why is my web business failing?

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Why is my web business failing? Your Actionable How-to Guide for online success Nik Pasic

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The actionable how-to-guide for online business success.

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Page 1: Why is my web business failing?

Why is my web business failing? Your Actionable How-to Guide for online success

Nik Pasic

Page 2: Why is my web business failing?

BUSINESS SUCCESS

SEO, SEM, CRO and similar elements fall within the scope of this talk but the primary focus is on areas you need to focus on for

 

Page 3: Why is my web business failing?

So why is my web business failing?

Page 4: Why is my web business failing?

overcomplicate

Because you

instead of

Prioritise

Page 5: Why is my web business failing?

SIMPLIFY

The key is to

Page 6: Why is my web business failing?
Page 7: Why is my web business failing?

“If you can’t explain it to a six year old, you don’t understand it yourself.”   - Albert Einstein

Page 8: Why is my web business failing?

“Life is really simple, but we insist on making it complicated.”   - Confucius

Page 9: Why is my web business failing?

“Simplicity is the ultimate sophistication.”  

- Leonardo da Vinci Later used by and falsely attributed to Apple

Page 10: Why is my web business failing?

“The secret to a successful business, product or website isn’t in adding countless features, but rather in eliminating all that is unnecessary and still ending up with a functional user experience.”  

- Me

Page 11: Why is my web business failing?

this is what

looks like

SIMPLE

Page 12: Why is my web business failing?

NOPE  

Page 13: Why is my web business failing?

NOPE  circa 2000

Page 14: Why is my web business failing?

again

SIMPLE

Page 15: Why is my web business failing?

simplicity helps with the

Attention ratio

Page 16: Why is my web business failing?

attention ratio of

56:1

Page 17: Why is my web business failing?

attention ratio of

1:1

Page 18: Why is my web business failing?

Thanks OLI  

Page 19: Why is my web business failing?

CHASE attention ratio helps you

 

what you actually need  

Page 20: Why is my web business failing?

conversions

You need to be chasing  

Page 21: Why is my web business failing?

SALES

You need to be chasing  

Page 22: Why is my web business failing?

REVENUE

You need to be chasing  

Page 23: Why is my web business failing?

You need to be chasing  

Page 24: Why is my web business failing?
Page 25: Why is my web business failing?

IMPRESSIONS

be WARY OF chasing  

Page 26: Why is my web business failing?

LIKES

be WARY OF chasing  

Page 27: Why is my web business failing?

followers

be WARY OF chasing  

Page 28: Why is my web business failing?

backlinks

be WARY OF chasing  

Page 29: Why is my web business failing?

Seo ranking

be WARY OF chasing  

Page 30: Why is my web business failing?

click through rates

be WARY OF chasing  

Page 31: Why is my web business failing?

Cost per click

be WARY OF chasing  

Page 32: Why is my web business failing?

Even website traffic

be WARY OF chasing  

Page 33: Why is my web business failing?

Stepping stones these are

Page 34: Why is my web business failing?
Page 35: Why is my web business failing?

you still do it

Yet

Page 36: Why is my web business failing?
Page 37: Why is my web business failing?

Sign up to Elegant themes edm

Pro tip

and wait for their lifetime discount

Page 38: Why is my web business failing?

Yahoo & MSN > Google & BING

think back on

Page 39: Why is my web business failing?

MySpace > Facebook & twitter

think back on

The original simple version

Page 40: Why is my web business failing?

1995 > 1999 > 2004 > 2009 > 2014

think back on

Page 41: Why is my web business failing?

previously considered king of gamification

Page 42: Why is my web business failing?

Swarm will flop

calling it now

and will take foursquare down with it

Page 43: Why is my web business failing?

Site speed bonus

we subconsciously became used to instant

just try using dial-up again

Page 44: Why is my web business failing?

So how does all this help me?

Page 45: Why is my web business failing?

Prioritise

Page 46: Why is my web business failing?
Page 47: Why is my web business failing?

Some difficult truths to face

Page 48: Why is my web business failing?

You are too emotionally invested and your emotions are overriding your common sense

#1

Page 49: Why is my web business failing?

When dealing with Money Strategy People

In a business scope

Page 50: Why is my web business failing?

