience is becoming more fragmented, as such tasks are being polarised by the many devices we use. In all this, casual computing is taking its place in increasingly mobile lifestyles.

The disappearing computer

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We used to call Places, then we called numbers and names next we will be connecting with people.

We will do so because people are starting to acquire more digital resolution (given by all the services they use) — intelligent digital traces.

[Connecting] People

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Remember that the human being is very visual, and processes visual information superbly.

Visual DPN

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The UI will be screen independent.

Context will be rendered continuously, positioning the user at all times in the experience.

Vertical lists... they will still exist but only as a way to represent information.

UI as a Service

image by J. Heer

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Think terabytes, users will need immediate access to content.

Search centric

image by J. Heer