every woman a queen

8/9/2019 Every Woman a Queen

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M i d t e r m C a s e A n a l y s i s P r e s e n ta t i o n

Every Woman aEvery Woman a QueenQueen

By:

ALAVANZA, Neal Vincent

PALLUGNA, Rabbi

BONGCAC, Riche Ann

NAVARRO, Irene FePALLE, Connie Frances


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Point of ViewPoint of View

The Case Analyst of


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Problem StatementProblem Statement

Mary Kay is a success business from Dallas is nowentering to a new market. They are now venturing and

entering the Philippine setting. At present, they are

already catering Filipino people. The challenge here ishow Mary Kay will survive the Philippine setting which

competitors are really a competitive one.


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ObjectiveObjective

To find out appealing strategies that will surely make anassurance for Mary Kay to get a share from the

Philippine market.


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Areas of ConsiderationAreas of Consideration

y Mary Kay fashioned a business empire based on making

people feel good about themselves.

y Desire for recognition is a powerful motivator.

y Mary Kay helped hundreds of thousands of women find outhow great they really are.

y Mary Kay is one of the most successful business figures.

y She has the ability to stay focused, no matter what comes

her way.y She scheduled product parties three times a day, six or

seven days a week.


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Areas of ConsiderationAreas of Consideration

y This business would be one that would treat womenrightnot ruin their self-esteem.

y Mary Kay boasted of making more women rich than

any other company in the world.y Mary Kay embodied a peculiar kind of post feminist yet

extremely pro-womens-rights philosophy.

y Her mantra for women was God first, then family, then

careerbut she assured women they could have allthree.


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Alternative Courses ofActionAlternative Courses ofAction

1. Mary Kay should provide the market appealingpromotional activities. This might include using thetri-media to easily make a name in the new market.

Sampling is also a good promotional activity. This willgive its Filipino customer a hint on the product qualitythat Mary Kay gives. Both promotions will be saideffective enough to attract customers if they will be

provided to the market at the same time, this is if thebusiness has enough funding to provide the saidpromotional activities.


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11stst Alternative Course ofActionAlternative Course ofAction

Advantages

y Easily measured response

y Quick achievement of

objectives

y Flexible application

y Can be extremely cheap

y

Direct support of salesforce

Disadvantages

y Price-discounting cancheapen brand image

y Short-term advantagesonly

y Can cause stress withretailers

y Difficulty incommunicating brandmessage


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22ndnd Alternative Course ofActionAlternative Course ofAction

Advantages

y It will help the communityand help the business to be

known in returny Conducting business in an

ethical way and in theinterests of the widercommunity

y Responding positively toemerging social priorities andexpectations

Disadvantages

y It is very costly to thebusiness to have a corporate

social responsibilityy It takes time and effort to

perform the corporate socialresponsibility


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Alternative Courses ofActionAlternative Courses ofAction

3. Mary Kay can also do joining organizations specific toher industry or field and other business organization,such as Business Association and/or networking

group is so popular a way to be known.


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33rdrd Alternative Course ofActionAlternative Course ofAction

Advantages

y You well be known to thebusiness community

y

Sharing of risks with aventure partner

y Access to greater resources,including specialized staff andtechnology

y It allows to enter relatedbusinesses or new geographicmarkets

Disadvantages

y It takes time and effort to buildthe right relationship and

collaborating with anotherbusiness.

y Success in a joint venturedepends on thorough researchand analysis of the objectives.

y

There is an imbalance in levels ofexpertise, investment, or assetsbrought into the venture by thedifferent partners.


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RecommendationRecommendation

Alternative Course No. 1

Providing promotional activities is the most effectivestrategy that will make an appeal to the market and will

surely give Mary Kay a share from the market. Usingthe tri-media will make an information that thebusiness is existing or is available in the market andthrough sampling, it will give the customer how quality

the product that the business is providing.


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ContingencyContingency

Unless otherwise alternative course of action 1 willnot be feasible, it might be recommended, alternativecourse of action 2, in which Mary Kay will conduct a

corporate social responsibility. We all know thatperforming CSR is not easy, it takes time and effort andit is very expensive, but in return, it will help a lot forthe business to be known in the market especially in

the community you are catering for your corporatesocial responsibility.

every woman a queen

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