future innovation in flavour for bev 15 jun 2012 asia business forum

8/12/2019 Future Innovation in Flavour for Bev 15 Jun 2012 Asia Business Forum

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FE IAII BEEAGE FLABILDIG HE E GEEAI F DIK & BED

P T

BEERAGE ASIA FORUM 2012

14 15 JUNE 2102


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TRENDS & FORESIGHTFROM MEGA TO PRODUCT TREND

BEERAGES TRENDS 2011

MARKET OERIEFROM CSD, RTD COFFEE, RTD TEA, FRUIT JUICE TOFUNCTIONAL AND ENERG DRINKS

NE PRODUCT DEELOPMENT STRATEGIES&KE SUCCESS FACTOR

NE FLAORACCEPTANCE

FE IAII BEEAGE FLABILDIG HE E GEEAI F DIK & BED


3/51

ED & FEIGHFM MEGA DC ED

O

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( , )

M

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,


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RESEARCH APPROACHEDCIG EXPERTS

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P (FR)

A

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JP

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N D (IN)EA E

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6/51

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7/51

7

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MA

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EMIMIDLGECE

EMIMIDLGECE

EMIAL

DICEIE

EMIAL

DICEIE

T

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A

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A

UT

T

T

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Degree of SophisticationDegree of Sophistication

S

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1990 2000

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A

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1980 1990

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MEAIG F AALECHAGE HGH DECADE


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MAKE EIEFI JICE, D CFFEE, D EA AD FCIALDIK


NE FLAORACCEPTANCE

FE IAI

I BEEAGE FLABILDIG HE E GEEAI F DIK & BED


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MAKE EIE

0

5000

10000

15000

20000

25000

30000

35000

40000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

0

500

1000

1500

2000

2500

3000

3500

4000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

RTD

RTD

CS

E

B

100% ( )

F (029% )

N (30%99% )

100% ( )

M (MTHB) M (ML)

Source: Datamonitor, May 12

F

D C

D

F D


11/51

C

S : GNPD

T 10 F

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12/51

C NPD

M & P

LN N F

C

A & L S & K

L & C

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10% ,

,

.


13/51

F &

T 10 F

T 10


14/51

N P


15/51

N, S B, I


16/51

, I, B


17/51

, I, E


18/51

B


19/51

B


20/51

E, B


21/51

F & NPD

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100%

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&

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FUNCTIONAL


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P B

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100%

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S

A A.

CROSS CATEGOR

NE ECITING FLAOUR


23/51

S & E

T 10 C

T 10 F


24/51

B C E D

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35% ,

S R O

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25% , B ,

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S & E NPD

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130

1500

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25/51

T H (H D)

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, 100% .

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A

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S D; S B

G S D; OM B & G T S

D; P AG T S D.


26/51

P S L M O G T, G,

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S & E NPD

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27/51

RTD C:

Top 10 Claims

Top 10 Flavour

Macchiato

T 10 C

T 10 F


28/51

K F CG I C

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C D

T . I

R

A .

S B S C D

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,

,

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T

,

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RTD C NPD


29/51

L M K

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3.6% . T

.

D M D

C D CC D

E

.

T

0.5%

J F C S

S M BC M

, .

S

DC

M

.

RTD C NPD


30/51

RTD T

T 10 C

T 10 F


31/51

K G K

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,

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& A T

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32/51

H T B

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RTD Tea

ColumbiaIndo


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A

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(C T)

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MK C

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E DC DEELME AEGIE&KE CCE FAC

NE FLAORACCEPTANCE

FE IAI



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NEW PRODUCT DEVELOPMENT STRATEGIES

& KEY SUCCESS FACTOR

80%

,

(NPD).

?C H

C P

E

R

D


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CCE

E 1

KE

CAFFEIE CLA DIK AGEED A B C CME

F

P

P O

L

N C

CME AE DA AD BEEAGE HA AE

BH EE ECMIC IAI AD HEALH

C H

C PR


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CCE

EAMLE 2

KE

E E ACIE IGEDIE A LEEL HA FCI

AD FC IGH G F CME

F

C P

CME AE DA AD FCIAL

BEEAGE HA AE EAL

C H

R

D


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E FLAACCEACE

FE IAI



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AGE!AGE!THE NO. 1 CHOICE OF CITRUS FRUITTHE NO. 1 CHOICE OF CITRUS FRUIT

O C D .

