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You’ll see Phoenix differently. In February, explore an Open Data Map each day. Phoenix.gov/OpenData February 2016: Open Data Promotional Campaign

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Page 1: February 2016: Open Data Promotional Campaign...Campaign Elements • Phoenix.gov • Social Media • News Release • Promotional video • Pitching local media stories Facebook

MAPSLATER

Open Data CanOpen Your Eyes

Open DataOpen Ideas

SEE PHX in a new way with OPEN DATA

You’ll see Phoenix differently.In February, explore an Open Data Map each day.

Phoenix.gov/OpenData

Visualize PHX in FEB. with an Open Data Map each day

February 2016:Open Data PromotionalCampaign

Page 2: February 2016: Open Data Promotional Campaign...Campaign Elements • Phoenix.gov • Social Media • News Release • Promotional video • Pitching local media stories Facebook

Phoenix.gov/OpenDataHome Page

• Updated Mapping Portal Tool

• Other Datasets• Related Links

Page 3: February 2016: Open Data Promotional Campaign...Campaign Elements • Phoenix.gov • Social Media • News Release • Promotional video • Pitching local media stories Facebook

Day 24 Parking Meter Map

Page 4: February 2016: Open Data Promotional Campaign...Campaign Elements • Phoenix.gov • Social Media • News Release • Promotional video • Pitching local media stories Facebook

Day 05 Post: Points of Pride2,711 People Reached (Organic)38 Likes • 106 Post Clicks

Page 5: February 2016: Open Data Promotional Campaign...Campaign Elements • Phoenix.gov • Social Media • News Release • Promotional video • Pitching local media stories Facebook

After 10 Days3,149 Facebook Reach8,620 Twitter Impressions

1. Dog Parks (recreation, parks)2. Police Precincts (public safety)3. Bikeways (streets, transportation)4. Council Districts & Members (political)5. Points of Pride (recreation, parks)6. Career Centers (economic)7. Head Start Centers (education)8. Senior Centers (parks, facilities)9. Swimming Pools (parks, recreation)10. Light Rail Stops (transportation)11. Recreation Centers (parks, recreation)12. Library Locations (education, facility)13. Fire Stations (public safety)14. Historic Properties (historic)15. Golf Courses (recreation)16. Proposed Zoning (planning)17. Park and Ride (transportation)18. General Plan (planning)19. Desert Parks (parks, recreation)20. Village (planning)21. Infill Development (planning)22. Park Trails (parks, recreation)23. Traffic Volumes (transportation)24. Parking Meters (transportation)25. Transfer Stations (public works, facility)26. AZ Legislative Districts 27. City Owned Property (planning)28. Parks (parks, recreation)

Daily CategoriesFEB 01 - 28, 2016

Page 6: February 2016: Open Data Promotional Campaign...Campaign Elements • Phoenix.gov • Social Media • News Release • Promotional video • Pitching local media stories Facebook

Campaign Elements

• Phoenix.gov • Social Media• News Release • Promotional video• Pitching local media stories

Facebook Header

Page 7: February 2016: Open Data Promotional Campaign...Campaign Elements • Phoenix.gov • Social Media • News Release • Promotional video • Pitching local media stories Facebook

Promotional Video

Page 8: February 2016: Open Data Promotional Campaign...Campaign Elements • Phoenix.gov • Social Media • News Release • Promotional video • Pitching local media stories Facebook

Open Data PromotionVersion 3PHX Communications OfficeJanuary 22, 2016ID027 Page 7

28 Maps Later Map Order & URLs, FEB 01 - 29, 2016

1. Recreation - Dog Parks http://maps.phoenix.opendata.arcgis.com/datasets/a8cbcfb2820d437c927a51beb0797849_0

2. Facility - Police Precincts http://maps.phoenix.opendata.arcgis.com/datasets/e3801628c1f44799afbcf47ed4527b6d_0

3. Recreation - Bikeways http://maps.phoenix.opendata.arcgis.com/datasets/2e963904d6884264944c418783f2ff45_0

4. Politcal -Council Districts & Members http://maps.phoenix.opendata.arcgis.com/datasets/8b2fdcd4a88b491ebb9cb51b9a59ba17_0

5. Recreation - Points of Pride http://maps.phoenix.opendata.arcgis.com/datasets/8a8e70bbc50542889c90e0a277db3828_0

6. Economic - Career Centers http://maps.phoenix.opendata.arcgis.com/datasets/0dbd8c342c694710a2273b812425b811_0

7. Education - Head Start Centers http://maps.phoenix.opendata.arcgis.com/datasets/498cafb0cb78460ea699a2b3ce17e1b6_0

8. Facility - Senior Centers http://maps.phoenix.opendata.arcgis.com/datasets/79bd2798d2d941a69881c437aa0c4d4e_0

9. Recreation - Swimming Pools http://maps.phoenix.opendata.arcgis.com/datasets/c51f281b68724a90b32fbd1351d50173_0

10. Transportation - Light Rail Stops http://maps.phoenix.opendata.arcgis.com/datasets/1be070748392444f81f937117f76a8ed_0

11. Facility - Recreation Centers http://maps.phoenix.opendata.arcgis.com/datasets/063c96c8a64b451286b92b85e034b385_0

12. Facility - Library Locations http://maps.phoenix.opendata.arcgis.com/datasets/4a257590ccde49768d300a265ea3f9fb_0

13. Facility - Fire Stations http://maps.phoenix.opendata.arcgis.com/datasets/0482396cddf247eab423461f83f54007_0

14. Historic Historic Properties http://maps.phoenix.opendata.arcgis.com/datasets/2adf95d89fe94b1db1756febaacfc337_0

15. Recreation - Golf Courses http://maps.phoenix.opendata.arcgis.com/datasets/5f6339c31d8940a995efac5ca28c4293_0

16. Planning - Proposed Zoning http://maps.phoenix.opendata.arcgis.com/datasets/5d1332c94c784d8eb881ccd44348c8b2_0

17. Transportation - Park and Ride http://maps.phoenix.opendata.arcgis.com/datasets/562d4898156b41e2ab17b02ff637feeb_0

18. Planning - General Plan http://maps.phoenix.opendata.arcgis.com/datasets/56d470a8b3544fcdac296f116f861337_0

19. Recreation - Desert Parks http://maps.phoenix.opendata.arcgis.com/datasets/90462d00fdfb4d2e9e2a8feccb7947b3_0

20. Planning - Village http://maps.phoenix.opendata.arcgis.com/datasets/6a7741456797420bbbf0de8efdd547ef_0

21. Planning - Infill Development http://maps.phoenix.opendata.arcgis.com/datasets/e040fea596e64db5ac6ab71ce3286862_0

22. Recreation - Park Trails http://maps.phoenix.opendata.arcgis.com/datasets/8f77d782083d4f0b9238edf792cd5279_0

23. Transportation - Traffic Volumes http://maps.phoenix.opendata.arcgis.com/datasets/543e79d74e2a46ada2d2fd6832b8d5c3_0

24. Transportation - Parking Meters http://maps.phoenix.opendata.arcgis.com/datasets/1019d14259964dc08f9bea11fa179261_0

25. Facilty- Transfer Stations http://maps.phoenix.opendata.arcgis.com/datasets/594818f4f6f44661985adad8281a02b4_0

26. State of AZ - AZ Legislative Districts http://maps.phoenix.opendata.arcgis.com/datasets/0941e515421f4928b5ec52ed9a7e088e_0

27. Planning - City Owned Property http://maps.phoenix.opendata.arcgis.com/datasets/ba7ea8620a6a4c7385cea94e0e20c7c2_0

28. Recreation - Parks http://maps.phoenix.opendata.arcgis.com/datasets/0612b2987d664eb594ccc458a7ca9d4a_0

29. Zombie map [Leap Day post - tongue in cheek]

plus, the missing maps Gina is working on transfering: also following eduation page has additional types of maps including zip code, hgih school districts and elementary districtshttps://www.phoenix.gov/education/schools

MAPSLATER

Open Data CanOpen Your Eyes

Open DataOpen Ideas

SEE PHX in a new way with OPEN DATA

You’ll see Phoenix differently.In February, explore an Open Data Map each day.

Phoenix.gov/OpenData

Visualize PHX in FEB. with an Open Data Map each day

Page 9: February 2016: Open Data Promotional Campaign...Campaign Elements • Phoenix.gov • Social Media • News Release • Promotional video • Pitching local media stories Facebook

Open Data PromotionVersion 3PHX Communications OfficeJanuary 22, 2016ID027 Page 8

TWEET 01: #OpenData facilitates transparency! #28MapsLater : Day 01 see a map of Phoenix Dog Parks http://maps.phoenix.opendata.arcgis.com/datasets/a8cbcfb2820d437c927a51beb0797849_0

FACEBOOK 01: Check out our Day 01 map that shows all city of Phoenix dog parks! http://maps.phoenix.opendata.arcgis.com/datasets/a8cbcfb2820d437c927a51beb0797849_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 02: Open Data Day 2 #28MapsLater see city of Phoenix Police Precincts http://maps.phoenix.opendata.arcgis.com/datasets/e3801628c1f44799afbcf47ed4527b6d_0 #police #protectandserve

FACEBOOK 02: Day 02 map shows city of Phoenix Police Precincts!http://maps.phoenix.opendata.arcgis.com/datasets/e3801628c1f44799afbcf47ed4527b6d_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 03: Bike to your heart’s content using Phoenix Bikeways, our Day 03 Map. #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/2e963904d6884264944c418783f2ff45_0

FACEBOOK 03: Bike to your heart’s content with city of Phoenix Bikeways, our Day 03 map.http://maps.phoenix.opendata.arcgis.com/datasets/2e963904d6884264944c418783f2ff45_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

FEB 1

FEB 2

FEB 3

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Open Data PromotionVersion 3PHX Communications OfficeJanuary 22, 2016ID027 Page 9

FEB 4

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TWEET 04: #28MapsLater Day 04 Map Which City of Phoenix City Council District do you live in? http://maps.phoenix.opendata.arcgis.com/datasets/8b2fdcd4a88b491ebb9cb51b9a59ba17_0

FACEBOOK 04: Be informed and discover which City of Phoenix City Council District you live in with our Day 04 Map!http://maps.phoenix.opendata.arcgis.com/datasets/8b2fdcd4a88b491ebb9cb51b9a59ba17_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 05: Day 05 Map features Phoenix Points of Pride! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/8a8e70bbc50542889c90e0a277db3828_0

FACEBOOK 05: There’s a lots to see and do in Phoenix, and our Day 05 Map features Phoenix Points of Pride!http://maps.phoenix.opendata.arcgis.com/datasets/8a8e70bbc50542889c90e0a277db3828_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 06: Where can a Career Center take you? Day 06 Map #28MapsLater Map.http://maps.phoenix.opendata.arcgis.com/datasets/0dbd8c342c694710a2273b812425b811_0

FACEBOOK 06: Where can a Career Centers take you? Find our where they are in our Day 06 Map.http://maps.phoenix.opendata.arcgis.com/datasets/0dbd8c342c694710a2273b812425b811_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

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Open Data PromotionVersion 3PHX Communications OfficeJanuary 22, 2016ID027 Page 10

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TWEET 07: Head Start Centers can give you an educational leg up! Day 07 Map #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/498cafb0cb78460ea699a2b3ce17e1b6_0

FACEBOOK 07: Head Start Centers can give you an educational leg up! Find out where they are in Phoenix with our Day 07 Map!http://maps.phoenix.opendata.arcgis.com/datasets/498cafb0cb78460ea699a2b3ce17e1b6_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 08: Senior centers a place to eat, play + socialize! Check out our Day 08 Map #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/79bd2798d2d941a69881c437aa0c4d4e_0

FACEBOOK 08: Senior centers provide older Phoenix residents with a greaat place to eat, play and socialize. See where they are in our Day 08 Map!http://maps.phoenix.opendata.arcgis.com/datasets/79bd2798d2d941a69881c437aa0c4d4e_0Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 09: Where to stay cool? At the Pool! Our Day 09 Map features PHX Swimming Pools! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/c51f281b68724a90b32fbd1351d50173_0

FACEBOOK 09: Where to stay cool? At the Pool! Our Day 09 Map features city of Phoenix Swimming Pools!http://maps.phoenix.opendata.arcgis.com/datasets/c51f281b68724a90b32fbd1351d50173_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

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Open Data PromotionVersion 3PHX Communications OfficeJanuary 22, 2016ID027 Page 11

FEB 10

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TWEET 10: Day 10 Map shows where the current Light Rail stops are. #28MapsLater (will expand soon!) http://maps.phoenix.opendata.arcgis.com/datasets/1be070748392444f81f937117f76a8ed_0

FACEBOOK 10: The Light Rail will be expanding soon! Our Day 10 Map shows you where the current stops are! http://maps.phoenix.opendata.arcgis.com/datasets/1be070748392444f81f937117f76a8ed_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 11: Up for a game of B-Ball? Find Phoenix Recreation Centers in our Day 11 Map! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/063c96c8a64b451286b92b85e034b385_0

FACEBOOK 11: Up for a game of B-Ball? Find Phoenix Recreation Centers in our Day 11 Map! http://maps.phoenix.opendata.arcgis.com/datasets/063c96c8a64b451286b92b85e034b385_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 12: Phoenix public libraries are a fantastic place to explore! Our Day 12 Map! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/4a257590ccde49768d300a265ea3f9fb_0

FACEBOOK 12: Phoenix public libraries are a fanstatic place to explore! Check out where they all are in our Day 12 Map! http://maps.phoenix.opendata.arcgis.com/datasets/4a257590ccde49768d300a265ea3f9fb_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

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Open Data PromotionVersion 3PHX Communications OfficeJanuary 22, 2016ID027 Page 12

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TWEET 13: Our Day 13 Map shows you where Phoenix Fire Stations are located! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/0482396cddf247eab423461f83f54007_0

FACEBOOK 13: Our Day 13 Map shows you where Phoenix Fire Stations are located! http://maps.phoenix.opendata.arcgis.com/datasets/0482396cddf247eab423461f83f54007_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 14: Phoenix Historic Properties can be viewed on our futuristic Day 14 Map! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/2adf95d89fe94b1db1756febaacfc337_0

FACEBOOK 14: Phoenix Historic Properties can be viewed on a our futuristic Day 14 Map! http://maps.phoenix.opendata.arcgis.com/datasets/2adf95d89fe94b1db1756febaacfc337_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 15: Score a hole-in-one with Phoenix Golf Courses in our Day 15 Map! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/5f6339c31d8940a995efac5ca28c4293_0

FACEBOOK 15: Score a hole-in-one with Phoenix Golf Courses in our Day 15 Map! http://maps.phoenix.opendata.arcgis.com/datasets/5f6339c31d8940a995efac5ca28c4293_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

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TWEET 16: Explore our Day 16 Map to see Proposed Zoning in Phoenix! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/5d1332c94c784d8eb881ccd44348c8b2_0

FACEBOOK 16: Explore our Day 16 Map to see Proposed Zoning in Phoenix! http://maps.phoenix.opendata.arcgis.com/datasets/5d1332c94c784d8eb881ccd44348c8b2_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 17: Save gas and see Park & Ride locations in Phoenix with our Day 17 Map! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/562d4898156b41e2ab17b02ff637feeb_0

FACEBOOK 17: Save gas and see Park & Ride locations in Phoenix with our Day 17 Map! http://maps.phoenix.opendata.arcgis.com/datasets/562d4898156b41e2ab17b02ff637feeb_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 18: See the future with our Day 18 Map which highlights the Phoenix General Plan! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/56d470a8b3544fcdac296f116f861337_0

FACEBOOK 18: See the future with our Day 18 Map which highlights the Phoenix General Plan! http://maps.phoenix.opendata.arcgis.com/datasets/56d470a8b3544fcdac296f116f861337_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

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TWEET 19: You’ll be happy as a desert tortoise at a Phoenix Desert Park, our Day 19 Map! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/90462d00fdfb4d2e9e2a8feccb7947b3_0

FACEBOOK 19: You’ll be happy as a desert tortoise at a Phoenix Desert Park, our Day 19 Map! http://maps.phoenix.opendata.arcgis.com/datasets/90462d00fdfb4d2e9e2a8feccb7947b3_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 20: Our Day 20 Map shows city of Phoenix Villages! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/6a7741456797420bbbf0de8efdd547ef_0

FACEBOOK 20: Our Day 20 Map shows city of Phoenix Villages! http://maps.phoenix.opendata.arcgis.com/datasets/6a7741456797420bbbf0de8efdd547ef_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 21: See Infill Development locations with our Day 21 Map! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/e040fea596e64db5ac6ab71ce3286862_0

FACEBOOK 21: You can see Infill Development locations with our Day 21 Map! http://maps.phoenix.opendata.arcgis.com/datasets/e040fea596e64db5ac6ab71ce3286862_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

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FEB 22

FEB 23

FEB 24

TWEET 22: Hit the trail partner with an interactive Park Trails map. Day 22 Map! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/8f77d782083d4f0b9238edf792cd5279_0

FACEBOOK 22: Hit the trail partner with an interactive Park Trails map. Hike on over to our Day 22 Map! http://maps.phoenix.opendata.arcgis.com/datasets/8f77d782083d4f0b9238edf792cd5279_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 23: See traffic data over time with our Day 23 Map Traffic Volumes! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/543e79d74e2a46ada2d2fd6832b8d5c3_0

