freedom security choice - world wide web consortium€¦ · source: cmp, abi research,...

Copyright © 2007 Symbian Software Ltd. 1

Jerry PanagrossiVP US Operations

Symbian: Smartphones for the World

Freedom

Security

Choice


Burgeoning global market opportunity

Mobile phone shipments topped 1B in 2006Source: IDC

Mobile subscribers to reach 3B by YE2007, and 4B by YE2010 Source: Nokia

Smartphones expected to reach 200M units/year by 2008 Source: Gartner Dataquest


Symbian overview

Licensees

Nokia

SonyEricsson

Lenovo

Samsung

Fujitsu Sharp

MitsubishiElectric

LGElectronics

Motorola

Arima

Shareholders

Siemens

Nokia

Panasonic

SonyEricsson

Ericsson

SamsungSymbian develops and licenses Symbian OS™, the global market leading operating system for open smartphones.


Applications suite

Hardware

UI framework

HW adaptation

Symbian OS support for multiple user interfaces

User interfaces

MOAP


114 unique Symbian smartphone models shipping to over 250 mobile network operators in Q1’07


New models announced in Q1‘07

6110 Navigator MOTORIZR Z8

N77

E61i

E90

E60

5700 Xpress Music


Noteworthy innovations

W960iMOTORIZR Z8FOMA SH903iTV


Symbian smartphone unit volume

Quarterly phone sales

0

4

8

12

16

2000 2001 20032002 2004 2005 2006

Uni

ts s

hipp

ed (m

illion

s)

34.0m 51.7m15.9mQ1 07

Over 126 million units shipped as of Q1’07

2007

Today, 2 phones shipping per secondToday, 2 phones shipping per second


a fabulous head start

• 72% share

• 51.7m units

• 108 models

• 9 licensees

SymbianLinuxPalmSourceMicrosoftRIMOthers

0%

20%

40%

60%

80%

100%

EMEA Japan China N.Am ROW

2006 smartphone market share by OS vendor by region

Source: Canalys; Symbian analysisNB: Includes closed Linux units


The smartphone is the machineThe smartphone is the machineThe ecosystem is the teamThe ecosystem is the team

Image copyright (©) Team McLaren Ltd 2007.


Partnering for success

ComponentTechnologyProviders

ContractEngineering

Partners

ISVsSemiconductorPartners

TrainingPartners

NetworkOperatorPartners

VCs

ToolProviders

EnterprisePartners

Content &Service

Providers

Over 300 PartnersOver 300 Partners


A major mobile software release

Over 70 new featuresDemand pagingEnhanced camera featuresLBS & Mobile TV frameworks

Delivers more for less to the global mobile market

Targeted at the high-volume, mass-market opportunity

Introducing Symbian OS v9.5


Symbian OS product roadmap• Six-month release cycle aimed at all customers

• Designed in close collaboration with the Symbian ecosystem

• Backward compatible across all v9 releases

• Market-leading security model in v9

First handset shipments to market


Disruptive market forces

Mobile MarketSaturation

• Drives product & service differentiation

• Stimulates consumer interest & demand

Open MobilePlatforms

• Enable innovation through open programming environments

• Offer scale required for delivering innovative, mass-market solutions

Ad $$$ Migration

• Emergence of the “fourth screen”

• Attracting leaders & investment from adjacent markets


Japan100M subs.

98%

Japan100M subs.

98%

Trend:Market saturation stimulates smartphone adoption

United States233M subs.

77%


77%

Source: Symbian analysis; Map art by WorldAtlas.Com

Canada19M subs.

56%

Canada19M subs.

56%

Mexico56M subs.

51%

Mexico56M subs.

51%

Brazil100M subs.

54%

Brazil100M subs.

54%

W. Europe391M subs.

98%

W. Europe391M subs.

98%

China461M subs.

30%

China461M subs.

30%

Africa391M subs.

18%

Africa391M subs.

18%

Russia152M subs.

68%

Russia152M subs.

68%

Australia20M subs.

95%

Australia20M subs.

95%

India150M subs.

15%

India150M subs.

15%

S. Korea42M subs.

87%

S. Korea42M subs.

87%

Market saturation1

3G deployment2

Service rollout3

Smartphone proliferation4


Smartphone growth regions


77%


77%

Source: CMP, ABI Research, BernsteinResearch & Symbian analysis

W. Europe391M subs.

98%

W. Europe391M subs.

98%

Japan98M subs.

98%

Japan98M subs.

98%

Australia20M subs.

95%

Australia20M subs.

95%

S. Korea42M subs.

87%

S. Korea42M subs.

87%

Brazil100M subs.

54%

Brazil100M subs.

54%

China461M subs.

30%

China461M subs.

30%

India150M subs.

15%

India150M subs.

15%

Leapfrog Economies


“Our research shows that for every PC now owned, there are four mobile phones in the world.”

Wendy Hollowayassociation manager of the dotMobi Advisory Group

“The mobile phone… is most likely to carry the dream of the ‘personal computer’ to its conclusion.”

