1. 1. Panelist: BryanBoe/ger,Co-FounderandVPofOpera;onsParallelPath JonAron,SEOAccountExecu;veParallelPath Moderator: JanineSoika,ChannelMarketLeaderVerio SEOSiteClinic: DoyourWebsitesTestPosi7ve forSEO?
2. 2. AboutVerio Premierwebhos;ng,applica;onhos;ngandSaaSapplica;ons vendor Financiallystable PartofNTTCommunica;ons(worldslargest telecommunica;onscompany) OwnsthedatacentersandIPnetwork Award-winningservices Highestperformanceavailable 24X7technicalandcustomersupport IndustryleadingServiceLevelAgreements 100%focusedonchannel
3. 3. viaVerioPartnerProgram Via1PartnerModel 15%recurringcommissiononallcustomersales Youdonothavetoprovidemonthlybilling,technicalor customersupport(Veriohandles) Via3PartnerModel Allowspartnerstopurchaseourservicesatwholesaleprices (nearlyhalfretailpricing) Resellservicesforaprottoend-customers Youprovidemonthlybilling,technicalandcustomersupportto endcustomers Contactusatwww.viaverio.comor888-224-9346
4. 4. Web2.0-2010 SEOSiteClinic
5. 5. SEOSiteClinic Web2.0-NYC BryanBoe/ger +FoundingPartner/VPOpera;ons JonAron +SEOAccountExecu;ve
6. 6. ParallelPath Analy;cally-drivenonlinemarke;ngspecialists, established2005 16employees,avg.SEMexperience5-10yearseach Consistentlydeliver200%-300%higherconversion ratesthanindustryaverage LocatedinBoulder,CO
7. 7. ParallelPathServices SearchEngineOp;miza;on Pay-Per-Click LandingPageDevelopment AliateManagement Analy;csConsul;ng Retarge;ng/Remarke;ng MediaBuying LocalLis;ng&LocalSEO SocialMediaConsul;ng MobileMarke;ng
8. 8. BusinesstoBusiness ParallelPathClients BusinesstoConsumer
9. 9. Agenda TopTakeawaysOverview ExampleSiteReview AudienceSiteReview Q&A SEOSiteClinic Web2.0-NYC
10. 10. WhySEO? SEOSiteClinic Web2.0-NYC Dependinguponthever;cal70-90%ofusersclickonOrganicrst PPC;30% SEO;70% **comscorereports92%organicvs8%Paid
11. 11. !GiveKeywordstheRespecttheyDeserve SEOSiteClinic Web2.0-NYC SuccessfulSEOBeginswithaSoundStrategy SEOisWebDesign/Development LeverageToolsLikeTrends/Insights
12. 12. InternalAssessment+MarketAssessment+Compe;;veAssessment SEOSiteClinic Web2.0-NYC =KEYWORDS WhatsWorking? Analy;cs/WebmasterTools/CRM Brochures&DataSheets SMEs&Engineers FocusGroups&Surveys MinePPCSearchQueryReports UnderstandBuyingPhrases AnalyzeYourMarket ResearchTrends IndustryWebsites,Publica;ons,&Directories WhereDoesYourTargetMarket GoOnline? GrowingorRetrac;ng? KnowYourCompe;;on Compe;torKeywords ComparisonTools In;tleCompe;;on ExternalLinkAudit RankingReports
13. 13. SEOSiteClinic Web2.0-NYC WinwithVideoSEO VideoSEOisMuchLessCompe;;veEasiertoRank! DistributeEverywhereYouCan-YouTube,SocialMediaSites&VideoSharingSites CreateStandAlonePageforEachVideo UseTermVideoinYourOp;miza;on Op;mizeVideoFile&MetaDataProper;es UseVideoSitemaps(RSS&MRSS)toHelpEnginesFind/Index OeraTextualTranscriptofVideoContent KeepFilesinOneVideoDirectory YouTubeis3rdMostTrackedSite
14. 14. SEOSiteClinic Web2.0-NYC Sculp;ng,notjustforAr;sts PayAven;ontoPageRankDistribu;on InternalLinkingIndicatorofPageImportance IntegrateKeywordsintoLinkText
15. 15. TreadLightly.CodeMavers. SEOSiteClinic Web2.0-NYC LessIsMore Code-to-ContentRa;o PageWeight/FileSize EmbeddedCSS,JS,Tables ParallelizePageResources Minify&CompressFiles/Images
16. 16. SampleSiteReview SEOSiteClinic Web2.0-NYC
17. 17. SiteReview-Ye;cycles.com SEOSiteClinic Web2.0-NYC
18. 18. Ye;cycles.com-Keywords SEOSiteClinic Web2.0-NYC HomePageTitleTag:
19. 19. Ye;cycles.comGoogleCache SEOSiteClinic Web2.0-NYC
20. 20. Ye;cycles.comLinks SEOSiteClinic Web2.0-NYC
21. 21. Ye;cycles.comLinks SEOSiteClinic Web2.0-NYC Posi7on Site Links DomainAge 1 Trekbikes.com 169K 15Years 2 Fisherbikes.com 49K 15Years 3 Mongoose.com 37K 13Years N/A Ye;cycles.com 31K 15Years
22. 22. Ye;cycles.comConclusion SEOSiteClinic Web2.0-NYC AllFlashSitew/NoContent IgnoredBasicSEOTitle/Meta CompeteVeryWellinIBLsandDomainAge MissingGreatOpportunitytoGrowTrac
23. 23. DrumRoll.. SEOSiteClinic Web2.0-NYC
24. 24. SiteReviewCDW.com SEOSiteClinic Web2.0-NYC
25. 25. CDW.com-Keywords SEOSiteClinic Web2.0-NYC HomePageTitleTag: Rank Compe;;on Keyword Rank PagesIndexed in7tleComp. ITServices Notintop100 1,340,000,000 245,000 ITProducts Notintop100 1,540,000,000 18,400
26. 26. CDW.comInforma;onArchitecture SEOSiteClinic Web2.0-NYC
27. 27. CDW.comPageSpeed/Crawlability SEOSiteClinic Web2.0-NYC LotsofExcessCode EmbeddedScrip;ng Tables PageWeight:500kB Code-to-ContentRa;oIsPoor CrawlabilityisPoor HeavyCode&LargeFileSizeHindersCrawling
28. 28. CDW.comURLs SEOSiteClinic Web2.0-NYC FirstLevel SecondLevel ThirdLevel
29. 29. CDW.comContent>DuplicateContent SEOSiteClinic Web2.0-NYC
30. 30. CDW.comContent>KeywordDensity SEOSiteClinic Web2.0-NYC ITServicesITProducts
31. 31. CDW.comContent>HeadingTags SEOSiteClinic Web2.0-NYC =17 =6 =0 =0
32. 32. CDW.comIP SEOSiteClinic Web2.0-NYC 73Domains sharingthesame IPAddress
33. 33. CDW.comLinks SEOSiteClinic Web2.0-NYC 193,589externallinksto thispage 377linksonthispage
34. 34. TheVerdict.. SEOSiteClinic Web2.0-NYC
35. 35. ContactInforma;on BryanBoe/ger +FoundingPartner/VPOpera;ons bryan@parallelpath.com JonAron +SEOAccountExecu;ve jon@parallelpath.com
36. 36. QUESTIONS? InterestedinbecomingaviaVerioPartner? Visitourbooth(#136)orwww.viaverio.com.