from science to storytelling communicating climate change alison perrin climate change information...
TRANSCRIPT
From Science to Storytelling
Communicating Climate Change
Alison PerrinClimate Change Information AnalystNorthern Climate ExChangeYukon Research Centre
Northern Climate ExChangeYukon Research Centre, Yukon College
NCE has provided a range of climate change services to Yukon since 2000, related to:
• Adaptation (community climate change adaptation plans, vulnerability assessments, hazard mapping, and mainstreaming…)
• Mitigation (Whitehorse Green Guide, Advisor for YG Climate Change Action Plan and emission targets…)
• Education and outreach (Climate Change for Decision Makers, online newsletter distributed across Canada, lecture series…)
• Climate Change Information and Mainstreaming Program (provide information and recommendations to decision makers)
The story of climate change
credit: Joel Pett, USA Today, CartoonArts International
Changing the story
CHALLENGES• Science focus
• Sensationalism
• Fear mongering
• Spokespeople
• The blame game
CHANGING THE STORY• Human connection
• Relevance
• Accessible science
• Spokespeople
• Solutions
Photo credit: NASA
Why should I share?
The bigger picture
Connect with stakeholders
Share the northern story
Achieve a goal
Publish or perish (or is it publicize or perish)
Bringing science to life
• The storyteller
• Beginning the story
• Building the plot
• The cliffhanger ending
The art of storytelling
Bringing science to life
Pitfalls and opportunities
WHERE CAN WE GO WRONG?
Mired in the details
Advocacy/political agenda
Jargon
Making assumptions
What’s next?
How we can promote communication within our Yukon science community and to the Yukon public?