0% 25% 50% 75% 100%

C C

F D

C

F/J D

F

/100% J

O L/L G

73%

29%

48%

21%

52%

42%

6%

9%

10%

I

FLA FC: JICE


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FLA FC: CFFEE

AS

IA

2% 1%

Chicory

EUROPE

USA

3%

3%

Chicory

6%2%

2% 1%

CFFEE FLA ROASTED NUTT SMOK MILK

A C B:

A

P: R. P. B.

C. B (B:11.2. H: 6.4)

A C B:

P: C. M. R. S.

(B: 12.5. H: 6.4)


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Tea Drinks Trend 2004F D

G

G

J

I G C B B

L

C

B M

I C B B

M H


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42

ED DAE 2011+

DIFFEEIAI AEIM

AE

IM

T

M

T

ML

T

L

T

D S

S

B

SB

SINGL

EFRU

IT

Orange + Apple

Yuzu + Honey

Lemon + Tea

Super Fruit Mix(Blueberry, Cranberry, Raspberry, Pomegranate)

FRUIT

PLUS

Coconut

Yuzu

Lemon

Acerola


43/51

43

ED DAE 2011+

DIFFEEIAIEMIM

IDLGECE

EMIM

IDLGECE

D SA

U

A

UT

T

T

T

D SD S

P

B

P

B

Strawberry

Mango

Passionfruit

Melon from Hokkaido

SINGLEFR

UIT

Peach Melba (peach + raspberry + vanilla)

Strawberry Chocolate

Strawberry + Milk/Yogurt

Tropical Indulgence ( mango + passionfruit)

Apple Pie (apple + cinnamon + brown sugar)

FRUIT

PLUS


44/51

44

ED DAE 2011+

DIFFEEIAIEMIAL

DICEIE

EMIAL

DICEIE

Degree of SophisticationDegree of Sophistication

D S

H

T

H

TR

O

R

O

C

T

C

T

Lemon peel + Black pepper + Clove

Mojito (mint, lime, tequila)

Apple + Soda

Carrot + Orange + Apple

FRUIT

PLUS

Lychee

Pink Guava

SINGLEFR

UIT


45/51

45

ED DAE 2011+

DIFFEEIAI MABEEFI

MA

BEEFI

N

P

NP

H

H

HH

D S

MP

MP

Bitter Orange + Guarana

Lemon/Lime + Cola

SINGL

EFRU

IT

FRUIT

PLUS

Orange

Lemon

Grapefruit

/

-gustducin

PLC2

+

O

OH

OHOH

OH

O

OH e.g. hT2R16

TRPM5

+

IP3

Ca2+stores

Ca 2+

?

ATP release

depolarization

= signal

Na + H+

-

IP3R3

DAG

TAS2R

/

/


46/51

ED FI CI ICAL

ADIIAL; C, , A, G

EAE, FLA ELACEME AD FLA EHACEME

FLA ED

C,

M,

M, ,

,L,

M ;

B ,

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, G,

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L

M

B;;

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FE IAI I BEEAGE FLA


47/51

L

L

L ,

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,

/

F

, , 3

L /3

,

,

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KC ()

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,

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AE CHALLEGE

MAK

IGLI


48/51

M

C

F &

C

F

F

FA

E &

F &

M

M

I

MIE

DEELME


49/51

FLA MDIFICAI

FLAORMODIFICATION

SEETNESS

ENHANCEM.

OFFNOTE

MASKING

UMAMI

ENHANCEM.

CREAM/FAT

ENHANCEM.

N

N N

N

O

O

Caffein

O

OH

OH

OH

OH

O

OH

O

OH

OH

OH

Epigallocatechingallate

NH

OHO

NH

ONH2

H-L-Leu-L-Trp-OH

O

O

OH

OH

O

O

O

OH

OH

OH

OO

OH

OH

OH Neohesperidin

O O

O OH

cis-Isohumolone


50/51

.

>INSIGHT >INNOVATION

T

,

C ,

,

F ,

. I

C ,

, .

>M

>E >S

>N

>R

>E & D

>F, , , &

>C

>M

>S

>SL


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Food Pairing

future innovation in flavour for bev 15 jun 2012 asia business forum

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