fullsix fullsights january 2015
TRANSCRIPT
jan 15
The FullSIX team compiles every month the most impressive digital communication contents
Specially thought to inspire and share conclusions
Insights, data and trends; knowledge to be able to
question and build
Innovation in technology, strategy, media, message
and execution
Stories and experiences created to connect brands with people
Owned spaces where brands interact with
their target
Conversation and content created and thought to be
consumed and shared
#01BRAND KNOWLEDGE
MOBILE CONSUMPTION
53% of emails are viewed from mobile devices (smartphones and tablets), this means a
500% increase in the past 4 years
IF YOU SEND AN EMAIL IN ORDER FOR YOUR
CONSUMERS TO VISIT YOUR WEB, IT IS
INDISPENSABLE THAT IT IS MOBILE FRIENDLY
#02BRAND KNOWLEDGE
121 NEW THESIS TO UNDERSTAND BETTER
APPS, PRIVACY, PERSONALIZATION ....
MANIFESTO CLUETRAIN
Update of one of the most important documents regarding the Internet...
Created in 1999, it examines the impact on society, setting the bases of
the web 2.0 and Social Media
#03BRAND INNOVATION
VOICE AS AN INTERFACE IT’S SOMETHING TO KEEP
AN EYE ON
SKYPE TRANSLATOR
A Skype session between two schools, one in Washington and the other one in Mexico. Each
one speaking their language, and Skype, with its new real time translation
functionality doing the rest
#04BRAND INNOVATION
AUGMENTED REALITY WILL BE USEFUL IF YOUR
BRAND ALSO OFFERS UTILITY TO USERS
(INFORMATION, ENTERTAINMENT OR
RELATIONSHIP)
MICROSOFT HOLOLENS
One step forward in the world of augmented reality. HoloLens brings to real life interfaces
of computers, apps, etc. using holograms
#05BRAND ACTIVATION
REAL TIME IS MUCH MORE THAN BEING FUNNY ON SOCIAL
MEDIA. ADAPT YOUR CONVERSATION TO
CONSUMER’S REALITY, RELEVANT NEWS OR
EVEN THE SURROUNDINGS
MCDONALD’S SUNRISE
To promote their McMuffin breakfast, McDonald´s developed a digital billboard
which synchronized sunrise with the appearance of their McMuffin with egg
#06BRAND ACTIVATION
AN EXAMPLE ON HOW REAL AND DIGITAL
WORLD GET CLOSER EVERY DAY AND HOW
TO PRODUCE A PHYSICAL CONTENT
THINKING OF AN ONLINE CONSUMPTION
BALLANTINE’S GIF-ITI
Ballantine’s and the artist INSA developed the world’s largest GIF animation.
A piece visible from a satellite which its 57.000 metres from the earth
#07BRAND PLATFORM
E-COMMERCE IS A REALITY; BRANDS MUST TAKE INTO CONSIDERATION
ITS IMPACT
BUD LIGHT BUTTON
App that allows you to order from 1 to 100 Bud boxes and received them home in just one
hour. Some users can receive additional experiences with their order, as
surprising as a DJ session
#08BRAND PLATFORM
RELATIONSHIP BETWEEN BRAND,
AUTHOR AND AGENCY WHICH GOES BEYOND A SIMPLE SPONSORSHIP.
AD HOC CONTENT CREATION WITH
PRODUCT/BRAND INTEGRATED IN A
NATURAL WAY
LAND ROVER THE VANISHING GAME
The car manufacturer has partnered with writer William Boyd to create an immersive literary experience, a narrated interactive
novel with images, video, animations and audio
#09BRAND DIALOGUE
LEVERAGE YOUR CONSUMER’S
PASSIONS, SHOW REAL INTEREST TO THEM
AND REMEMBER, IT’S BETTER TO BE
SOMEONE TO A FEW THAN NOBODY TO ALL
PIZZA HUT VEGEMITE
Pizza Hut offers the possibility to include “Vegemite” as an ingredient. And to promote it
they create a video with the disgust faces from the “non Australian” that try its
special flavour
#10BRAND DIALOGUE
IF YOUR CONTENT IS NOT THOUGHT FOR
GENERATING CONVERSATION, DON’T BOTHER INCLUDING A HASH TAG, IT WILL BE
USELESS
ADIDAS THERE WILL BE HATERS
Luis Suárez, Karim Benzema, Gareth Bale and James Rodríguez lead the brand´s latest
campaign, where they face some of their hater’s comments
WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide
WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers
WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain
LET’S TALKIf you want to know everything we can do for your brand, please contact us
Javier Gómez de Quero del Castillo Managing Director
+34 91 298 27 30 [email protected]
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES
jan 15