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following standards: communication systems

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“Find meaning behind the service or product. Meaning manifests everywhere. Look around you. Think like Andy Warhol. He made soup cans arresting and provocative. Everything has potential. Know the brand, know the audience, and use the logo to connect the two.” Capsule, 2008, p. 78

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Page 1: Following Standards: Communication Systems

“Find meaning behind the service or product.

Meaning manifests everywhere.Look around you. Think like Andy Warhol. He made soup cans arrestingand provocative.

Everything has potential.Know the brand, know the audience,and use the logo to connect the two.”

Capsule, 2008, p. 78

Page 2: Following Standards: Communication Systems

logo, identity system, application

following standards

Page 3: Following Standards: Communication Systems

all materials must speak the brand’slanguage in form, style, language

Identity system

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