promotional campaign of jet airways
TRANSCRIPT
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Sumitted to: Submitted by:
Promotional campaign ofJet airways
OF
JET AIRWAYS
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ABOUT JET AIRWAYSStarted by Naresh Goyal as Air Taxi Operator in April !!"
Started #ndian commercial airline operations on $ %ay !!&
with a 'eet of four leased (oeing )&)*&++ aircraft
Scheduled airline status was granted on , January !!$
#nitial in-estment of .S/+ million0+1of its sta2e controlled by Naresh Goyal
Jet3s parent company4 Tail 5inds 6td7
(egan international operations to Sri 6an2a in %arch "++,7
Jet4 is head8uarters in %umbai4 #ndia
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JET AIRWAYSOperates o-er &)+ daily 'ights to about 90
destinations both in #ndia and internationalabroad;
" international destinations in )countries across Asia4 rancisco4 New ?or24 Singapore4 6ondon@eathrow;4 @ong ong4 Bolombo4 AbuChabi4 Cubai4 etc7
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Competitor AnalyiComestic %ar2et #nternational
%ar2et
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FLYWIT!
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Finan"ial
Ann#al pro$t%lo
mar"& '()*+ ,)-'./001 "r
2#arterly pro$t D ending June "+$* ""7)+ cr
D" ending sep "+$* 0)7$! cr
2#arterly a3era4e Paen4er Loa5 D ending June $* 0"7, 1
D" ending June $* 0+7" 1
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MISSIONTo increase the &rd8uarter proEt by $+1 in
comparison to "nd8uarter7
To increase &
rd
8uarter a-erage passengerload by ,1 as compared to "nd8uarter7
To ma2e the promotion eForts ecient and
eFecti-e7
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BU6GETTotal budget is Hs7,404,94,"" for &
months7
Ad-ertising IHS7&4+4$94,+Oine mode* HS7"4$!4+&40$+
Online mode* HS7$4$"4$9+
Sales Promotion*diwali oFers christmasoFers4Boupons
Public relations*HS7)4$+4+++Publicity*HS7!49+4+++
Cirect %ar2eting*HS74$&4$"
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)/A67ERTISING%odes of ad-ertisingOine mode%agaKines
TL ad-ertisements
NewspapersOnline modeCisplay ad-ertising7
%obile ad-ertising7
Search engine optimiKation7Social media ad-ertising7
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SI8E9>ull pageLan4#a4e 9
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SI8E9@alf page7
Lan4#a4e 9@indiCate4ory 9(usiness4
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SI8E9>ull page
Lan4#a4e 9ortnightlyC!ARGES9$4++4+++
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T.V. Advertisement
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T/7/ A53ertiement
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TIMING: 0 A% TO A%7
COST: HS7&,40+4$++
TIMING9 "P% to )P%/COST9 HS7"$4$)4$$+
TIMING9 0P% TOP%COST9
HS7)4"94$++
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TIMING9 0P% TOP%7COST9HS7,)4!4$+7
TIMING9 0P% IP%7COST9HS7"94&"4!$+
:C!ARGES ARE FOR ;
MONT!S
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NEWSPAPER
A67ERTISEMENT
NEWSPAPER
ADVERTISEMENT
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SI8E9"+B%"B%LOCATION9
Ahmedabad TIMING9
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6I7YAB!AS
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ONLINE MAR
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C!ARGES : Hs74"$4+++
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C!ARGES9 HS7 !4++4+++
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C!ARGES9HS7)4$+4+++
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MA
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Jet air=ay mo>ile App
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Ad-ertising on >AB
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C&ar4e
& months charges M $)$++
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C&ar4e9
R/)?0*?(@(
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SPONSORE6 BY9
JET AIRWAYS
!ALFMARAT!ON
)* 6EC?'
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C!ARGES9 HS7)4$+4+++
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!oar5in4!OAR6INGS
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6EL
!I
Lo"ation Len4t&,Ft1 !ei4&t,Ft1 C&ar4e,RS/1,; MONT!S1
Airport
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MUMBAI
Lo"ation Len4t&,Ft
1
!ei4&t,Ft1 C&ar4e,RS/1
,; MONT!S1(ANCHAON 5
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PUNE
Lo"ation Len4t&,Ft1 !ei4&t,Ft1 C&ar4e,RS/1,; MONT!S1
A#HPOHT HC4 opp (aaAllianK
&+ "+ &4$+4+++
Airport road at opp nitapar2
"+ "+ "40+4+++
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CALEN6AR
2TY9 *(?(((COST9R/'*?((?(((
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6IRECTMAIL
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consumers prefer to recei-e commercialcommunications -ia email7
$!1 of companies are integrating email andsocial channels together7
?ou can continuously dri-e trac bac2 to yoursite with an acti-e newsletter
C!ARGES9 HS74$&4$"7
7OLUME9 &+4++4+++
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