Five Marketing Key’s Logo

Our company logo symbolizes a house with one key. The house stands for the business we were going to establish , and the key stands for the safety of our customers. The meaning of Five key’s in our company name is key for safety,

key for high level of service, key for comfortable way of living, key for affordable price and specially a key for satisfying our customers. The Five marketing means the five realtors who establish the business. We choose color yellow because it symbolize freedom, and we put only one key on the top of the house as it means for 5 in one key. We choose square to determined our department and the inner part is the whole department help each other to finish the business we were going to establish.

The Five Marketing Key’s Inc. envisions to become the

number one realtor in the Philippines. We continue to work as

a team and share our knowledge and experiences in order to

become effective in manipulating our tasks. We shall continue

to expand the number of units owned and maintained , while

also increasing the level of profits for both FMK and our

investors.

VISION

MISSION

The Five Marketing Key’s Realty Inc. ,offer a high quality of homes which one of the basic needs of an individual. Our company will offer a safe, high-level of service, comfortable way of living, affordable price and especially to satisfy our beloved customers. We will assure that our full support is upon our customers. We offer an open communication between us and our customers, these will make them happy and satisfy. We establish our business not to destroy other companies or competitors but offers a friendly competition which shall make our companies more competitive.

GOAL

*To become a well known Real Estate owners *To help our customers to have their own

homes *To increase the sales and to repeat sales *To expand our business *To be more competitive

Our Competitors

Camella Homes

Property Type: Townhouse

Features: 2 Bedrooms, 1 Toilet & Bath, Provision for carport and service area

Floor Area: 46 sq. m. (495 sq. ft.)

Min. Lot Area: 122 sq. m. (1,313 sq. ft.)

Location: (Corner lot)Cerritos East, Mercedes Ave., Pasig City

Status: RFO *

Price starts at Php 5,550,000

Pacific Residences

Property Type: Townhouse

Features: 2 Bedrooms, 2 Toilet & Baths, Carport

Floor Area: 106 sq. m. (1,141 sq. ft.)

Min. Lot Area: 59 sq. m. (635 sq. ft.)

Location: Pacific Residences, Brgy. Ususan, Taguig City

Status: RFO *

Price starts at Php 5,938,160

Sta. Lucia Realty

• TOWNHOUSE

Location: Labayani St., North Fairview, Quezon City(nr. Palmera subd. and Commonwealth Avenue)Price: P2,350,000.00Payment: Installment: 30% DP; 70% balance - bank or in-house financingSpecifications:3 bedrooms, 2 toilet and bath, 1 car garage, 2 storey, with backyard

Sta.Lucia Realty

Was incorporated in 1972 by members of the Robles-Santos Family with the primary objective of engaging in real estate development. SLR has since become one of the Philippines leading real estate development companies. From 1972 to 2007, SLR has been engaged in the development of over 9,000 hactares of land through 177 development projects throught the Philippines. Of these 177 projects, a total of 100 were completed as of December 31, 2007.

SLR historically focused on building planned residential subdivision communities with lots that are marketed to a broad cross section of purchasers from the affordable to the luxury sectors, with a principal focus on the middle-income sector. In addition, SLR has successfully diversified into vertical residential developments such as low-rise condominiums.

Camella Homes

Over 30 years later, Camella has become the biggest developer of residential communities for the low and affordable segment in the Philippines. Having pioneered value-for-money homes in master-planned communities, Camella has now added to its offerings luxury single-family homes and city lifestyle residences, with innovatively conceived two to three-storey town homes and low-rise condominiums. All of which come merged in a mixed-use environment to provide the ultimate level of convenience and comfort to its residents.

Camella is the top-of-mind choice among average-income Filipino families and even among the Overseas Filipino market. To date, Camella has sold more than 200,000 homes through more than 87 projects, earning Camella the title of The Most Preferred Home Builder among the B and C socioeconomic classes.

Camella's masterplan for success is simple: for every house we build, we see a Filipino family; for every subdivision we create, we envision a Filipino community.

Pacific Residences Pacific Residences is a first of its kind inner-

city development of Camella Prestige. A masterplanned development influenced by the stylish architecture of Victorian San Francisco, offering different enclaves - condominiums, single-attached homes and townhomes to fit your budget and lifestyle.

4 P’s of Five Marketing Key’s Inc.

Product

House and Lot

The Five Marketing Key’s Realty Inc. buy and sell a house/unit, that can be offer to our customers.

Place

The Five Marketing Key’s Inc. is located at Brgy. Maligaya Mambugan,Antipolo City.

Pricing

We sell our rent to own unit for P 2,550,000 with a down payment/reservation of P 40,000 per unit.

Promotion

The Five Marketing Key’s Realty Inc. promotes our house/unit by radio advertisement, news paper, magazines, and also personal selling.

. Marketing Strategy of Five Marketing Key’s Realty Inc.

Our extensive knowledge in real estate industry is our greatest strength, in addition to our positioning in the region. The weakness of our business faces is our ability to handle a new competition because we are first involved in this industry. Our company will try its best to reach the target sales in the market and to be more competitive in the industry of real estate.

MARKETING MATRIX

4 P’S CAMELLA HOMES PACIFIC RESIDENCES

STA.LUCIA REALTY

PRODUCT REAL ESTATE REAL ESTATE REAL ESTATE

PRICE P 5,550,000.00 P 5,938,160.00 40,000 Reservation fee

P 2,350,000.00

PLACE MERCEDES AVE.PASIG CITY

BRGY. USUSAN TAGUIG CITY

LABAYANI ST.NORTH FAIRVIEW QUEZON CITY

PROMOTION RENT TO OWN, BILLBOARD, TV ADVERTISEMENT, FLYERS

RENT TO OWN , FLYERS, NEWS PAPER

RENT TO OWN, FLYERS , MAGAZINES