founder institute sydney - april 9, 2013 - naming & branding : step change marketing
TRANSCRIPT
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Step Change Marketing
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NAMING AND BRANDIN
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ANY QUESTIONS?
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WHAT ARE SOME BRANDS IN YOUR WORL
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WHAT ARE SOME BRANDS IN YOUR WORL
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WORLD?
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How does it work in practice?
SOME BASIC PRINCIPLES
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OBSCURITY IS OGREATEST RISK
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How does it work in practice?
GET THE PRODUCT RIGHT
DON’T TELL ME YOUR FUNNY, TELL ME A JOKE
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How does it work in practice?EXPLAIN WHAT’S IN THE BOX
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TALKABILITY
SHAREAB
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“LIGHT UP YOUR WORKFORCE”
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YOUR TURN