Distance yourself

Emotionally

logically

and think

Page 51: Why is my web business failing?

Trust your

instincts

data

But use hard

To back decisions

Page 52: Why is my web business failing?

Then decide what gets done next

Page 53: Why is my web business failing?

#2 You don’t understand your audience

As well a you think that you do

Page 54: Why is my web business failing?

How much would you pay

Page 55: Why is my web business failing?

For a lawyer?

Page 56: Why is my web business failing?

For IT support?

Page 57: Why is my web business failing?

For a plumber?

Page 58: Why is my web business failing?

For your own product?

Page 59: Why is my web business failing?

What if you had no idea what it did?

Page 60: Why is my web business failing?

On your existing budget?

Page 61: Why is my web business failing?

#3 Your expectations are unrealistic

And your competitors are doing it better

Page 62: Why is my web business failing?

“You are not as good as they say, nor are you as bad as they say.”   - I cannot actually remember

Page 63: Why is my web business failing?

Is your latest product really that good?

Page 64: Why is my web business failing?

Is your competitor’s really that bad?

Page 65: Why is my web business failing?

MYER once called David Jones a ship. sinking

Page 66: Why is my web business failing?

The Iconic has been sinking them both

Page 67: Why is my web business failing?

#4 Be wary of trends and gimmicks

Page 68: Why is my web business failing?

Sliding banners = conversion killers

Page 69: Why is my web business failing?

Viral content underperforms long term

Page 70: Why is my web business failing?

Latest $10 billion craze

Page 71: Why is my web business failing?

#5 You bend over backwards for clients even when they are

Not right Because “it’s always been done that way”

Page 72: Why is my web business failing?

disagree with them to help them

Doing the best by a client means that sometimes you have to

Page 73: Why is my web business failing?

“Avoid discussing keyword rankings with clients”

- Peter Mead

Page 74: Why is my web business failing?

Focus on roi instead

Educating your client is your responsibility

you are the

Expert

Page 75: Why is my web business failing?

Stop reporting on keywords / rankings

Sometimes this means you need to

Page 76: Why is my web business failing?

Speaking of reports…

Time sink which mostly satisfies curiosity

Monthly is good, quarterly is better, weekly is wasteful

Page 77: Why is my web business failing?

What do I do now?

Page 78: Why is my web business failing?

Define your business goals

#1

Page 79: Why is my web business failing?

Define how your site and online presence Help you achieve these goals

#2

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Define What is necessary in achieving those goals

#3

So that you can trim everything which is unnecessary

Page 81: Why is my web business failing?

#4 Define your ideal audience

Page 82: Why is my web business failing?

#5 never stop testing

Page 83: Why is my web business failing?

If your target market and location are unique

no one can to tell you what works BEST for your audience

you need to test what works yourself

Page 84: Why is my web business failing?

If your TARGET MARKET IS IN A CROWDED SPACE

YOU WILL STRUGGLE TO COMPETE against the bigger brands

you need to test what works yourself

Page 85: Why is my web business failing?

you need to test what works yourself

EITHER WAY

Page 86: Why is my web business failing?

The moment you set and forget

So will your audience

Page 87: Why is my web business failing?

#6 Never stop learning

Page 88: Why is my web business failing?

Things to keep an eye out on

Page 89: Why is my web business failing?

A number of marketing fields have been on my personal radar for the past few years. I have been an advocate for each, saying that everyone in marketing needs to adopt them all and focus the majority of their time and budget within these fields if they wish to pursue true ROI.  

Page 90: Why is my web business failing?

Responsive web design Already mainstream

Page 91: Why is my web business failing?

Conversion rate optimization Already mainstream

Page 92: Why is my web business failing?

Segmented remarketing Mainstream in 2015

Page 93: Why is my web business failing?

Algorithmic attribution models Mainstream in 2-3 years

Page 94: Why is my web business failing?

neuromarketing Very niche and mostly neglected

Page 95: Why is my web business failing?

gamification Very niche and more ignored than neglected

Page 96: Why is my web business failing?

More to come in November SEO Meet up

Page 97: Why is my web business failing?

Thanks for listening

Just Google me! Want to keep in touch?

Nik Pasic