optimizely introduction - marius kremeyer
DESCRIPTION
Intro on Optimizely by Marius Kremeyer at "A night of persuasion & optimization" by the http://www.onlineoptimizers.eu meetup group (http://www.meetup.com/onlineoptimizers). Location: Optimizely HQ - part of Amsterdam e-Week.TRANSCRIPT
Leads by Office�
Making Data Driven Decisions
Marius Kremeyer Op6mizely Europe
Netflix Redesign �
Boo! Hiss! Shock! Horror!
Engagement + 30 basis points
Reten6on + 20 basis points = 160,000 members
“Just hold true to the philosophy that the data is what ma+ers” Bryan Gumm – Manager of Experimenta6on -‐ NeRlix
Lesson Learned?
The customer is always right?
GeWng started?
Digging deeper
Keep tes6ng
“If you don’t measure it, you won’t improve it” Henry Ford
Key learnings
3. Always be tes6ng!
2. Explore and then Refine
1. The data is what ma_ers
Thank You!