Since 1947

INSIGHTR O S E V I L L E

May/June 2013

REIMAGINE Customer Service at Roseville 2013Chamber Membership Builds Consumer ConfidenceBranding Outside the CubicleRoseville Poised for Success AN OFFICIAL PUBLICATION OF THE

may/june

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PRESIDENT’S MESSAGEHow can Roseville 2013 work for you?

ROSEVILLE 2013The importance of customer service is still paramount in these economic times.

MEMBER NEWSLocal firm thinks “outside the cubicle” and lands major creative accounts.

CITY UPDATERoseville’s proactive vision positions it for growth.

EDUCATION UPDATE WJU boasts $17M expansion project.

RETAIL REVIEWFamily-owned store adds sweetness to Roseville.

RIBBON CUTTINGSWhich businesses celebrated their membership with the Chamber?

NEW & RENEWING MEMBERSWho joined the Chamber and which members have renewed?

WHAT’S HAPPENINGDon’t miss our next event. You may just find your next lead!

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Happy Hour, Business Showcase & Mixer and Breakfast photos courtesy of Lang Lew Photography.

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A MESSAGE FROM OUR PRESIDENT

Most would agree that exceptional customer service is essential to building a brand and consumer loyalty that can sustain your business even through the most difficult economy.

We can all recall examples of excellent customer service that caused us to return to a business and poor customer service that resulted in our vowing to never return again.

Given the importance of customer service to any successful business plan, the Roseville Chamber thought it would be valuable to learn strategies from the one business that epitomizes exceptional customer service perhaps better than any other – Disney.

This year’s Roseville 2013 will feature Doug Lipp, an internationally acclaimed expert on customer service and change management who was formally the head of training at Disney’s corporate headquarters. In his role, Doug developed the famous Disney University “Traditions” program and guided Disney through a culture change that helped it become one of the most recognizable and respected corporations in the world.

Doug’s recipe for outstanding customer service focuses on a balanced approach to service, leadership and teamwork that has not only worked for Disney but other leading organizations such as AT&T, Marriott, BMW and Proctor and Gamble. We think it just might work for your business too.

Doug’s insights are so sought after that his talks typically sell out quickly. So as your business imagines what it can be in 2013, we hope you will join us on May 31st at Roseville 2013’s “Reimagine U” and learn from Doug how the magic of exceptional customer service can benefit you.

Richard RobinsonKaiser Permanente Medical Center

2013 OfficersPresidentRichard RobinsonKaiser Permanente Medical Center

President-ElectRandy WilsonSinclair, Wilson, Baldo & Chamberlain Attorneys at Law

Secretary/TreasurerBrian IvieMercy San Juan Medical Center

Past PresidentJeff RontenD.F. Properties, Inc. & Denio’s Roseville Farmers Market & Swap Meet

Vice PresidentsCommunity Development & EducationJanette MoynierFirst Bank

Economic & Government AffairsLiisa Stark Union Pacific Railroad

Membership DevelopmentJared Thomas DCThomas Chiropractic

2013 Board of DirectorsEd BenoitTRI Commerical Real Estate

Krista BernasconiKFB Public Affairs

Pat BradySutter Roseville Medical Center

Michelle CannonKronick Moskovitz Tiedemann & Girard

Nicole KaminskiCrate&Barrel

Jeremy MastersKee & Associates

Natasha MataWells Fargo Bank

Jeremiah MillerForging Leaders

Eddie OllmannWestfield Galleria at Roseville

Dave Piches Piches Architecture

Kim SilversSilvers HR LLC

Kirk TaberTaber Creative Group

Frank TrythallGALLINA LLP

Brian WhitmoreWilliams + Paddon Architects + Planners

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The Magic of Exceptional Customer Service:Straight from the Mouse’s Mouth

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Chamber StaffChief Executive OfficerWendy Gerig

Director of AdministrationJackie Snider ControllerNancy Strand

Accounting AssistantUugii Tsenddorj

Communications SpecialistSara Seyydin

Events & Sponsorship CoordinatorKatie Delyon

Membership Services CoordinatorRichanne Roope

Marketing & Membership DevelopmentGisele Rhodes

Membership Development RepresentativesBlake PetersRobin Martin

Membership Retention RepresentativeScott Otsuka

Roseville Chamber of Commerce650 Douglas BlvdRoseville, CA 95678(916) 783-8136

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A publication of the Roseville Chamber of Commerce, the Insight newlsetter is produced bi-monthly.

