First Step to Google Analytics

Insights

lk.linkedin.com/in/niroshansamuel

@niroshan_Samuel

Niroshan Samuel

What is the Ultimate Objective of Analytics?

…it is not to capture data

…it is not to show data

Grow your business

Actionable Insight

New knowledge capable to generate

positive results

..to grow the business, what do you

need?

Two Successful Methods to

Find Insights

1. Segmentation

2. Find Commonalties

1. Segmentation

Find profitable segments Find unprofitable segments

6

Device Level Segmentation

Profitable

Un- Profitable

7

Browser Version

8

Profitable

Un-profitable

Un-profitable

Profitable

Insight using Segmentation

Profitable

Segments Dedicated Campaigns, Expand, Replicate

Unprofitable

Segments Segment more, Test Variation or STOP

9

Device Level Segmentation

Profitable

Un- Profitable

Insight: Desktop conversion rates are high

Recommendation: Allocate your budget to desktop

10

Traffic Source Level Conversion Rate

11

Country Level Conversion Rate

Two Successful Methods to

Find Insights

1. Segmentation

2. Find Commonalties

132. Commonalities

Red Colour Buildings are Thin

14

We have weight and food consumption

data for each GoT Character

We need to find insight to lose our weight using

commonalties

15Ideal Weight Over Weight

Common Characteristic?

16

17More Wine Less Wine

Insight: People who consume wine more likely to

maintain the body weight

Recommendation: Drink more wine

18

Screen Resolution and Conversion Rate

Fix the website to work properly in

lower resolution

19

Landing Pages and Conversion Rate

Converted landing pages Worst converted landing pagesVs

Low Conversion Rate High Conversion Rate

English Landing PagesSinhala Landing Pages

Visitors are lazy to fill forms in Sinhala

21

Keyword Performance for “Real Estate "Campaign

Best Keywords Worst Keywords

“Luxury Apartments” Related Keywords performed

“Retirement” Related Keywords performed

Wanted to Improve the Customer Retention

24Analysis: Retain Users Vs Churned Users

26

Improve room nights per customer

Vs

Properties with low room nights per customer Properties with high room nights per customer

27

Properties with high no of Room nights per customer

had Quality Images

28

Segments

Commonalities