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ActiveStrategy, Inc. Signs the Center for InnovativeExecution (CFIE) to Distribute their BusinessPerformance Management Software in Spain

Plymouth Meeting, PA – June 8th, 2011 – ActiveStrategy, Inc., the leadingprovider of comprehensive performance management software and consulting,is pleased to announce that it has entered into an international distributionagreement with the Center for Innovative Execution (CFIE). Based in Madrid,Spain, CFIE is dedicated to promoting international management bestpractices to its business clients, focusing on improvements in the areas ofoperations, strategy, and people. Under this agreement, CFIE will be the soleprovider of ActiveStrategy Enterprise (ASE) performance managementsoftware and services in the Spanish market. ASE performance managementsoftware enables organizations to more effectively deploy such performancemanagement methodologies as Balanced Scorecards, dashboards, KeyPerformance Indicators, and aligned improvement initiatives.

Since 2007, CFIE has employed solutions that combine a variety of businessmanagement resources and methodologies, all focused on driving improvedperformance for their clients. Their goal, as summarized by Co-Founder JonLarrabeiti, is to “make available to managers and Spanish business leaders thestrategic approaches and performance management tools that enable them toanticipate and improve the decision-making process,” and the addition of ASEperformance management software to their already substantial resourceframework will greatly enhance their ability to meet this goal.

Jack Steele, CEO and Co-Founder of ActiveStrategy said “We are thrilled tohave the Center for Innovative Execution as an international distributor of ourperformance management software and services. The combination of theirexpertise and ActiveStrategy’s solutions will provide clients in this growingmarketplace the ability to more deeply enhance their performance processes.We very much look forward to working with them closely to expand our mutualinfluence and grow our businesses.”

"The partnership with ActiveStrategy is essential for us", said Carlos Espinosa,Co-Founder of CFIE. "There is a long way ahead to extend the concept andpractice of strategy execution in Spain, and having a partner like ActiveStrategywill help us to speed this exciting journey with long term results and state of theart business solutions. ActiveStrategy's solutions are going to become our coresource of added value to our clients in Spain."

Through this partnership, Spanish organizations will gain new access to aproven technology that has supported best practices in strategy andperformance management for more than a decade. By having access to ASEperformance management software, Spanish businesses will be able to morerapidly deploy such methodologies as Balanced Scorecards, operationaldashboards, performance metrics, and systematic performance improvement.

(pictured from left to right: ActiveStrategy CEO Jack Steele, CFIE Co-Founder CarlosEspinosa, CFIE Co-Founder Jon Larrabeiti, & ActiveStrategy President Jeff Bunting)

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About ActiveStrategy, Inc.Based near Philadelphia, PA, ActiveStrategy's singular focus is enablingresults through performance management and measurement. Through acombination of the world's most comprehensive performance managementsoftware, ActiveStrategy Enterprise, and leading management consultingservices, we help organizations of all sizes and in all sectors dramaticallyimprove their business performance. ActiveStrategy Enterprise web-basedsoftware is available as a SaaS (Software as a Service) application, enablingrapid implementation. It supports all major performance management,performance measurement, and performance excellence methodologiesincluding the Balanced Scorecard, Malcolm Baldrige Criteria, EFQM, SixSigma, Lean, KPI deployment, and personal goal management.

Media/Analyst Contact:Lisa Hobart,Vice President of Marketing484-690-0761info@activestrategy.com

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