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Men are only as good as their technical development allows them to be.

George Orwell, 1940

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BACKGROUND

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THERE IS NO ALTERNATIVE

• Times are tough and getting tougher

• Local government is out of control

• Arts Council announcement at the end of March

• It’s not going to end soon

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IT’S NOT ALL BAD

• Over 1,500 not for profits take part

• Across all sectors including the arts • Core data analysed

• Monthly reporting

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•Donate now button

•Optional donation on tickets

•Use Gift Aid

•Say thank you

MAKE SURE THE BASICS ARE IN PLACE

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MINING YOUR DATABASE

• It’s not just about the millionaires

• Look to your loyal visitors

• Look at your volunteers

• Think about the love index

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TARGETED CONTENT

• Average gift is £11

• Average online gift is £31

• Average targeted gift is £51

• Targeting creates very high returns on low investment

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SOCIAL NETWORKING

• The fastest tool to create friends

• Facebook apps point back to your pages

• Your own crowd funding

• Viral fundraising

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FREE MONEY!

• Income from big brand affinity marketing budgets

• Online spending is rising every year

• No cost to the charity

• No cost to the consumer

• Potential to raise over £70 per head

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SO WHAT OF THE FUTURE?

• People are inherently generous

• We need to remind them we are charities

•Creative new sources of funding

•We need to invest to get a return

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Thank you!

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Christopher GoodhartEuropean Managing DirectorArts & Cultural DivisionBlackbaud Europe

+44 20 7921 9600christopher.goodhart@blackbaud.co.uk