Get a Business Online Webinar Series

How to Sell Online – and Create Loyal Customers

Presenter: Ann Halloran

Managing Director: In-Tuition Established 1989

Supporting individuals and business owners

though

• Digital Marketing Programmes

• Mentoring

Resource site:

http://www.get-a-business-online.com

http://www.practical-management-skills.com

Presenter: Susan Peach

• Fitness Fanatic

• Pole Dance Instructor

• Online Business Trainer

Websites:

• http://www.poledancefitness.com

• http://www.discover-vancouver-island.com

• http://www.susanpeach.ca

Topics The

psychology of sales

• understanding relationship selling

Relationship building

• tools of the trade

Increasing your sales

• do this, sell more

Bonus lesson

• relationship selling simplified

Understanding Relationship Selling

• We prefer to do business with people we know, like, and trust

• "Soft sell" vs "hard sell" approach

• Offline examples

• Online equivalent: "pre-selling"

Why Is Pre-Selling Important?

When you pre-sell effectively, your visitors will...

• Be more likely to buy from you

• Buy more

• Buy more often

Building Relationships

Online

1. Be Yourself!

2. Be Interested

3. Be Honest

QUESTIONS?

Increasing Your Sales: 3 Ways To Sell More

• Give something away

• Give direction

• Give options

1. Give Something Away

Free pole exercises

Like what you see?

Here's another helpful resource

Ask for the click!

2. Give Direction

Assume nothing

Make it easy & obvious

Can't help? Offer other solutions

3. Give Options

Not what you're looking for? Make another suggestion

Changed your mind? No problem... perhaps this is more your style

QUESTIONS?

Bonus Lesson: Relationship Selling Simplified

Courtship Commitment Creative

Continuity

HOW TO KNOW WHEN YOU'VE GOT IT RIGHT

You and your customer both think you won!