galen concept presentation

8/6/2019 Galen Concept Presentation

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By Galen Hsieh

M-Commerce Tech &Wireless Shopping



What is M-Commerce?

A form in which the merchant

communicates with customers using

wireless technologies such as mobile

phones and personal digital assistants

(PD A).



Advantage of M-Commerce

Mobile commerce is not a magic wand, but an

infrastructure that enables solutions to business

problems.

m-commerce is ideal if your personnel, customers or

suppliers require notification and/or data entry at mobile

locations on a 24/7 basis.

Sales Force Automation is another area where access of

corporate information in real-time from anywhere,

anytime can be a competitive advantage.



Technology of M-Commerce

There are two major classes of technology inmobile commerce:

1. Notification is where one way messaging is

sent from the central application to remoteusers.

2. Transaction is where two-way communicationis needed with data input and output. Order

status queries or shipping/receivingapplications are typical transactiontechnologies.



Notification

Sending item-tracking numbers upon shipment

or airline flight status are typical examples of

Notification technology.

Typically, this is represented by SMS / PCS

Paging.

1. SMS - Short Messaging Systems

2. PCS - Personal Communications Services



Transaction

Order status queries or shipping/receivingapplications are typical transaction technologies.

There are five common technology choices today

for transactions:1. CDPD (Cellular Digital Packet Data)

2. Go America

3. SMR (Specialized Mobile Radio)

4. WAP (Wireless Application Protocol) 5. Mobile Data

Each has advantages and disadvantages,depending on the needs of users.



Transaction Technology

CDPD has been around since the early 1990s, with

excellent geographic coverage in the states. It is

marketed under multiple brands, including AT&T

Pocketnet service. CDPD is designed as an extension of corporate TCP/IP network.

Go America is a service optimised for Web-based

applications over low bandwidth wireless networks.

Go America is a five-year-old company with coverage inmost areas of the states by using a combination of

wireless carrier technologies.



Transaction Technology (cont¶)

SMR has been around for at least 15 years, marketed

under multiple brand names such as Motient (Formerly

known as ARDIS and American Mobile), Metricom's

Ricochet Network and BSMDS (Bell South Mobility DataService). They are positioned as extensions to wired

network.

WAP is commonly used in the new generation of mobile

phones. WAP systems are designed to take Webcontent and reformat the data around mobile phone form

factors ands devices, taking into account issues such as

the small display, and numeric keypad navigation.



Transaction Technology (cont¶)

Cellular data is a 20 year old technology which has

received very little attention compared with newer

platforms such as CDPD or SMR. It is simply using the

existing voice cellular network to carry data, which canbe done with almost every phone ever built. While not

popular today, it may be worth considering.



Wireless shopping

& NTT DoCoMo

The concept is enabling a machine to accept

payment for a soft drink or snack from a

mobile device operating in its vicinity. Vending machines also can be used to

download simple software to a mobile phone

-- such as a screen saver or a ring tone.

Though it seems simple and even fun, the

high-tech vending machine does have its

obstacles.



Wireless shopping (cont¶)

The cost of the system is a major consideration.

The mobile text messages needed to request

the drink and to send a message to the machineto release the beverage could add on 10 percent

or even more onto the cost of a soda.

The coca-cola¶s machines can find at major

transport stations in Australia-wide.



Mobile Fun club is allowed consumers to

download graphics, ring tones, screen

servers and so on. This kind of services

can be found anywhere with low-fee.

PD A is one of the most popular

mobile devices. It brining huge

profits in new economy and virtual

business world.



THE EN

D ± THANK

YOU !

galen concept presentation

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