detailed concept presentation

Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010

C O N C E P T P R O P O S A L

FleatFamilies Learning to Eat



Mothers need ways to address time and budget constraints

so that they can prepare meals that meet nutritional needs

for their families on a regular basis.

NEED/OPPORTUNITY



“fi nding time to prep and cook the meal”

“preparing a large variety of meals”

“fi nding the time to make good food”

“Time and eff ort”

“ideas for production cooking (mon-fri)!!!”

“not eating the same 10 meals over and over again”

NEED/OPPORTUNITY

105 Moms

SURVEY

TOP PRIORITY

MAIN STRUGGLE

MAIN CONCERN

Nutrition (61%)

Planning ahead (49.5%)

Creating balanced meals (27.6%)

Not enough time (60%)

Budget constraints (31%)



SAVES TIME

SAVES MONEY

ENCOURAGES

HEALTHY HABITS

Fleat automatically creates shopping lists and generates recipe suggestions based on the shopping you already do - no more agonizing over what to have for dinner!

Fleat leverages the collective buying power of a social network - your Flock is your avenue to weekly savings

Use Fleat to analyze your purchasing habits and follow recommendations to improve your health and the health of your familly

Families Learning to Eat

CONCEPT

FLEAT



FLOCK

NUTRITIONAL

ANALYSIS

RECIPE/LIST

SUGGESTIONS

- weekly fi nd- tweeting

- nutritional balance- trending over time

- generate shopping list- recipe suggestions

Families Learning to Eat

FEATURES

FLEAT



PERSONA

Emily Lee (32)

Lives in PittsburghStay-at-home motherHas a 12 month-old baby

“I just don’t have the time anymore to plan and compare, but it’s important that my family eats healthy meals”



SCENARIO

1. Newbie 2. Mobile



LOOK & FEEL



SERVICE PROVIDER/MODEL

http://www.groupon.com/pittsburgh/

Advertiser/Partner Flocks

member

member

member

member

member

member

member

Collective Buying Power

25% off!



THANK YOU!

detailed concept presentation

Documents