How to Sell Into Multiple

Lines of Business

Mac Witmer LinkedIn Sales Solutions

Relationship Manager

Thursday, 8th October 2015

Why Multithread?

The Different Structures

Using Sales Navigator to Multithread

Final Thoughts

Agenda

3

5.4

people are now involved in the

average B2B buying decision

Corporate Executive Board 2013 – Winning The Consensus Purchase

There are how many

Decision Makers now?

One Buyer

Many

Voices

One Account

Many Buyers

6

380,000,000 Members

7

ORG CHART CUSTOMIZE FIND

10

11

12

Start Socially:

Quick Pitch:

Call to Action:

Customized InMail Outreach

More likely to

engage through

warm introduction

5X

Lessons learned

1. Leverage your Existing Relationships 2. Seek to Educate 3. Convert Contacts into Relationships