Fishbowl artefacts16 November 2016

© BSG. All rights reserved

Topic 1 take-outsEnhancing customer value using big data and actionable insights Presented by Dr Julia Keddie and Goran Dragosavac

BSG’s associate principal consultant Goran Dragosavac

BSG’s head of analytics Dr Julia Keddie

Data projects need to be driven from the business level and business executives need to take ownership, as it’s their data

being worked with. BSG finds that big data is often

misunderstood and senior executives need to be leveraged and educated on the value

of big data analysis. Organisations need to decide, upfront, who is going to drive the data science capability and what form it should take and where it

needs to reside in the business.

© BSG. All rights reserved CONSULTING | TECHNOLOGY

Key take-outs: Topic 1

© BSG. All rights reserved

Topic 2 take-outsDriving innovation through customer insights Presented by Jason Suttie

RMB’s head of engineering Jason Suttie

Organisations need to be able to adapt quickly to changes in market demand and

embrace disruptive opportunities. New ideas must be practical and relevant to the market and attractive to the organisation’s

customers.

© BSG. All rights reserved CONSULTING | TECHNOLOGY

Metrics and measurements can inform this decision and show you the road to

success. The underlying reasons behind customer problems need to be

unpacked and resolved.

Key take-outs: Topic 2

Thank you for joining us!

Keep the conversation going