one concept presentation

Katherine Betermier, Yoomi Lee, Gretchen Pinard, Smitha PrasadhGrad Design Studio 2, Spring 2010

C O N C E P T P R O P O S A L

FOOD STOCKER

Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010


Americans are facing serious health problems that stem from poor nutritional food choices.



“[There is a] pandemic, which is cardiovascular disease, diabetes and hypertension. All of which are completely preventable for at least 95% of people by just changing diet and lifestyle”

Dean Ornish, TED 2006

“Diet related diseases are the biggest killers in the U.S. today”

Jamie Oliver, TED 2010



THE FLOW OF PAIN

Poor Nutritional Choices

Health Problems

disempowerment



Consumers Need To Be Better Educated About Nutrition.



Education will help people to make better nutritional choices by making

them aware, take action and be accountable for what they eat



GENERATIVE RESEARCH



GENERATIVE RESEARCHhappy

unhappy

regretful

enjoyable

unenjoyable

good

tasty

bad

delicious

salty

buttery

sweet

bland

greasy

rich

savory

tart

bitter

heavy

fat free

balanced

nourishing

wholesome

rich

light

refreshing

fresh

lard

butter

fat

nutritious

healthy

unhealthy

bene�cial

wholesome

tempting

enticing

weakening

strengthening

yummy

satisfying

disatisfying

like

dislike

pleasant

unpleasant

safe

unsafe

comfort

beautiful

ugly

wish

desire

disgust

normal

average

overweight

obese

weight

disease

exercise

diabetes

cancer

cardiovascular

political

values

morals

choice

organic

free range

farm raised

local

ecological

sustainable

earth

future

essential

recycle

genetically

Modi�ed

hormones

processed

chemicals

unnatural

industrial

childhood

wife

husband

son

home

family meal

on-the-go

sit down

culinary

breakfast

dinner

snack

biologist

farmer

repeat

constant

habit

achievement

proud

guilt

Research Activity

Two (2) collages per individual

Side 1Side 2

Intent

Typical Diet/MealNutritionally Ideal Meal/Diet

Determine where people currently are and where they would like to be in terms of healthy eating

What do people know?

What do they need to know?



GENERATIVE RESEARCH

Demographics of Participants

Age Range:

# of Participants:

Professions:

25 - 49

8

Physician

Stay at Home Mom

Project Manager

IT Professional

Piano Teacher

Travel Agent

Graduate Student



GENERATIVE RESEARCH

What We Learned

People love food!

Food is very personal, emotional, and social

Most people know how they should be eating

THE GOOD NEWS:



GENERATIVE RESEARCH

What We Learned

Understanding food portions

Creating a balanced diet on a daily basis

Not enough time

Unhealthy food often tastes the best and is easiest to get/prepare

WHERE PEOPLE STRUGGLE:



Food StockerNutrition Management Network



... know if you eat nutritionally balanced meals?

... see what food your neighbors purchase?

... find people who have similar food preferences and learn from them about food choices?

WHAT IF YOU HAD ONE TOOL THAT WOULD ALLOW YOU TO...



OVERVIEW

See what I eat See what my neighbors eatSERVICE & SOCIAL

EDUCATION

See what someone with similiar preference eats

Learn about yournutritional balance

Learn what general trend in your area isLearn where/what to purchase

Learn where/what to purchaseBuild a community

I don’t know if I’m eating well

CONSUMER

FOOD STOCKER

Better educationabout Consumers’ food choices



OVERVIEW

See what I eat See what my neighbors eat See what someone with similiar preference eats

Learn about yournutritional balance

Learn what general trend in your area isLearn where/what to purchase

Learn where/what to purchaseBuild a community

I don’t know if I’m eating well

CONSUMER

FOOD STOCKER

SERVICE & SOCIAL

EDUCATION

Better educationabout Consumers’ food choices

AWARENESS

ACTION & ACCOUNTABILITY



HOW IT WORKS #1

Options for submitting- Food Stocker card - Phone Application- Website

Get score according to purchasing data in terms of nutritional balance

Food Stocker suggests which nutrition you need more based on your purchase data

PurchasingList

FOOD STOCKERDatabase

NutritionalSuggestion

Analyzing the listSTEP 1 STEP 2

FOOD STOCKERDatabase



HOW IT WORKS #2

YOUR AREA

Most FavoriteStore

Most FavoriteRestaurant

Most FavoriteSeasonal Food

See what the general food trends are in your area based on people’s purchasing information



