pillsbury april 4 naming and branding: nick baily

8/7/2019 Pillsbury April 4 Naming and Branding: Nick Baily

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BRANDING



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Nick Baily

Founder & CEO, Belgrave Trust



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Anyone who tells you that “branding”

is the reason do do something has nof’king idea what they are talking

about.



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•Customer Acquisition

• Customer Retention

• Customer Loyalty

•Additional Stakeholders



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NAMING

•Your brand begins

• &Logo URL are first

• Your strategy informs•Changing it really

sucks



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Anyone who tells you to ignorebranding and marketing has no f’king

idea what they are talking about.


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PLAN!

• ,Core Concept Feelings

•Forum or Medium

•Audience•Actual Message


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MarketingRollout: Building A Compelling Message

PRINCIPLE FORUM MESSAGE

PHASE 1 Luxury Luxury Media We are premium quality and exclusive

PHASE 2 Leadership Tech/Business This product is for leaders and innovators

PHASE 3 Markets Financial Press Market driven solutions are the bestsolution, this company is doing it

PHASE 4 New, Different,Exciting

Mainstream &Green Media

A membership is the hot new thing gainingpopularity among the elite, and praise fromthose in the know

PHASE 5 Controversy Activists Markets must solve the problem, andignoring this fact is naive

PHASE 6 Expertise All Outlets The Belgrave Trust is the world’s leader incarbon offsets


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MarketingRollout: Media & Tastemakers

LUXURY LEADERSHIP MARKETS MAINSTREAM

B OR N R IC H

LUXIST

NICHE MEDIA

JANUS

VISIONAIRE

ROBB REPORT

GENLUX

TECHCRUNCH

WIRED

LIFEHACKER

CNET

BOING BOING

VERY SHORT LIST

KARL LAGERFELD S TE VE W YN N

ROBERT POLET

M AR K C UB AN JASON CALACANIS

EL ON M US K

JEFF JARVIS

THE ECONOMIST

CALCULATED RISK

FINANCIAL TIMES

.WALL ST JOURNAL

SEEKING ALPHA

FORTUNE

RICHARD BRANSON

THOMAS FRIEDMAN

D AV ID S HA W

STEVEN COHEN

U SA T OD AY

NEWSWEEK

NY TIMES

&AP REUTERS

NP R

N ET WO RK T V

LEONARDO DICAPRIO TONY BLAIR

GEORGE CLOONEY

AL GORE

KEY MEDIA TARGETS

PROSPECTIVE TASTEMAKERS



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PRINCIPLE FORUM MESSAGE

PHASE 1 Luxury Luxury Media We are premium quality and exclusive

PHASE 2 Leadership Tech/Business This product is for leaders and innovators

PHASE 3 Markets Financial Press Market driven solutions are the bestsolution, this company is doing it

PHASE 4 New, Different,Exciting

Mainstream &Green Media

A membership is the hot new thing gainingpopularity among the elite, and praise fromthose in the know

PHASE 5 Controversy Activists Markets must solve the problem, andignoring this fact is naive

PHASE 6 Expertise All Outlets The Belgrave Trust is the world’s leader incarbon offsets



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A Brand Built On A Solid Base Can’t Be Toppled

LUXURY MEDIA AND TASTEMAKERS

LEADERS AND INNOVATORS

MARKET EVANGELISTS

MAINSTREAM



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(yes it works in real life)



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PLAN!

• ,Core Concept Feelings

•Forum or Medium

•Audience•Actual Message

•AND TIMING



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Thanks!

Nicholas Baily, Founder & CEO

Belgrave Climate Exchange, Inc.

450 Park Avenue South, 8th Floor

New York City 10016

[email protected] | 212.655.9567

www.belgravetrust.com

pillsbury april 4 naming and branding: nick baily

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