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YW ConnectFebruary 5, 2015

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Dara Richardson-Heron, M.D.

CEO

YWCA USA

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Welcome to YW Connect

• Our goal is to create deeper levels of engagement with YWCA local leadership

• We want to hear your feedback about critical initiatives introduced this year

• Agenda for today’s inaugural YW Connect

– Our Collective Impact: An updated structure and framework to help identify and measure our organization’s mission-related initiatives and outcomes

– YWCA Brand Analysis: Insight into the philosophy and methodology of the brand audit and analysis

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Casey Harden

VP Mission Impact

YWCA USA

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Mission Impact Framework (MIF) and Theory of Change (TOC)

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Mission Impact FrameworkSummary

The Mission Impact Framework will allow the YWCA collective to coordinate mission impact work and also acknowledges that each YWCA local association responds to the unique needs of their respective community.

Additionally, the framework optimizes the YWCA’s competitive advantage as an organization providing systemic advocacy and with a local presence across the nation.

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The YWCA USA has three signature platforms that support the YWCA mission: YWCA is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all.

The signature platforms are focus areas of the YWCA’s collective mission impact work, including services and programs, as well as advocacy and public policy.

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Mission Impact FrameworkYWCA USA Signature Platforms

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The three platforms are: •racial justice and civil rights•women’s empowerment and security•women’s health

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Mission Impact FrameworkYWCA USA Signature Platforms

Racial Justice and Civil Rights

Women’s Empowerment and

SecurityWomen’s Health

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The YWCA USA and member associations work to achieve signature metrics for each signature platform over a period of years.

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Mission Impact FrameworkSignature Outcomes

Racial Justice and Civil Rights Women’s Empowerment Women’s Health and SafetyRacial Justice and Civil Rights Women’s Empowerment and Security Women’s Health

-XXXXXXXXX

-XXXXXXXXX

-XXXXXXXX

-XXXXXXXX

-XXXXXXX

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Mission Impact FrameworkAdvocacy Priorities and Policies

Racial Justice and Civil Rights Women’s Empowerment and Security Women’s Health

Additionally, the focused nature of a multi-year signature outcome in each platform area will allow the YWCA’s advocacy efforts added focus and further align all mission impact efforts.

Ethnic and Racial Profiling

Passage of CEDAW

Firearms Related DV Homicide Reduction

Working and Family Agenda

Affordable Care Act Protection

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Mission Impact FrameworkYWCA USA Events and Campaigns

Racial Justice and Civil Rights Women’s Empowerment and Security Women’s Health

Special events, campaigns, and initiatives may support a signature platform and/or outcome goal.

[for example]

Day to Eliminate Racism/Stand

Against Racism

TBD[for example]

Week Without Violence

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Mission Impact FrameworkMission Impact Affinity Groups

Racial Justice and Civil Rights Women’s Empowerment and Security Women’s Health

YWCA Mission Impact Groups engage YWCA leaders around mission-focused initiatives or projects in order to increase operational and/or mission capacity. Mission impact groups are strategic in nature and allow for the entire YWCA network to participate in the planning and implementation of goals in impact areas.

[for example]

Racial Justice Mission Impact Group

TBDTBD[for example]

Domestic Violence Mission Impact Group

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Mission Impact FrameworkModel Programs

Racial Justice and Civil Rights Women’s Empowerment and Security Women’s Health

YWCA USA will identify best practice programs that have activities and outcomes in alignment with a signature outcome/metric that are replicable, scalable, and can be offered to all YWCAs as a program option.

TBD TBD TBD

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Mission Impact FrameworkCommitments

The YWCA USA has historically been involved in leadership development, empowerment of young women and advocating for women’s rights on the global stage.

Those three commitments influence all aspects of the YWCA USA’s mission impact framework and priorities.

Leadership Development

Young Women Global

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YWCA Theory of ChangeSummary

The legacy of the YWCA is a story about women developing and adopting a vision to transform the world around them. In organizational language, we call this a theory of change.

The YWCA theory of change is comprised of three components:

(1)Five Foundational Assumptions

(2)Our Method or Continuum of Response to Social Issues

(3)Three Signature Platforms

The YWCA Theory of Change informs the Mission Impact Framework.

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These are the basic assumptions that inform the philosophy, work, style and structure of the YWCA.

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YWCA Theory of ChangeFive Foundational Beliefs

A social justice framework requires engagement in

current issues and concerns.*

Democratic practice and plurality are fundamental to

the YWCA association model.

Social problems should be addressed on multiple levels.

Women working across lines of difference can transform

and improve life for all women.

All women cannot be empowered if we do not

address the issues of race and racism.**

*As the mission of the YWCA has evolved, a social justice orientation replaced the centrality of religious identity.**This belief was institutionalized in 1946.

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To effect lasting change, the YWCA is committed to addressing the needs of women and girls via direct-services in tandem with strategies of community issue education and public policy advocacy.

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YWCA Theory of ChangeMethod: Continuum of Response

Issue Education Direct Service Advocacy and Public Policy

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Over time, the work of the YWCA has settled into three primary areas of focus or signature platforms:

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YWCA Theory of ChangePlatform Issues

Racial Justice and Civil Rights

Women’s Empowerment and

Security Women’s Health

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The new mission impact framework is an intentional strategy designed to further focus our work in our platform areas through selected signature outcomes. These outcomes or metrics will provide us the opportunity to track, measure, and articulate our mission impact, locally and nationally.

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YWCA Theory of Change &Mission Impact Framework

YWCA is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom

and dignity for all.

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Questions

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Marla Caulk

COO

YWCA USA

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for

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Kim Riley

Karine Bailly

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