mws-branding.com

Branding and package design studio

mws-branding.comClient: ООО «ИЗОМАЛЬТО»

mws-branding.com

Client: КОНДИТЕРСКАЯ ФАБРИКА «СЛАДОНЕЖ»

mws-branding.comClient: ООО «КОЛВИ»

mws-branding.comClient: «АЛМЕР» EOOД

mws-branding.comClient: OOO «ЭЛИТА-ХЛЕБ-СЕРВИС»

mws-branding.comClient: ХОЛДИНГ «ОБЪЕДИНЕННЫЕ КОНДИТЕРЫ»

mws-branding.comClient: ООО «ЧАСТНАЯ СЫРОВАРНЯ»

mws-branding.comClient: ООО «NL INTERNATIONAL»

mws-branding.com

Client: АО «БАРНАУЛЬСКИЙ МОЛОЧНЫЙ КОМБИНАТ»

mws-branding.comClient: ООО «ВИНТ»

mws-branding.comClient: «БЕБЕЛАН» ООД

mws-branding.comClient: ООО «КОРПОРАЦИЯ УДАЧИ»

mws-branding.comClient: «ДЕНЕБ» АД

mws-branding.comClient: ООО «ВИНТ»

mws-branding.comClient: АО «ВОЕНТОРГ»

mws-branding.comClient: ГРУППА КОМПАНИЙ «IRGA GROUP»

mws-branding.comClient: ООО ТПК «СТОКРОС»

mws-branding.comClient: ООО «МОЛОЧНОЕ ДЕЛО»

mws-branding.comClient: ООО «МОЛОЧНОЕ ДЕЛО»

mws-branding.comClient: ООО «КРАЛ-КОНСЕРВ»

mws-branding.comClient: ООО «ОКОЛОЛУГА»

mws-branding.comClient: КОНДИТЕРСКАЯ ФАБРИКА ООО «ЛАСТОЧКА»

mws-branding.comClient: OOO «ДОМ СЛАДОСТЕЙ»

mws-branding.comClient: «ДЕЛИГО ТРЕЙД» ООД

mws-branding.comClient: «COUNTRY ROAD» LTD

mws-branding.comClient: ООО «САНТОРИЯ ТРЕЙД»

mws-branding.comClient: ЗАО «РЫБООБРАБАТЫВАЮЩИЙ КОМБИНАТ №3»

mws-branding.comClient: «HANNY» ООД

mws-branding.comClient: ЗАО «МИКОЯНОВСКИЙ МЯСОКОМБИНАТ»

mws-branding.comClient: «САВИМЕКС» ООД

mws-branding.comClient: ООО «МОЛОЧНОЕ ДЕЛО»

It’s in human nature to construct ideal images. Often the product inside the packaging can’t match the expectation, and so all hope rides on the packaging design. It’s not a realistic portrayal that grabs the client’s attention, but an exaggerated image with no imperfections. A good photo is a very important starting point but it is not enough for a convincing portrayal of the product and its characteristics.

Product retouching is the creation of a hyper-real image from a photograph. A good photo is very important, but only serves as a base – it isn’t enough to portray a product or its attributes in a convincing way. What really catches the consumer’s eye is a delicious, exaggerated, appetizing image on the packaging. Product retouching does not only consist of removing defects. It’s a re-drawing process in which we add further information and edit each individual pixel with care.

The result is a hyperbole – an ideal image of the product.

At Modern World Studio we have developed our own approach to creating hyper-real product illustrations. It comprises a series of technical and artistic steps and guarantees a very high-quality finished result. Sometimes a change of angle or perspective, the use of textures from different images, or adding drawn-in details is necessary. In some cases, there is almost nothing left from the original photo in the final, incredibly appealing image.

PRODUCT RETOUCHING

mws-branding.com

MODERN WORLD STUDIO – is a branding and graphic design agency. We specialize in packaging design, trademark creation, naming, and company style. We have completed over 1000 projects for the Russian, American, Bulgarian and other European markets. We have won dozens of contests, including some based on real consumer reactions to packaging designs by different studios. Our experience with and insight into customer preferences in various countries, as well as our tightly knit team of professionals, are what make our projects so vibrant and effective at achieving their main goal – to sell.

mws-branding.com

Our clients are:

1997

mws-branding.com

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