G040: Lecture 13

Brochure Briefing Notes

Mr C JohnstonICT Teacher

www.computechedu.co.uk

Session Objectives

Understand how a brochure is constructed

Holiday Brochure

A brochure is a distributed publication which aims to sell holidays to customer.

Typical content: A range of destinations Statistics and places of interest for each destination, Range of hotels / complexes for each destination, Clear details of facilities of each hotel / complex, Clear prices for different weeks / board basis's

Example

Developing your brochure

Read Task B, Part 7 of the assignment and produce a quality double page brochure extract to advertise a holiday destination of your choice.

Aim for 2 pages of quality content. Purpose – To sell hotel / complexes located at a specific

holiday destination Audience – Fly-A-Way Travel Customers

Follow the communication cycle again.

Draft Versions CommentaryFinal VersionPlan

Hints and Tips(1)

2 page brochure spread could look like: 1 resort, 1 hotel (across 2 pages) 1 resort 2 hotels (1 page each) Sale style brochure – lots of holidays in a grid (across 2 pages)

Key features / content to consider Pictures – big pictures main resort / hotel – little ones for amenities Company identity – social media, logo, contact Small writing - size 8 font may be smaller!! Holiday highlights Table with prices Trip advisor rating / comments Amenities (text / pictures (small))

MUST HAVE graph showing average temperatures / rainfall / hours of sunshine (some statistics on my website)

£1000

£949Ensure: Th | H | T | U are all aligned!

£1000£949

Hints and Tips(2)

Think about house style, Think about layout, Setup a master page to ensure your document looks

consistent, You need to include a range of graphics from many sources, Include sensible thought out content, Don’t make content up – borrow and adapt from the internet, Build up your bibliography as you go along and reference

sources properly, Include any source materials and show how they have been

adapted within your commentary, Include graphs showing some of the holiday statistics –

downloadable from my website