fullsix fullsights october 2015
TRANSCRIPT
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oct 15
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?The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire and share conclusions
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Insights, data and trends; knowledge to be able to
question and build
Innovation in technology, strategy, media, message
and execution
Stories and experiences created to connect brands with people
Owned spaces where brands interact with
their target
Conversation and content created and thought to be
consumed and shared
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#01BRAND KNOWLEDGE
IMPROVE THE CONVERSION AND YOU
WILL WORRY LESS ABOUT THE TRAFFIC
SALECYCLE ECOMMERCE
76,6% of users abandon the buying process after having added
products to the shopping cart
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#02BRAND KNOWLEDGE
CNMC PANEL
93% of teenagers aged between 16 and 17 years old,
users internet frequently, above TV usage (82%)
USERS ADOPT NEW HABITS, YOUR
COMMUNICATION MUST ADAPT TO THEM
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#03BRAND INNOVATION
IF TRADITIONAL FORMATS DO NOT
ACHIEVE THEIR GOAL, CREATE A NEW ONE
TOURISM OF THAILAND THE TATTOO FLYER
Temporary tattoos are given for free at the tourism fairs replacing the traditional
flyers. They can be scanned with an smartphone to broaden the information
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SEIZE AN EXISTING ELEMENT AND MODIFY
IT WITH YOUR COMMUNICATION
IF INSURANCE SLOW DOWN GPS
The insurance company creates a GPS app that when coming closer to
areas that kids tend to visit, changes its normal voice into a child’s
#04BRAND INNOVATION
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CREATE A PIECE OF NEWS INSTEAD OF AN AD CAMPAIGN
KRONENBOURG #LEBIGSWIM
Eric Cantona will swim through the English Channel if 10.000 brits declare
that the french beer (Kronenbourg) is the best in the world
#05BRAND ACTIVATION
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ADD THE IMAGINARY OF THE POPULAR CULTURE TO YOUR ACTIONS
PEPSI PEPSI PERFECT
Pepsi seizes the opportunity of the future date of the launch of back to
the Future II to launch “Pepsi Perfect” the soda that Marty McFly drank
#06BRAND ACTIVATION
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#07BRAND PLATFORM
USE ALL THE SPACES OF YOUR BRAND AS
PART OF YOUR COMMUNICATION
SNICKERS DIAL-A-SNICKERS
Change the logos of your chocolate bars into “hunger feelings” such as Rebellious, Feisty,
Drama Mama…. Continuing their campaign “You are not you when you are hungry”
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DO NOT FORGET TO ADDRESS YOUR
COMMUNICATIONS TO DIFFERENT NICHE USERS
NETFLIX THE SWITCH
A tutorial to create your own “remote control” to lower the light, turning your mobile devices
into the “airplane mode”, ordering food, anything you may need to enjoy Netflix
#08BRAND PLATFORM
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IF YOU SUPPORT A CAUSE TRY TO CREATE A
DEBATE AROUND IT
ELLE UK #MOREWOMEN
Removing men from different images of the
political scene to show the disproportion in that world
#09BRAND DIALOGUE
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GET YOUR USERS TO BECOME THE MEANS TO YOUR MESSAGE
BOOKING.COM WHO WON BOOKING SUMMER?
The online travel agency invites their users to publish your summer pictures
to turn them into animated gifs thanks to 4 digital artists
#10BRAND DIALOGUE
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WE USEtechnology in a creative way to develop experiences where brand and consumers
interests coincide
WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns,
ecommerce platforms, CRM plans and social media strategies for top advertisers
WE AREthe largest digital communication group in Europe [+1000 people],
and a team of 70+ in Spain
LET’S TALKIf you want to know everything we can do for your brand,
please contact us
Javier Gómez de Quero del Castillo
Managing Director
+34 91 298 27 30 [email protected]
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES
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oct 15