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TRANSCRIPT
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Training Report
On
TO STUDY AND ANALYSIS INVESTOR
BEHAVIOUR TOWARDS STOCK MARKET WITHSPECIAL REFERENCE OF RELIANCE MONEY
By
Gurpreet Kaur
Roll no: 2109018
MBA Class of 2011
Under the Supervision of
Mr. Gurjitpal Singh
Lecturer GIM
In Partial Fulfillment of Award of Master of Business
Administration
GLOBAL INSTITUE OF MANAGEMENT
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PUNJAB TECHNICAL UNIVERSITY, JALANDHAR
FACULTY GUIDE CERTIFICATE
This is to certify that Gurpreet Kaur, a student of Global institute of management,
Amritsar , pursuing her MBA (finance) has worked under my guidance and
supervision on her Work TO STUDY AND ANALYSE THE INVESTOR
BEHAVIOR TOWARDS STOCK MARKET WITH SPECIAL REFERENCE
OF MARKET. To the best of my knowledge this is an original piece of work.
Mr. Gurjitpal singh
Lecturer in MBA
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DECLARATION
I Gurpreet Kaur student of masters of business administration from global institutes
of management, Punjab Technical University, Jalandhar hereby declare that I have
completed my dissertation on TO STUDY AND ANALYSE THE INVESTOR
BEHAVIOR TOWARDS STOCK MARKET WITH SPECIAL
REFERENCE OF RELIANCE MONEY as part of the course requirement.
I further declare that the information is true and original to the best of my
knowledge.
Gurpreet KaurMBA GIM
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ACKNOWLEDGEMENT
This dissertation has been an eye-opener for me as it opened new vista of
information to me. Words shall never be sufficient to describe my experience
while doing this dissertation. It is the product of countless hours. My thanks go out
to all those who helped, whether through their comments, feedback or suggestions.
Im deeply indebted to my revered faculty guide Mr. Gurjitpal Singh, for his
valuable guidance, constant supervision and above all her continuous
encouragement & support during the tenure of my project. Im also very thankful
to Mr. Sandeep Bhatt (center manager) Reliance Money, for providing me with
all facilities.
I would also like to thank all those people who have helped me in the successful
completion of my project by giving their precious time in filling my questionnaire
without which it would not have been possible to complete my project.
Lastly, no words could adequately convey my thanks to my family members and
friends who indirectly co-operated with me.
GURPREET KAUR
MBA 3RD SEM
GIM
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EXECUTIVE SUMMARY
The project work is pursued as a part of MBA (finance) Curriculum at Global Institute of
Management, Amritsar. It is undertaken as a traineeship at Reliance Money Ltd. The project is
done under expert supervision and guidance of Mr.Gurjitpal Singh and Mr. Sandeep Bhatt
(Center Manager, Reliance Money).
The Project is about the study and analysis of investor behavior towards stock
market with special reference of reliance money and also the efforts done to make
improvements in the customer acquisition process for better results.
At RELIANCE MONEY, initially the trainees were imparted process and product
knowledge. They were given sufficient time to know about the products and also about sales and
distribution channel. They had to work with the sales representatives of the Distributor and think
of ways of improving the sales and distribution channel and implementing them. The main aim
was to increase sales and for this different ways were tried and implemented. They wereprovided with database and had to make cold calls from the data. Company activity was also one
of the major sources for generating business. Initially they even accompanied sales
representatives to the clients place. Main objective was to know the need of the customer and
how to fulfill that in the best way.
The project dealt with various fields like:
Trading and Demat account
Mutual funds
Life insurance
General insurance
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Thus it gave trainees the opportunity to learn about all the products and with the range of
products Reliance money offered it made the task a bit easier as we could fulfill the need of the
customer in a better way.
Our task was divided in 4 phases:
1. Product knowledge: This included the theoretical knowledge about the field and
products which needed to be marketed.
2. Pitching in retail sector : This included the implementation of the knowledge
imparted to us and the test of our marketing skills. Initially we were accompanied by other sales
executive so that we can learn how to deal with the customers and understand their need. This
also enhanced our interpersonal skills and confidence level.
3. Implementation in retail sector and pitching in corporate: By the start of
this phase we were confident enough about the pitching and fulfilling the needs of the customer
in the retail sector. This also included of the ways we should pitch the corporate.
4. Implementation at corporate levels : This included the implementation of the
all the knowledge and ways learnt for the pitching and extracting business out of the corporate.
With the end of 8 weeks every phase was completed and it gave me the real experience to study
and analyze the investor behavior towards stock market.