HOW IT WORKS #3

2,391

2031,123

71

111

72

498

111

43,169

912

5,67192

YOUR AREA

See your nutritional score vs. your neighbors’

Get a badge if you accomplish a special taske.g. purchasing a recommended item of the week



HOW IT WORKS #4

YOUR AREA

Search for people with similar preferences within your area

See what they purchase, where they go to eat, etc.

Make a connection with them and build a community



SCENARIO

MariaAge: 29CMU Communication Design alumFreelance web/print designerSquirrel Hill, Pittsburgh, PA

Favorite foods- ice cream- pad thai- fruit salad

Favorite places to eat- Oh Yeah!- Bangkok Balcony- Aladdin’s

Food-specific information:- Lives alone- Cooks for herself- Recently became an ovo-lacto vegetarian- Doesn’t yet know whether her new diet is nutritionally whole and balanced

Personal information:- Enjoys going out to eat- Recently moved back to Pittsburgh after having worked for a few years in Seattle- Wants to make new friends and connect with people who share common food interests and tastes



SCENARIO

using the FoodStocker card



SCENARIO

After getting home from a shopping trip to Trader Joe’s, Maria logs onto the FoodStocker website to review her profile.

She wants to see how her nutritional points have changed with her most recent purchases, and wants to see if her items are listed in the FoodStocker database.



SCENARIO

Upon reviewing the Archived Food Purchases section and opting to browse by individual store, she pulls up the Trader Joe’s section and sees that her purchase from March 21st, that same day, is already listed there.

Maria can also review her other recent purchases at TJ’s, and can easily pull up her archives from other stores where she’s shopped recently.



SCENARIO

Maria wants to use the items she just bought to make something good to eat, so she consults the Suggestions section for ideas generated both from her most recent purchase as well as her purchasing history.

It suggests a few items: the tofu steak salad sounds perfect to her, since she had just bought tofu and spinach that day. By clicking on it, she can view a recipe for the salad, as well as nutritional and other information.



SCENARIO

After finding a suitable recipe, Maria decides to look around for other people in the area, since she just moved back here recently. She inputs her zip code and sets a radius of ~2 miles, and FoodStocker returns a set of personalized, general results about her specified search area.



SCENARIO

Maria drills down to check out individual users. By mousing over their icons, she can view their nutrition points, basic profile information about them, and a list of awards/merit badges they’ve earned.

She happens to mouse over the icon for a user named Darth Whoever, a 24-year-old whose favorite restaurant and store both happen to be favorites of hers, too...this seems promising!



SERVICE MODEL

OPTION #1SERVICE PROVIDER : ENTREPRENEUR

CLICK!

CLICK!

CLICK!

$$

COMMUNITY MODEL

USERS



SERVICE MODEL

OPTION #2SERVICE PROVIDER : FOOD NETWORK

DATADATA

DATA$$USERS

INFOMEDIARY MODEL



SERVICE MODEL

OPTION #3SERVICE PROVIDER : MICHELLE OBAMA, LET’S MOVE

CLICK!

CLICK!

CLICK!

$$USERS

AFFILIATE MODEL



NEXT STEPS

PRIVACY Content for the public profile vs. personal, private content“Opting in”

PROTOTYPING Conduct more research to help with shaping personas, scenarios, and use casesCreate a low-fidelity/paper prototype to take into the field

USER TESTING Spend time testing our ideas with a diverse group of usersUse the users’ input to both inform the user interface and to explore their desired functionality ideas

Katherine Betermier, Yoomi Lee, Gretchen Pinard, Smitha PrasadhGrad Design Studio 2, Spring 2010


THANK YOU!

one concept presentation

Documents