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Video 101 - Video 101 - Video for Social Networking Video for Social Networking Marilyn M. Maxwell [email protected] (713) 629-1900 x 288 Houston Association of Realtors ®

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The purpose of the course is to illustrate basic video creation techniques, minimal video editing using Flip camera software and/or Windows Movie Maker. The course will provide an overview of the basic techniques for creating, editing and posting a video specifically using the Flip camera. Also demonstrated will be the HAR video upload tool including locations of posted videos on HAR, their automatic delivery to YouTube.com and the consumer experience that video enhancements provide. Finally, the course will demonstrate practical applications for video as it pertains to Real Estate and business generation.

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Video 101 -Video 101 -Video for Social NetworkingVideo for Social Networking

Marilyn M. [email protected]

(713) 629-1900 x 288

Houston Association of Realtors®

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The purpose of the course is to illustrate basic video creation techniques, minimal video editing

using Flip camera software and/or Windows Movie Maker. The course will provide an overview of the basic techniques for creating, editing and

posting a video specifically using the Flip camera. Also demonstrated will be the HAR video upload tool including locations of posted videos on HAR, their automatic delivery to YouTube.com and the consumer experience that video enhancements

provide. Finally, the course will demonstrate practical applications for video as it pertains to

Real Estate and business generation.

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Online video is now a major Online video is now a major part of our Web experiencepart of our Web experience

People are watching hundreds of millions of videos a day on YouTube.

Today more than 146 million Americans view online videos looking at 12.6 billion video clips. The YouTube phenomenon has played a major role in the online videos we see today. According to some

research, an increasing number of individuals are moving away from television and toward the Internet for their video consumption needs.

The YouTube user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies.

Every minute, ten hours of video is uploaded to YouTube.com.

How can Realtors® use online videos to promote their value to consumers and enhance their listings?

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Promotion of Videos on Promotion of Videos on HAR.comHAR.com

They will appear on your HAR Member Web site, on each one of your listing detail pages, as well as on

“Find a Realtor®.” Your uploaded videos will be published to YouTube.com automatically. In addition, your videos will be promoted in our Houston Real Estate Videos directory. This

directory will be accessible to consumers from the front page of the consumer site.

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HAR Member Website FeaturesHAR Member Website Features

The ability to incorporate a personal profile video

The ability to include a video for each of your listings

The ability to select a theme color for your site

A new modern/clean design and layout

The ability for consumers to search for listings directly from your web site

The ability to showcase your favorite subdivisions and neighborhoods

A sleek 'Featured Homes' slideshow

A prominent display of your recently sold inventory

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July 2009 Web Statistics

Hits For Entire Site 1,865,986,036

Page Views (Impressions) 72,203,617

Visitor Sessions 4,824,148

Unique Visitors 1,197,934

Average Visit Time On Site 00:09:28 Minutes

Times Listing Viewed 12,802,500 Detail Pages

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Agent Profile Video Production Agent Profile Video Production RecommendationsRecommendations

Video 30-60 seconds in lengthVideo 30-60 seconds in length

A. Introduction * 1. My first and last name * 2. My company name * 3. How long have I been in business? * 4. My specialty or specialties (commercial,

residential, townhomes, luxury homes, etc.)

B. About You * 1. Services I offer to my clients * 2. The advantages of using me as a Realtor®

* 3. Why list your property with me or select me to buy a property? * 4. Contact me by phone or e-mail or visit my web site * 5. I am multi-lingual and multi-cultural, I have the following Realtor®

designations, and participate in the Client Experience Rating program

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Listing Video Production Listing Video Production RecommendationsRecommendations

Video 3 minutes in lengthVideo 3 minutes in lengthA. Introduction * 1. My first and last name * 2. My company name * 3. Listing Address * 4. Price/Bed/Bath/Location/

Neighborhood * 5. Schools

B. Inside Tour * 1. Entryway * 2. Room-by-Room walkthrough

highlighting features of each room

C. Outside Tour * 1. Backyard * 2. Lot Size * 3. Deck/Pool (if applicable)

D. Why this home should be purchased?

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Animoto.comAnimoto.com

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Windows Movie MakerWindows Movie MakerWith Windows Movie Maker, you can turn

your videos into fun, fast-paced, and professional-looking movies. Then you can share them with your friends on the

Internet or burn them to a DVD.

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Video 101 -Video 101 -Video for Social NetworkingVideo for Social Networking

Marilyn M. [email protected]@har.com

(713) 629-1900 x 288

Houston Association of Realtors®