fpresentation andrea marius

7/31/2019 Fpresentation Andrea Marius

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Intrapreneurship:Developing Corporate

EntrepreneurshipPart 1: Definition, Need and Importance of Intrapreneurship

VISHNU PRASAD - 150

PRANAV TODI -164

PINAKI DAS - 141


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Intrapreneurship / Corporate Entrepreneurship

Gifford Pinchot

any of the dreamers who do..

Takes hands-on responsibilities for creating

innovation of any kind within the organisation.

The Intrapreneur may be creator or inventor but he

is always the dreamer who figures out how to turnan idea into a profitable reality.


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Defining the concept

Intrapreneurship / Corporate Entrepreneurship includesgeneration, development and implementation of new ideas.

An innovation can be a new product or service,administration system or a new plan or program or creating

new business in established companies.

Intrapreneurship / Corporate Entrepreneurship is a processwhereby an individual or a group of individuals, in

association with an existing organisation, creates a neworganisation or instigates innovation within the organisation.


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Need for Corporate Entrepreneurship

Competitors

Distrust in traditional method of corporate management

Downsizing of major corporations

Improve efficiency & productivity

Losing people to entrepreneurship because

Entrepreneurship is on rise

Venture Capital financing more new ventures


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Importance of Intrapreneurship

To an individual

It is rewarding (recognition, promotion, financial compensation)

Competition calls for creativity (to maintain your position)

To keep up with changes

To the organization

Increases revenues and profitsImproves the companys image


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Few Intraprenuers

Mr. Avinash W. Purandare

Vice President and Head

Corporate Global Marketing

and Strategy


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Prof Hemant Abhyankar

DIRECTOROct 1994


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Ken Kutaragi


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Alicia Ledlie


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Definitions Entrepreneur

Entreprendre [undertake]

a person who organizes andoperates a business orbusinesses, taking on greaterthan normal financial risks inorder to do so.

Manager

person responsible for controllingor administering all or part of a

company or similarorganization

Intrapreneur

Intra [within ]+ preneur

a manager within a company whopromotes innovative productdevelopment and marketing.

These person are not driven bymonetary gain but by a deepdesire of personalachievement


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EntrepreneurVersus Manager

Skill

Status

Risk Taking

Reward

Innovation

Versus Intrapreneur

Level of dependence

Funding

Position in the company


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Risk-Independence Chart


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Corporate Entrepreneurship

Administrative

Opportunistic

Imitative

Incubative


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Intrapreneurship:Developing Corporate

EntrepreneurshipPart 3: Developing Organization Culture for Intrapreneurship

Marius Becker Roll 172


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Intrapreneurship is the spirit of Entrepreneurship, within

the context of an existing organization

People with Entrepreneur skills are required

Proactivity

Responsibility

Innovation

Commitment

Take Risks

An Environment offreedom and responsibility is required. Ideasshould be given a chance.


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Freedom and Responsibility People are more satisfied with their

work when they are free to choosehow to do their work

Dont pay attendance, pay forwork!

People who are not responsible for

what their doing wont do it best Make them responsible


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New Ideas Any idea can improve your business, aquire new markets or

develope new products

A 10M $ idea of the waitress is still a 10M $ idea. You shouldlisten

A good idea approval process and the ability to realize it is

required

New ideas means new failures, they should be accepted.Penaltys on failed ideas kills future ideas


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Summarize Divide company into sections and sections into small

self-responsible teams

Honor the leader of successful teams with moreresponsibility and money

Save extra budget for upcoming Ideas and let theInventor himself the project


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Thank you !!!

fpresentation andrea marius

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