GOOD NEWS FROM THE CEO

Wendy GerigRoseville Chamber of Commerce

Roseville Chamber of Commerce, serving Roseville and Granite Bay, is proud to be an accredited four-star Chamber of Commerce. The Accreditation Program was instituted by the U.S. Chamber to recognize effective organization performance. Only 10% of the Chambers throughout the nation successfully complete the accreditation process for this voluntary program and less than 1.2% achieve four-star status.

An Often Overlooked Benefit...

Take a look at how your Chamber membership is working for you…

44 When consumers know a small business is a member of the chamber of commerce, they are 44 percent more likely to think favorably of it.

63 When consumers know a small business is a member of the chamber of commerce, they are 63 percent more likely to purchase goods or services from the company in

the future.

12 If a company shows it is highly involved in its local chamber, consumers are 12 percent more likely to think its products stack up better than its competition.

70 percent of consumers say belonging to the Chamber demonstrates you use good business practices.

Every week I am amazed to see the opportunities local businesses gain by building relationships with one

another at Chamber networking events. While helping businesses make connections in the community is core to our organization, increasing consumer confidence and influencing where they spend their dollars is an often overlooked, but powerful component of Chamber membership.

A recent national study by The Shapiro Group, an Atlanta-based research firm, found that Chamber membership alone directly impacts consumer patronage.

As you network and attend events, keep in mind that your membership alone is working for you to demonstrate to consumers and other businesses that your company is a strong supporter of the local business community.

“The Roseville Chamber of Commerce has been instrumental in building my business. I’ve been able

to get more involved in my community - the Chamber keeps me informed about local events and how I can

volunteer my time or simply show up!” Amy Brashears

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Times Are A-Changin’: Customer Service Remains Key

Now more than ever businesses are pushing the envelope with innovative approaches. In this ever-

changing business climate the impact of technology is unmistakable. Has your company taken time to hone in on the one aspect that will remain central to any company no matter what the technology – exceptional customer service?

At Roseville 2013 on Friday, May 31, 2013, your company will have the opportunity to do just that - REIMAGINE U.

Roseville 2013 is the Roseville Chamber of Commerce’s marquis business and economic development event in the region. It is designed to provide business and

industry members from the region with insight from world-renown speakers, business resources and networking opportunities to take their organizations to the next level.

This year, discover The Magic of Exceptional Customer Service with Doug Lipp, former head of training at Disney University. Lipp will share his expertise on the customer service that has made Disney one of the most recognizable brands in the world. Kirk Taber, of Taber Creative Group, said Roseville 2013 has something to offer for every type of business.

“This will be a good opportunity to hear from a former Disney executive who understands how customer service can positively impact your business or community,” Taber said. “Clearly it is high-level networking, but also provides the the attendee an opportunity to reimagine his or her own approaches to business development, business retention and how customer service is integral to those.”

What You Will Learn: Doug Lipp, a local resident, is a world-renowned speaker and acclaimed expert on customer service, leadership, change management and global competitiveness. He has inspired and challenged hundreds of thousands of audiences as a keynote speaker, business consultant and author. Doug’s thought-provoking messages and high energy, entertaining style motivate audiences around the world to maximize both personal and professional success.

Recent Releases: Doug released the book Disney U on March 29, 2013. Discover why this training dynast is studied around the world. Doug’s interviews with Disney legends and visionaries that worked with Walt share this story.

Source: www.douglipp.com

Meet the Speaker: Doug Lipp, Former Head of the training team at Disney University.

“We all look for exposure for our business, not only for our goods and services but also for our

professionalism and customer service. The Roseville Chamber has been such a platform for KDandC.”

David DavisKDandC

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Designwerks Media Serves Up An Innovative Approach to Creative Design

Shaun Lupton, owner of Designwerks Media in Roseville, wants his team’s creative studio to be “as far away from corporate America

as we can; no cubicles here!”

From their sleek, modern office, complete with a green screen, Designwerks Media has launched every aspect of the creative campaigns for major brands such as Speed Golf International and The Daily Crave – Veggie Chips. For Speed Golf International they performed custom web design, custom development, created video commercials, apparel printing and embroidery and branding. Speed

Golf International was featured during a 30-minute special on CBS before the Masters Tournament.