The Economist

0

100

200

300

400

2005 2006 2007 2008 2009 2010

smartphones desktop PCs laptops

Smartphones, Desktop PCs & Laptops (p.a. million units)*

Source: IDC, Gartner, Canalys

Dawn of the smartphone era


the world turns to Japan for mobile trends

Mobile Payment | TV | QR Codes | NFC/RFID | Location Services

59 Symbian smartphone models have shipped in Japan since 2003• all for 3G networks


Min

i-SD

& V

T

+5

AA

C &

Bio

met

rics

+8

Touc

h sc

reen

& B

luet

ooth

+4

NFC

+2

‘Sim

ple’

UI

+1

Aut

o-fo

cus

& 3

D S

ound

+3

Dua

l Ban

d

+6

Pedo

met

er &

Hea

ring

spee

d co

ntro

l

+2

PTT

+3M

obile

Wal

let

+31st

Productnumber of months

new device with new

functionality launched

every 3.3 months

Average13 third party

apps per device

Competition spurs need for differentiation


UMA

WLAN DVB-H

UMA

WLAN

DVB-H

Email

Music

Legacy proprietary OS model• Development cycle impacted by

many non-core technologies

• Increases risk and lead time

• Decreases agility

Symbian platformization model• TTM driven by radio and HW

integration

• New features and product variants are developed independently

• Ecosystem solutions deliver compelling new innovations

the Symbian proposition

Symbian OS features & scalability offer quicker time-to-market for product development and differentiation


2002 2004 2005-07

F2051First Symbian OS FOMA phone. Jan

2003

2003

Fujitsu: platformization in action

F900iTBattery life of

340 hours. June 2004

F2102VFirst model compatible with DoCoMo's FirstPass™ SSL client authentication service.

July 2003

F900iCSmart-card handset

compatible with Japan’s i-mode FeliCa service.

Aug 2004

F900iFeatures

fingerprint sensor for

secure access. February 2004

F901iCFeatures

surround 3D sound.

Dec 2004

F700iFirst FOMA

Symbian OS mid-range

handset. Feb 2005

F880iES"Raku Raku" easy-to-use handset. On

sale 4 Sep 2004

To date, Fujitsu have released 21 differentiated and segmented products to market within a 48-month period following the original F2051.


Milestone: 20m Symbian smartphones shipped in Japan

Source: Canalys Q1 2007

2003:1st 3G phonebased on Symbian OS FOMA™ F2051

2006:1st 10 millionmilestone reached

2007:2nd 10 millionmilestone reached

Represents25% of Symbian smartphone shipments


NEW Nokia 6120 Classic

< $100 < $150 < $200 < $250 $250+

26% 27% 20% 9% 18%

Total726M

Estimated worldwide mobile phone market 2006 (excl CDMA)Source: Canalys

Symbian addressable market

market share

BOM

Smartphone move to mass-market


Symbian OS is core to operator platform

strategies

Operator commitment to platformization

http://images.google.com/imgres?imgurl=http://www.mobile.seitti.com/newspics/TelefonicaMovilesLogo150.jpg&imgrefurl=http://www.mobile.seitti.com/story.php%3Fstory_id%3D1978&h=69&w=150&sz=11&hl=en&start=26&tbnid=5i7iWtZZ0XQAWM:&tbnh=44&tbnw=96&prev=/images%3Fq%3Dtelefonica%2Bmoviles%2Bespana%2Blogo%26start%3D20%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN


Mobilizing the enterprise

P990

M600

E61i

E90

E65

http://www.avaya.com/

http://www.rim.com/

http://mcafee.com/common/redirectgeneric.asp?rurl=/us/default.asp


Symbian offers developer choice

• Support for more than 10 programming languages

• Leverage different developer skills and solutions

• Improve productivity

Ease of development

AP

I Dep

th &

Per

form

ance

Symbian OS C++

Standard CJava

Python

Ruby

Perl

OPL

Widgets

Flash Lite

Native Symbian OS C++ is the most efficient, robust and powerful solution for mobile platforms


Support for Visual Studio – VB and C#

Run mobile .NET applications unchanged


Consumers &Enterprises

Consumers &Enterprises

Continued collaboration

HandsetManufacturers

HandsetManufacturers

Partners &ISVs

Partners &ISVs

NetworkOperatorsNetwork

Operators


In closing...• Smartphones are on a solid growth trajectory• Disruptive market forces are stimulating change

… Mobile markets are becoming increasingly saturated… Open OS platforms are enabling innovation… Ad dollar migration is attracting investment from adjacent markets

• Handset manufacturers & operators require differentiated products and services

• Symbian OS is the global market leading OS for smartphones … Driving the most technologically advanced smartphones in the world… Facilitates rapid development & segmentation through platformization… Reduces BOM costs enabling down-market product moves to mass-market

• Smartphones are on a solid growth trajectory• Disruptive market forces are stimulating change

… Mobile markets are becoming increasingly saturated… Open OS platforms are enabling innovation… Ad dollar migration is attracting investment from adjacent markets

• Handset manufacturers & operators require differentiated products and services

• Symbian OS is the global market leading OS for smartphones … Driving the most technologically advanced smartphones in the world… Facilitates rapid development & segmentation through platformization… Reduces BOM costs enabling down-market product moves to mass-market


For more information...• www.symbian.com

• www.smartphoneshow.com

3500 attendees | 120 exhibitors | 60 sessions | 10 keynotes


Jerry PanagrossiVP US Operations

Symbian: Smartphones for the World

Freedom

Security

Choice

freedom security choice - world wide web consortium€¦ · source: cmp, abi research,...

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