genre analysis and business communication. business communication business communication adheres to...
TRANSCRIPT
Genre Analysis and Business Communication
Business Communication
Business communication adheres to certain standards. How well you conform to those standards will determine how successful your communication will be.
Genres
Each type of Business communication has its own special set of standards, or conventions. Each special set of conventions constitutes a genre.
Business Genres
Voice• job interviewTelephone• sales callWriting• memo
Business Writing Genres
• Memos• Complaint letters• Adjustment letters• Cover letters• Recommendation letters• Resignation Letters• Reports• Proposals
Successful Communication
Message• Identify the message you want to send• Determine desired feedback
Example• apply for job• interview
Successful Communication
Receiver• Consider the receiver
Example A• HR manager in large corporationExample B• friend’s father in family-run business
Successful Communication
Medium• Choose the most appropriate medium
Example A• letterExample B• telephone call
Genre Analysis
Medium• Determine if medium has accepted genres.
Example A• cover letter and résuméExample B• no accepted genre
Genre Analysis
• Find model(s) of the genre.• Read the model(s) thoroughly.• Determine the content.• Determine the organization (structure).• Determine the style.• Determine the register (type of language).• Determine the effect on the reader.
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Content
• What is the message conveyed?• What information or ideas are included?
Content: General
• Why candidate should be hired
Content: Specific
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Content: Specific• Information about the position
– what, where , when• Information about educational qualifications
– what, where, when• Information about previous employment
– what, where, when• Suitability for the job
– personality and familiarity with products/service• Goodwill Closing
– what should happen in the future
Organization
• Layout (format)• Paragraphing (formula)
Organization
Layout (format)• visual look• information included• placement of information
– top/bottom– before/after– left/right/centre– justification
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Organization
Sample Layout• letterhead• date• inside address• salutation• body• complimentary closing• signature group
Organization
Paragraphing (formula)• number of paragraphs• info in each paragraph• determine if there is a formula with multiple
models
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Organization
Sample organization1.position applying for2.education and experience3.why suited 4.goodwill closing
Style
• Formal• Neutral• Informal
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Style
Sample style• formal
Register
• Vocabulary• Grammar
Register
• vocabulary specific to field
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Register
Vocabulary specific to field• sales representative• language teaching materials• sales assistant
Register
• vocabulary specific to field• vocabulary specific to genre
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Register
Vocabulary specific to genre• apply• position• enclosed• CV/résumé• employed• experience
Register
• vocabulary specific to field• vocabulary specific to genre• set expressions
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Register
Set expressions• I am writing to apply for the position of...• ...which was advertised in...• As you can see from my enclosed...• I obtained a degree in...• I am interested in working...• Please do not hesitate to contact me...• I look forward to hearing from you.
Register
Grammatical forms• verb tenses
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Register
Grammatical forms• verb tenses
– past tense (2)
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Register
Grammatical forms• verb tenses
– past tense (2)– present continuous (1)
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Register
Grammatical forms• verb tenses
– past tense (2)– present continuous (1)– present tense (7)
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Register
Grammatical forms• verb tenses
– past tense (2)– present continuous (1)– present tense (7)– present perfect (5)
Register
Grammatical forms• verb tenses
– past tense (2)– present continuous (1)– present tense (7)– present perfect (5)
• verb form – active
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Register
Grammatical forms• verb tenses
– past tense (2)– present continuous (1)– present tense (7)– present perfect (5)
• verb form – active (14)– passive
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Register
Grammatical forms• verb tenses
– past tense (2)– present continuous (1)– present tense (7)– present perfect (5)
• verb form – active (14)– passive (2)
Register
Grammatical forms• verb tenses• verb form • pronouns
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Register
Grammatical forms• verb tenses• verb form • pronouns
– I (9)– You (3)
Register
Grammatical forms• verb tenses• verb form • PronounsSentence Length• short• long
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Register
Grammatical forms• verb tenses• verb form • PronounsSentence LengthParallel Structure• horizontal• vertical
Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro
Register
Grammatical forms• verb tenses• verb form • PronounsSentence LengthParallel Structure• horizontal (5)• vertical (0)
Effect on Reader
• impressed with qualifications• impressed with suitability
Effect on Reader
• impressed with qualifications• impressed with suitability• impressed with ability to adhere to genre