FACEBOOK 23: Find a better route to work and bypass the congestion with our Day 23 Map Traffic Volumes! http://maps.phoenix.opendata.arcgis.com/datasets/543e79d74e2a46ada2d2fd6832b8d5c3_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 24: Check out the placement of over 2000 Parking Meters in our Day 24 Map! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/1019d14259964dc08f9bea11fa179261_0

FACEBOOK 24: Check our the placement of over 2000 Parking Meters in our Day 24 Map! http://maps.phoenix.opendata.arcgis.com/datasets/1019d14259964dc08f9bea11fa179261_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

Page 17: February 2016: Open Data Promotional Campaign...Campaign Elements • Phoenix.gov • Social Media • News Release • Promotional video • Pitching local media stories Facebook

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FEB 26

FEB 27

TWEET 25: Get rid of that trash at a Phoenix Transfer Station, our Day 25 Map! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/594818f4f6f44661985adad8281a02b4_0

FACEBOOK 25: Get rid of that trash at a Phoenix Tranfer Station, our Day 25 Map! http://maps.phoenix.opendata.arcgis.com/datasets/594818f4f6f44661985adad8281a02b4_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 26: Rock the vote! Learn which AZ Legislative District you live in - Day 26 Map! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/0941e515421f4928b5ec52ed9a7e088e_0

FACEBOOK 26: Rock the vote! Find out which Arizona Legislative District you live in with our Day 26 Map! http://maps.phoenix.opendata.arcgis.com/datasets/0941e515421f4928b5ec52ed9a7e088e_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 27: Check out City Owned Properties in our Day 27 Map! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/ba7ea8620a6a4c7385cea94e0e20c7c2_0

FACEBOOK 27: Check our City Owned Properties in our Day 27 Map! http://maps.phoenix.opendata.arcgis.com/datasets/ba7ea8620a6a4c7385cea94e0e20c7c2_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

Page 18: February 2016: Open Data Promotional Campaign...Campaign Elements • Phoenix.gov • Social Media • News Release • Promotional video • Pitching local media stories Facebook

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FEB 28

FEB 29 (Leap)

TWEET 28: Reach the peak or enjoy a playground! See all City Parks in our Day 28 Map! #28MapsLater http://maps.phoenix.opendata.arcgis.com/datasets/0612b2987d664eb594ccc458a7ca9d4a_0

FACEBOOK 28: Reach the peak or enjoy a playground! The city of Phoenix offers many Parks to enjoy, and you can see where they all are located in our Day 28 Map! http://maps.phoenix.opendata.arcgis.com/datasets/0612b2987d664eb594ccc458a7ca9d4a_0

Open Data is the idea the some data should be freely available to everyone to use. Open Data also facilitates government transparency in the digital age. The city of Phoenix’s Geographic Information System (GIS) team has created an easy-to-use mapping tool that helps users visualize information. Each day in February we’ll post a link to 28 maps that will help you visualize Phoenix in a new way. 28 Maps Later you’ll see Phoenix differently.

Visit http://Phoenix.gov/OpenData to explore the Mapping Portal Tool and other datasets. #28MapsLater #ReimaginePhoenix #OpenData

TWEET 29: #28MapsLater campaign is dying! Where in @CityofPhoenixAZ would you survive a @WalkingDead_AMC apocalypse? #leapday

FACEBOOK 29: Today marks the end of our #28MapsLater Open Data Campaign which introduced users to http://Phoenix.gov/OpenData and our Mapping Portal Tool! This campaign’s title was inspired by the movie “28 Days Later.” To celebrate the end of the campaign, we’re asking social media users: where in Phoenix would be the best place to survive a zombie apocalypse? Continue reading below to learn more about the annual Downtown Zombie Walk held in October.

Back in October of 2009 a group of Downtown Phoenix Ambassadors (Downtown Phoenix, AZ) (Meet Me Downtown Phoenix) got together and said, “Hey, why don’t we invite our friends to come downtown, dress up like zombies, and freak people out??” Inexplicably, the idea resonated and nearly 200 people participated in the first-ever Downtown Phoenix Zombie Walk. Fast forward to 2016 and the all-day festival has found a permanent home in Heritage & Science Park, a charity partner and yearly attendance that climbs to 20,000 people! Learn more at http://dtphx.org/things-to-do/zombie/

See more photos last year’s Zombie Walk at https://www.facebook.com/DowntownPhoenixZombieWalk/