February: Introduction of the NADRA Mastermind Meeting How to increases referrals

March: Home show Article In PDB

April:Sherwin-Williams Certified Contractor Program Halos presented new letter  

May:

how we worked with Trex on our marketing campaign.June:

Research 101 - Halos presented HelloHG.com July:

Yellow page presentation & Just Installed Presentation/Review August:

NADRA Web Wally presentation& Workshop September

: Website discussions & LogoOctober:

Post sale Survey work shopNovember

Voice Brochure Work shopDecember

Dan sale pitch, Local search January

Bobby Sale pitch, spa presentation, Halos snazzy mail

Members of the mastermind marketing group

Scott Smith Contractor

Ed Repak

Bobby Parks Contractor

J Strup

Sean Parr

Dan Troxel Contractor

Kim Katwijk Contractor

Matt Gard Contractor

Shawn King Contractor

Rick Ashcraft, Contractor

Mike Seden Contractor

MayWhat is entailed in the campaign?

Targets:contractors and lumber yards, builders and architects

direct mailers to targeted communities Campaign for Contractors and Lumber Yards

Package includes the following:Multi-media CD, Full-size contractor brochure

Tri-fold customer pamphlets (bundles for distribution) Printout of Flash presentation contained on CD Printout of order form, Personalized cover letter,

The CD contains, A price list, Presentation, Wind test video clip Order form, Flash presentation

ResultsMarket response is phenomenal - 75% of all work now in Trex fence

Brand recognition from decking was importantMarket penetration for product awareness has been successful

Direct consumers – billboard campaigns were successfulHome shows have been our most successful method

for targeted communities and time periods thus far.Where we go next

Pushing to increase distribution market share

June meeting

July meeting

Build a Yellow Pages adthat will

work!HECK NO,an AD that

will blow the socks off the competition.

By Kim Katwijk

July meeting

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Notes from our meeting: 10-25-07 Post sale surveyIntroduction:During the sales process, pre-wire the customer that we will be contacting again in the future.Introduce the survey as an opportunity for customer to share thoughts to help improve our business.Let them know the focus is on us and how we can better compete for future business, not why the customer made the decision to go with another vendor.Let them know up front that we are sensitive to their time - this is a short survey.Questions:(If we do not know the outcome of the sale):

 Have you made a decision for your installation project or have you put off the purchase? (If no contract exists yet with another vendor): Are you still considering our company?(If no sale at this time): May we call you back in xx period? May I set up a specific time to reach out to you?

If they have already selected another vendor) What motivated you to make your decision?

Quality: Did you have concerns about the reputation of our company or quality of our work?Timing: Were we not able to get to your project quick enough?Warranty: Did the contractor you chose offer you a better warranty than we did?Product: Did the contractor you chose have a product that was more appealing to you? If so, what was it? What impressed you the most?Design: Did your contractor come up with a better design?Initial sales pitch (presentation/professionalism): Were you comfortable with us at the initial meeting? Were we responsive, on-time, etc.?Price: Were we unable to meet your budget? Was your decision based primarily on your budget?

Did you see your selected contractor’s work before you contracted with them?What suggestions do you have for us to compete more effectively?As a part of our post-sale process, we like to look at the design and workmanship of a final product to get ideas where we can improve. May I come by to look at the project?

Nov meeting Voice Brochure – Suggested Topics Consumer Tips, How to Select a Deck Contractor, Contractor should be,

Knowledgeable (code, best building practices, permit requirements)Convey a feeling of trust, Belong to a trade association such as NADRA

Length of time in business ,BBB member?High-pressure sales techniques should be a warning signWatch for detail in presentation of proposal in order to compare to other bids

Plan time for design and schedule of buildGetting yourself on a contractor’s build schedule in the off-season

Perform reference check (including asking to see recent jobs)Suggest consumer ask to see last three jobs completed

Be sure contractor is licensed where required(state, county and/or city licenses may be required)

Be sure permit is obtained if requiredBe sure contractor is insured

Ask for Certificate of Insurance (both liability and workers’ compensation)Contract including job description and design

Avoid doing business on a handshakeBe sure agreement including payment schedule is in accordance with local practices

Start date or windowMethod of Payment

Avoid cash paymentObtain lien waivers prior to final payment

Glossary of Deck TermsMaterials

Composites and other alternative materials for deckingWarranty

Verify your contractor’s warranty and exclusionsMaintenance Programs

What costs and services included, Treatments, Cleaning