FestivezoneCase study

At the very first date of viralcurry’s execution – July 1,2013

Our aim was to build a community of festival and celebration lovers, hence fulfilling the objective of selling crackers online in Bangalore, Chennai and Salem.

Aim

Hence we decided to come up with a “CTC” strategy

First stepCalling the target audience

Attractive and nostalgic photos

We observed the interaction which was low

Hence we decided to come up with a

campaign!

Festivezoned moment of the day

We asked the audience to share their ‘celebration’

photographs with us!

T – Talking to your audience

And to drive them, 1. we decided to re-award the best ones.2. Featured their entries to encourage them with a sense of recognition and value.

Entries started pouring in and hence the interaction :)

As planned we started featuring them

Interaction started pouring in

More and more people started

participating

C – converting the audience into customers

Insights

Insights

Talking about this

Traffic

TWITTER VIRAL CAMPAIGN

2 hash tags #Festivezone and #BuyFireCrackersOnline in India trends on twitter

Result in terms of sales queries and traffic.

Result in terms of sales queries and traffic.

Result in terms of sales queries and traffic.

Result in terms of sales queries and traffic.

Thank you