naming and branding [email protected] 312-953-2208
TRANSCRIPT
What image does it bring?
What do you think of when you think of a company?
How do you control your message?
Is this “Isolation?
What is the Vision of Your Brand?
Can you control your Brand?
Control:1- The Perception 2- The message3- The images- People are visual
Ahh….Isolation is a Good Thing!
What is the Value of Perception?
How you would feel if I told you there was a company out there that;
1- Was the most Valuable Company in the world2- Made $87 Billion dollars3- Had a Profit of $19.5 Billion4- Was sitting on $76 Billion in cash that it didn’t know what to do with5- Employed almost 50,000 employees- it still made $1.77 Million per employee!6- Had most of it’s employees overseas7- Charged 30% higher for their product than any other competitor8- Held a 75% market share, and…9- Paid less than 2% taxes on international earnings
Believe it was Shell?
It was Apple!
The Difference Between
Is Small
The Power
OfWords
ToSell
Climbing a Mountain?
You’re right.
What are these people doing?
Repelling down?
Your right.
You HAVE to control your message
UPSTO.GOV, 99 Designs, Survey Monkey, Odesk
Use Available Resources…
13Domain GeneratorsNamestation, DomainFellow,
NetworkSolutions
HARO
1- Something close to what you do?- RONAstar, ComComNetworks
2- Something you make up- Cenoplex (adsnips), SpoonMantics
3- Something that tells a story- My WetRock, MonetaPro
4- Something allegory- Orionnation,
Examples- Realtor.com vs Zillow.comBooks.com vs Amazon.comMail.com vs gmail.comCars.com vs. Autotrader.com
How do you create a name?
Learn to be a Hard Hearing Frog
Branding and Naming
Facebook.com/StephenMeade
Twitter: StephenMeadeLa
Linkedin.com/in/StephenMeade
312-953-2208
A few of my great truths
1- S-Your greatest strength, is your greatest weakness2- P- People do more to avoid pain than to gain pleasure3- E-People make decisions emotionally and defend them
logically4- N- Ask not "why”, ask "why NOT"5- D-If you say it- they doubt it. If they say it- it's true6- R- Remember the Three R’s- Recognition, Referrals,
Revenue7- Q-Questions are the key to the Universe8- B-Begin with the end in mind9- L- He who speaks first loses10-99% of the things we worry about never happen, so why
worrySPENDR QBL9
Bonus Slide
1- During an event, go to the Host and ask WHO you should meet. Use the tornado technique to explain what you NEED. The earlier the better.
2- Stand by the speakers AFTER the event. Listen to all of the questions asked and how they’re answered. Gives great insight to what is important to them, as well as you get to listen/meet the people in line.
3- Do your homework in advance to see who will be at the event, who are speakers, who is in the paper or news, who is getting awards, who you need to know, etc.
4- Look for the most popular person at the event and meet them.
5. Send an email in advance of the conference with a link to the speakers. Ask your network who they know on the panel, etc. that you could be introduced to.
Extra Tips for Networking