Lupton said the ability of his company to do so many different types of creative projects well is one of their greatest strengths. Another wild card is the relatively young staff they employ.

“Our staff’s ages range from 21-38. While it may seem young to some,

many of us have been working professionally in our fields for 10 or more years and have grown with the industry and all the new technology that goes with it,” Lupton said.

The close-knit team believes that every client deserves a fresh approach and their Roseville studio enables Designwerks Media

to customize branding packages based on those needs. It is an approach that has paid off, as many of their clients have grown with them over the years.

“We call ourselves a creative studio first,” Lupton said. “There is no project alike and working in a lot of different areas of the creative field keeps us on our toes and keeps the creative juices flowing.”

To learn more about Designwerks Media, visit designwerksmedia.com.

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Stieber’s Sweetens RosevilleQ. “What makes Stieber’s a special place to get candy and treats?”A. “Stieber’s is a special place for candy and treats because we are a family-owned business with an exceptionally friendly staff and old-fashioned customer service. When you come into our store, you are greeted by lots of bright colors and televisions playing kids movies and sports. We have over 300 candy choices.” Q. “How have you reimagined the buying experience for your customers?”A. “We want to be known for our customer service, where our candy specialists will go above and beyond to make our customers feel special with our extra touches in the store and at check-out. We can customize requests for baskets and gift boxes. Our family has always wanted to open a candy store and work together. We feel very fortunate to be able to make this dream become a reality”

-As told by Susan Stieber

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CITY OF ROSEVILLE UPDATE

Ray KerridgeCity Manager

Roseville on the Cutting-Edge of Revitalization

“Forward thinking” and “proactive” are terms long associated with the City of Roseville, from city incorporation in 1909 to starting our own fire department and developing city-owned and operated electric and water utilities.

With recent vision, the City was already working to retool the organization before the sharp economic downturn. Cost-cutting, restructuring and staffing changes began in 2007 and ensured Roseville weathered the storm better than many cities in California. Today, we are sleeker and better structured to provide residents and businesses with a consistently high level of service.

We changed the way we approached revitalization by forming the Roseville Community Development Corporation before the state eliminated redevelopment agencies. Reimaging how we approach business attraction lead the formation of Advantage Roseville, a public-private partnership that is poised for success.

Staying ahead of the game has allowed Roseville to have a much greater say in the outcomes that affect all of us.

“CHANGE BEFORE YOU

HAVE TO” -Jack Welch

Heidi LeathersMarketing Director, California ExteriorsVisit www.californiaext.com to learn more, or call (916) 955-0040

Q. What do you enjoy most about being an Ambassador?

A. My personality is social. I am a home-based business, so being an Ambassador keeps me active in the community and out meeting great people. This is my third business in the Chamber and over the years I have made hundreds of thousands of dollars [from the connections]. You get to know the people who are leaving the corporate world behind to start their own businesses. I feel like I am mentoring them.

Q. What advice do you have for other members about how to maximize their memberships?

A. I always tell people don’t [attend Chamber events] for just six months or a year and give up because sometimes it take a year or longer to make your money. You can’t just meet somebody once. Stay committed and eventually it pays off.

Q. What sets your company apart?

A. We have 25 years of experience in concrete and we have a C8 Concrete License. We have reasonable rates with five-star work.

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WJU Boasts $17M ExpansionWilliam Jessup University is the only WASC-

accredited private four-year Christian Liberal Arts residential university to have its main campus located in the greater Sacramento, CA region.

Founded in 1939, the 74-year-old institution of higher education is situated on 128 acres in Rocklin, CA. It has experienced significant growth over the past five years and substantially increased the number of degrees offered both through its traditional undergraduate program and its School of Professional Studies (SPS) geared toward working professionals.

In August, 2012, the growing university unveiled its most recent $17 million expansion project including 54,000 square feet of full-feature dining facilities (that comprise indoor and outdoor seating) an intercollegiate gymnasium, classrooms, and music practice rooms.

Curriculum is based on the integration of faith and learning which encourages students to examine and develop their values and beliefs. Classes are taught by distinguished faculty that continuously encourage and support students in establishing and attaining their academic and career goals.

For more information, please visit www.jessup.edu or call (916) 577-2222.

Q & A with an AmbassadorE

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220 Riverside AveRoseville, CA 95678

Ph: 916.783.8317Fax: 916.783.8950www.pbaker.com

phone 916.783.8317 web pbaker.com

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1Apple House CleaningP O Box 865Roseville, CA 95678(916) 787-9999

2Acupuncture Medical Center151 N Sunrise, Ste. 1009Roseville, CA 95661(916) 742-4001

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Subway Sandwich Shop709 Cirby Way, Ste. 140Roseville, CA 95678(916) 780-9494

CPR of Roseville1850 Douglas Blvd., Ste. 402Roseville, CA 95661(916) 772-2772

7Augustine Ideas1075 Creekside Ridge Dr., Ste. 110Roseville, CA 95678(916) 774-9600

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6Integrity Financial Group5726 Lonetree BlvdRocklin, CA 95765(916) 783-2433

Medifast Weight Control Center1677 Eureka Rd., Ste. 100Roseville, CA 95661(916) 791-2444

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SureWest Communications200 Vernon St.Roseville, CA 95678(916) 786-10458

Sammy’s Rockin’ Island Bar and Grill238A Vernon St.Roseville, CA 95678(916) 773-7625

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A Voice for SeniorsAmador/Placer/Calaveras Workers’ Comp Fraud UnitAnderson Tow ServiceAspire Leadership DevelopmentA-United ConstructionBeautiful Smiles DentistryBendel Protective Services, Inc.Boys & Girls Club of Placer CountyBravo MotorsBright Now Dental - Pleasant GroveBright Now Dental - SunriseBullseye CapitalCasque WinesCB Music StudiosCompliancy LLCDamsel in Defense Independent Damsel Pro Lisa StriplingDuran Law OfficeFarmers Insurance - Craig HerreraFraternal Order of the Eagles #1582 - RosevilleFriends of the Roseville Public Library

Ginger’s RestaurantGRID AlternativesHolistic Light HouseJubilee Senior LivingJudy’s Blossom Shop/Fleurs du JourLaserCrazeLincoln Brand Feeds, Inc.El Dorado Hills/Folsom/Granite Bay “Living Magazine”MarketOne BuildersMiramonte Development, Inc.Mobley Pest ServicesOakmont of RosevilleOMG! YogurtOutside InPeg’s Glorified Ham N EggsPerio SpecialistPrime LendingPyro Spectaculars North, Inc.RC Henning Marketing & Advertising Agency, Inc.RCH GroupRealty Qwest

Residential BrokerageRock Hill WineryRolling Greens of Granite BayRoseville Internal MedicineSecuritas Security Services USASenior Care LinksmithcinematicSR Moving and Storage Inc.State Farm Insurance - Stephanie BaderStewart Title of PlacerThe Studio SalonSurf or Turf TravelT3 Systems, Inc.Taco Bell - Foothills Blvd.Tami Teel Designs, Inc.Tasty FusionThe Professional VoiceThe Promo AgencyTSM Insurance & Financial ServicesUnited Building MaintenanceUnited Law CenterUnited RentalsVulcan Materials Company

YEAR PLUSAdvanced Development ConceptsAdventure Limousine ServiceAll The Way FitAlpine Mortgage PlanningBill McAnally Racing NAPA AutoCare CenterBNI - Roseville Success LinkCalifornia Exteriors Inc. - Custom Concrete & ExteriorsCentury 21 Select Group Real EstateCostco WholesaleDairy Council of CaliforniaDataSafeDelyon Wealth ManagementDental HavenFirst United Methodist Church, RosevilleGerald Jankowski EnterprisesGM Repair Center of RosevilleGranite Bay LimousineGreen Valley HospiceIt’s A GrindJimboy’s TacosKenworthy Court ReportingKocal Management GroupKristen Spears, Placer County AssessorLewis TechnologiesMacKay & Somps Civil Engineers, Inc.Merus LawNancy Meier - SunCal Real Estate GroupPerennial Pension & WealthPinnacle Telecommunications, Inc.Placer Breast Cancer EndowmentPlacer Food BankProProse LLCQuick Quack Car WashRisk StrategiesRocklin Family Dental GroupRoseville Alumni Chapter of Kappa Alpha PsiRoseville Crime StoppersRoseville NumismaticsRoseville Police Activities LeagueRoseville Theater Arts AcademySei Bella BoutiqueSierra Forever Families - Placer Kids

Sing Inc.SmashburgerSonitrol of SacramentoSummit SecuritySyntrolTake Shape For Life - Kellie FrielTappan SolutionsTeichert Ready-MixThe Burton Law FirmTRI Commercial - Gordon StevensonUnger Construction Co.Upstream AdministrationUS CryotherapyWilliam’s Window WashingWise Villa WineryZen SpaZoom Imaging Solutions

YEARS PLUSAlterations ExpressAmerica’s Party RentalBayside West Community ChurchBBVA CompassBJ’s Restaurant & BreweryBrighton Schools-FolsomBrighton Schools-Granite BayBrookfield ResidentialCalifornia Capital Aquatics (CCA)Capital LandscapeCapital Public RadioChild Advocates of Placer CountyCoastal Partners, LLCCrate&BarrelExecutive Care Landscape Management, Inc.Foothills Optometry CenterFull Circle Treatment CenterGFBB Benefits & Insurance Services, Inc.HGA Architects and EngineersHunt & JeppsonKaren T. Peak CPALilliput Children’s ServicesMagma CreativeMike Martin PhotographyMoney Mailer - Sacramento / RosevilleMV Transportation

One Hour Heating & Air ConditioningOrchid SuitesRE/MAX Professionals - Jay FriedmanRoseville-Rocklin ElectricRudolph and Sletten, Inc.Smile Business Products, Inc.Smile White DentalSouth Placer Employer Advisory CouncilStyle Media GroupThe Biletnikoff FoundationThe UPS StoreTogo’s - Douglas Blvd.Togo’s Baskin Robbins - Sierra CollegeU C Davis Graduate School of ManagementUnited Way California Capital Region

YEARS PLUSA+ Personalized Dental Care of Roseville & LincolnAdventure Christian ChurchAl Johnson Consulting, LLCAmerican Medical Response of Placer CountyATC Telecommunications ServicesAtlantic St. Veterinary Hospital & Pet Emergency Cntr.Barbieri CommercialBouchard Communications Group, Inc.Boy Scouts of America, Golden Empire CouncilBuca di BeppoC & C InteriorscapesCandace Saari, C.P.A.Chapman Monument Co., Inc.Charles Schwab & Co., Inc.Classic Impressions Awards Etc.Cornish & Carey CommercialFairfield Inn By MarriottGenesis Wealth GroupGurnee & Daniels LLPHeald CollegeHefner, Stark & Marois, LLPIl FornaioLund Associates, Inc.Mission Carpet Care

Mourier Land Investment CorporationNew York Life InsuranceNorth Valley BankParamount Equity MortgagePinnacle at GalleriaPlacer Care Coalition, Inc.Placer County Association of RealtorsPrincipal Financial GroupRoseville Fire Fighters AssociationRoseville Health & Wellness CenterRoseville Meat CompanyRoseville Vision Center - Dr. Paul PerronScott Yuill Insurance and Financial Services/State FarmSir Speedy PrintingState Farm Insurance - Pat Hagans, AgentThe Evergreen CompanyThreads N ThingsTriad Plus Fabric For The HomeU.S. Corporation Services, Inc.WAL*MART #3587Westfield Galleria at Roseville

YEARS PLUSAmerican River BankAvalon Printing & GraphicsBlossoms & BalloonsCarmelita’s RestaurantCelebrity TravelDwyer & Dow Dental CorporationHaney Accountants, Inc./CEO, Inc.Harris & Bruno InternationalJohn Rogers Burk, A Law CorporationNorthern California Power AgencyPASCO scientificPlacer County Water AgencyRoseville Jt. Union High School Dist.Roseville Masonic Hall Board AssociationU. C. Davis Medical GroupUnion Bank - Douglas Blvd.

YEARS PLUSBlue Line Arts

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May Events

THURSDAYSEO TRAINING10:00 am - 11:00 am

THURSDAYHAPPY HOUR hosted by IGNITE5:00 pm - 6:30 pm2H at Bunz & Company, 311 Judah St.

FRIDAYECONOMIC & GOVERNMENT AFFAIRS7:30 am - 9:00 amHyatt Place, 220 Conference Center Dr.

WEDNESDAYCITY CORE COMMITTEE8:00 am - 9:00 am

THURSDAYROSEVILLE 2013 COMMITTEE3:30 pm - 4:30 pm

TUESDAYBECOME COMMITTEE7:30 am - 8:30 am

WEDNESDAYIGNITE YOUNG PROFESSIONALS8:00 am - 9:00 am

THURSDAYLEADERSHIP ROSEVILLE7:30 am - 2:00 pm

FRIDAYCHAMBER LUNCHEON11:00 am - 1:00 pmMaidu Community Center, 1550 Maidu Dr.Topic: Stop Selling Me! Let’s Talk MarketingSpeaker: Robb Crippen, Comcast SpotlightSponsored by: Service KingsCatered by: Buca di Beppo

MONDAYHAPPY HOUR5:00 pm - 6:30 pmChili’s, 10585 Fairway Dr.

TUESDAYBOARD OF DIRECTORS MEETING7:30 am - 9:00 am

WEDNESDAYCHAMBER ORIENTATION - MAXIMIZING YOUR MEMBERSHIP8:30 am - 10:00 am

THURSDAYNETWORKING BREAKFAST7:00 am - 9:00 amSierra View Country Club, 105 Alta Vista Ave.Sponsor: Comcast Spotlight

THURSDAYROSEVILLE 2013 COMMITTEE3:30 pm - 4:30 pm

TUESDAYSEMINARS FOR SUCCESS11:30 am - 1:00 pmFREE with Membership$25 non-membersSpeaker: Mitzi Robinson, Swiss Avenue PartnersTopic: Learning Modalities (Know, Feel, Think)

FRIDAYROSEVILLE 201311:00 am - 5:00 pmCokeva, 9000 Foothills Blvd

June EventsTHURSDAYSEO TRAINING10:00 am - 11:00 am

THURSDAYHAPPY HOUR hosted by IGNITE5:00 pm - 6:30 pmDave & Buster’s, 1174 Roseville Pkwy.

FRIDAYECONOMIC & GOVERNMENT AFFAIRS7:30 am - 9:00 amHyatt Place, 220 Conference Center Dr.

TUESDAYBECOME COMMITTEE7:30 am - 8:30 am

WEDNESDAYCITY CORE COMMITTEE8:00 am - 9:00 am

MONDAYHAPPY HOUR5:00 pm - 6:30 pmRoseville Electric & Environmental Utilities, 1501 Pleasant Grove Blvd

TUESDAYBOARD OF DIRECTORS MEETING7:30 am - 9:00 am

WEDNESDAYIGNITE YOUNG PROFESSIONALS8:00 am - 9:00 am

THURSDAYLEADERSHIP ROSEVILLE GRADUATION6:00 pm - 9:00 pmSierra View Country Club105 Alta Vista Ave

FRIDAYCHAMBER LUNCHEON11:00 am - 1:00 pmMaidu Community Center, 1550 Maidu Dr.Topic: Leverage Your Leadership Style...and Maximize Results!Speaker: Dr. John Jackson, William Jessup UniversitySponsored by: First Northern BankCatered by: Randy Peters Catering & Event Planning

TUESDAYSEMINARS FOR SUCCESS11:30 am - 1:00 pmFREE with Membership$25 non-membersSpeaker: T.J. Wolfe, Mass Mutual Financial GroupTopic: Women and Finances: Pearls of Wisdom

WEDNESDAYCHAMBER ORIENTATION - MAXIMIZING YOUR MEMBERSHIP8:30 am - 10:00 am

WEDNESDAYBUSINESS SHOWCASE & MIXER5:30 pm - 7:30 pmJohn L. Sullivan Chevrolet350 Automall Dr.

THURSDAYNETWORKING BREAKFAST7:00 am - 9:00 amSierra View Country Club, 105 Alta Vista Ave.Sponsor: Zoom Newspaper

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how to registervisit rosevillechamber.comclick on the Events Calendarcall 916.783.8136

Event/meeting to be held at the Roseville Chamber of Commerce Office, 650 Douglas Blvd,

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RETURN SERVICE REQUESTED

President’s Circle 2013 Members

PLATINUM LEVEL ($15,000) GOLD LEVEL ($10,000)

SILVER LEVEL ($5 ,000) BRONZE LEVEL ($2 ,500)

SIGNATURE LEVEL ($20,000)

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