fullsix fullsights february 2015
TRANSCRIPT
?The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire and share conclusions
Insights, data and trends; knowledge to be able to
question and build
Innovation in technology, strategy, media, message
and execution
Stories and experiences created to connect brands with people
Owned spaces where brands interact with
their target
Conversation and content created and thought to be
consumed and shared
#01BRAND KNOWLEDGE
FULLSIX THE EXPONENTIAL AGE
Quantitative analysis of the impact of digital technology in 2015, and the consequences
and challenges for brands
YOUR BRAND NEEDS TO ADAPT TO IT’S
OWN CHANGES
#02BRAND KNOWLEDGE
INTERNET IS THE REAL MASSIVE CHANNEL.
NO OTHER ALLOWS YOU A SIMILAR REACH,
THINK BEYONG THE GRP.
#THE DRESS Thursday 27th of February Internet explotes
with a debate about the color of a dress. A global conversation which generates
16M visits to Buzzfeed in 6 hours
#03BRAND INNOVATION
YOUR COMMUNICATIONS NEED TO HAVE THE
SAME FUNCTION AS YOU PRODUCT OR SERVICE
BEYOND THE WAVE PLAYTOGETHER
A trailer (that you must see with your partner) for the launch of a film about how to enrich our relationships in a world which becomes
more individual every day
BEING THE FIRST ONE ALWAYS HAS THE REWARD OF CURIOSITY FROM
THE USERS
CUERVO MARGARITAS IN SPACE
To celebrate the National day of Margarita (the cocktail), Cuervo creates the challenge
to prepare the first one in the space
#04BRAND INNOVATION
#05BRAND ACTIVATION
USE THE AUDIOVISUAL POTENTIAL OF DIGITAL SUPPORTS TO ACHIVE
THAT YOUR PIECES STOP BEING “ADVERTISING”
VOLKSWAGEN BLIND SPOT AD
To communicate their car’s dead angle detector, Volkswagen developed a piece for
magazines for preview in tablet devices that appeared out of nowhere
#06BRAND ACTIVATION
CHALLENGE YOUR USERS, PEOPLE LIKE TO
KNOW THEIR LIMITS AND DISCOVER UNTIL WHERE THEY ARE ABLE TO GO
HONDA KEEP UP
The piece shows the new products and innovations from the Japanese company, while it
challenges the viewers to go beyond in order to improve, Honda´s philosophy since its creation
#07BRAND PLATFORM
MAXIMISE THE MILESTONES IN YOUR
CALENDAR TO CONNECT WITH YOUR TARGET
HUGGIES BABY MAKING STATION
During Valentine’s day, and with the intention to help couples to have more
babies, Huggies launches an online radio broadcast which only plays love songs
#08BRAND PLATFORM
FOR YOUR BRAND ACTIVATIONS, WORK WITH THE SERVICES THAT YOUR USERS
ALREADY USE
WWF TIGER CHALLENGE
Connect the web with your favorite running application and compete against a tiger
with a GPS. If you lose you must do a donation for its conservation
#09BRAND DIALOGUE
WORK SO THAT YOUR PRODUCT OR ACTIONS
ARE PART OF THE CONTENT SHARED BY
YOUR USERS
THE LEGO MOVIE THE OSCARS
During the Oscar’s ceremony there were given some statuettes made out of Lego blocks.
A few selfies later, #LegoOscar was the most important Trending Topic of the night
#10BRAND DIALOGUE
IF YOUR MESSAGE REALLY CONNECTS WITH YOUR USERS, THEY WILL EXPAND
IT FOR YOU
GLAAD / GMHC CELIBACY CHALLENGE
American FDA has stopped their veto to donate blood to gays and bisexuals. However, they still
need to follow some additional requirement such as being one year without practicing sex
WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide
WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers
WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain
LET’S TALKIf you want to know everything we can do for your brand, please contact us
Javier Gómez de Quero del Castillo Managing Director
+34 91 298 27 30 [email protected]
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES