promotional campaign cb
DESCRIPTION
i am a mba student of BanathaliVidyapithTRANSCRIPT
Welcome to the world of
marketing
Personality Traits of Consumer &
Product Promotional Campaign
Consumer who are Verbalizers
Definition
•Consumer who prefer written or verbal information .•Point by point explanation or detailed description required.
Special features of our spa
Other features
1) Foot Reflexology via machine and massage equipments
2) Body treatment, body scrubs & body wraps
3) Aroma therapy & other relaxing therapies 4) Facial treatment 5) Comfortable sitting area 6) Calm and soothing ambience with soft and
delighting music. “Let harmony, tranquillity surrounds you,
time stands still & a deep sense of relaxation washes over”
Promotional strategy• Tele branding and advertisements on the
channels like NDTV Good Times, Travel Living• Printed detailed ads in the magazines like
cosmopolitan, lifestyle magazines• Pamphlets and brochure with detail information• Attractive packages • Corporate discounts• Free passes and discount coupons as awards
and prizes • Online marketing, Pop-ups and emails• “Relax, renew & recharge” is the Punch line of
our spa
Consumer with high
Ethnocentrism
Definition
• The consumers likelihood to accept or reject foreign made productsEthnocentric consumers feel it is wrong to purchase foreign-made productsThey can be targeted by stressing nationalistic themes
Chauki dhani
special feature
Other feature
• Mirror of Rajasthani culture since 1989.• The display of traditional huts and
workmanship will take you back to the older times.
• Experience the rich warmth and rustic charm of a typical Rajasthani Village at Chokhi Dhani
• The festivities never end here. Live dance and music performance all through the evenings
• The artificial forest with roar sounds of animals and tribes, boating, horse riding, camel riding, elephant riding
Cont...• Facility of photo studio with traditional look, a national
art and craft market, a museum and many more places showing Rajasthani village culture , villagers' lifestyle with a dining hall, renowned for the mouth watering and typical Rajasthani food “MANUHAR” (mouthful catering)
• Showing real picture of Rajasthan which is still there in villages, art Bani Thani, the wall decorations, the cow dung plaster, the pure food, the fresh air, the traditions, the costumes and at last but not least the feelings.
“A place where you will enjoy to come and forget to leave , place where you and your family love to come again and again”.
Promotional campaign• Chauki dhani e-brochure.• Chauki dhani news letter.• Bill boards.• TV advertisement.• Online marketing as ethnics 5 star
village resort• Word of mouth.• Tie-ups with tours and travel
agencies.• Free passes via FM Radio.
Consumers With High Dogmatism
Definition
• A personality trait that reflects the degree of rigidity a person displays toward the unfamiliar and toward information that is contrary to his or her own established beliefs.
• High dogmatic-discomfort with new product.
• Low dogmatic-like to try new product
BARBIE: DOLLY DOLLS
Product features
• Introducing robotic dolls: remote operated
• Vibrant colors ,Skin friendly• Durable• Fine finish • Easy to clean• Attractive range• Soft• Additional Dress & accessories kit
available with specific range.
Our Brand Ambassador
Promotional campaign
• Advertisement on kids channel like pogo, cartoon network.
• Daily soaps channel like Sony ,colours.zee etc.• Display in kids brand like Lilliput & jinny jony.• Showcasing in multibrands retail outlets.• Print media like kids comics , women magzines• Sponsorship in kids events and kids fashion
shows
Consumer With High Materialism
Definition• The degree of consumer attachment to
a worldly possession. • The extent to which a person is
considered “materialistic. • Characteristic of materialistic people: • Value acquiring and showing-off
possessions-Are particularly self-centered and selfish-Seek lifestyles full of possessions-Have many possessions that do not lead to greater happiness..
Atulya golden jewellery
Special Features
Other features• High in aesthetic appeal: Perfect blend
of traditional and contemporary• Excellent clarity and luster with smooth
edges• Customize and intricate design• Designer jewellery (Diamond studed,
gold, pearl, polki, kundan)• Collection for different occasions with
high fashion appeal• Attractive designs with variety of range
Promotion campaign
• Promotions by events: Fashion shows• Display in national and international
jewellery shows• Advertisements on Televisions• Print ads in women magazines: Femina
etc• Sponsorships of events• Promotions by branded beauty saloons• Bill boards• Online marketing, pop ups
Our Brand Ambassador
Consumer with Low Optimum Stimulation level (osl)
Definition
1) (OSL) seems to reflect a person’s desired level of life style stimulation .
2) LOW OSL CONSUMER – OSL<LSL
Special Features
Other Features:
• Rides and attractions : Water rides, thrill rides, roller coaster
• Refreshment and food centers.• Children’s fairy land & animal theme
park, Disney characters• Gardens and Activity games, scary
house.• Rain dance floor.• Pay as you go.
Promotional Campaign
• Advertisement on T.V• F.M radio• Bill boards• Pamphlets & brochures• Bulk promotional Sms • Print media like newspaper , magzines• Word of mouth
Inner Directed consumers
Definition
• Consumers who tend to rely on their own inner values & standards in evaluating new product• More likely to be consumer innovators • Tend to prefer ads that stress product features and benefits matching with their own values and beliefs.
“REFLECTION” designer outfits and accessories
Special Features
Product Features• Attractive range of different designer outfits: Party
wear, casuals, evening wears, beach wears
• Wide and fashionable range of footwears sandles & stale toes along with matching accessories, belts and
hand bags.
• Customized design solutions
• Vibrant and playful colors
• Attractive variety of range•
Promotional Campaign
• Online marketing• Sponsorship of events• Ads on television• Printed ads in women magazine• Showcasing in multi brand retail outlets• Bill boards• FM Radio• Promotional SMS
THANK YOU