REUSABLEECO‐FRIENDLYPACKAGING

DOESTHISLOOKFAMILIAR?

OURINSPIRATION

PROBLEMSINTHEFASHIONCLOSET•  Littlestoragespacetokeepextrapackaging(evenreusablebags)

•  Generallyverydisorganized•  Sharesupplieswiththeentireoffice•  Bagsgetdamagedintransit

•  Muchwasteistossedeveryday

•  Mostcompaniesdon’trecycle

ACADEMIC & REAL WORLD INFLUENCE

•  CradletoCradle(book)‐re‐brokendownintooriginalcomponents

‐eco‐friendlymaterials

•  Sharing&Subscriptionmodels‐companieskeepandsendbackandforth‐replenishescompanysupplyautomatically

‐couldsubscribetotheservicepotentially

•  Postoffice,UrbanExpress,generalmailwaste

CURRENTPACKAGING

•  Stillcardboardorpaper•  “Sustainable”justmeansrecycledmaterial•  Theseproductscanonlybere‐usedandrecycledsomanytimes

•  Nothingreallysustainableonthemarket•  Packagingissometimesgivenbydeliveryserviceyouuse

•  Evenreusablebagsgetthrownoutbycompanies

OURPRODUCT

•  Lineofpackaging:shoppingbags,boxes,garmentbags,padding

•  100%renewable&recyclable–breaksdowntobemadeintonewpackaging

•  Durableforalonglifecycle•  Packagingideallystayswithinthenetworkbecausefirmsexpecttheirsamplesback

CONVERTIBLESHOPPINGBAG

BOXES• 3sizes• Noneedforadhesives• Reinforcedcorners• Useourlabelingsystem• Treelesspaper• breakdowneasily• acceptedbyshippers• Storagesolutions:stackableorflatpacked

CONVERTIBLEGARMENTBAG

PACKINGMATERIALS

Magneticpeanuts

Foamroll

REUSABLELABELINGSYSTEM:eliminatesneedforstickylabels

BUSINESSMODEL

•  Systemsdesignfirm•  Partneringwithagreenmanufacturer

•  Testingourideaonasmallnetworkoffashionfirmswithhighvolumeofpackagingwaste

•  PRcompanies,showrooms,andmagazines

•  Gainfeedbackonusabilityofproduct

MONEYMAKING•  Firmsinitiallyorderperpiece•  PricesfallinbetweenUlineandTheContainerStore

•  Whenthenetworkislargeenough,wewillchargeasubscriptionfeethatcoverscustomerservice,itemsmissingfrominventory,andlowersthepriceofeachpieceofpackagingbought

•  Companiescouldsavemoneybecausetheywouldhavetobuypackaginglessoften

PROMOTION•  Everypiecewillhaveatagorstickerexplainingwhoweare

•  Wordofmouth•  Givetobloggerstoblogabout•  Guerilla–takeinternshostageandmakethemswitchbags

•  Advertising:WWD,style.com,UrbanExpress•  Productplacement(RachelZoeProject,TheCity,KellonEarth)

•  Companiesusingtoshiptoothercompanies

SWOTANALYSIS

WHYUSEIT?

•  Wouldeliminateatonofwaste•  Cutdownoncompany’scosts

•  Couldhelpacompany’simage

•  Ifitgrows,costsgodown•  Mistake‐proofandeasytouse

•  Easytoadopt

THANKS!