FAIR- Trade

FAIRTRADE FAIRGLOBEmarketing strategy or honest initiative?a presentation byTrinh Thuy & Lina Toktogulova

LIDLs FAIRGLOBE History2006: LIDL becomes first German discounter to incorporate FairTradeFAIRGLOBE becomes LIIDLs own label certifiying their fairtrade products

What exactly are FAIRTRADE and FAIRGLOBE?FAIRTRADE is an organized social movement goal is to help producers in developing countries achieve better trading conditions and to promote sustainability. advocates the payment of higher prices to exporters, as well as higher social and environmental standards. focuses in particular on commodities, or products which are typically exported from developing countries to developed countries, but also consumed in domestic markets (e.g. Brazil and India)E.g. coffee, cocoa, sugar, tea, bananas, cottonpromotes greater equity in international trading partnerships through dialogue, transparency, and respect. promotes sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers in developing countries.Labels and certifies initiatives, e.g. LIDLsWhat is FAIRTRADE?

FAIRTRADE claims to be the only and best ethical and social certification system to ensures changes in the social, environmental and economic level and also in the human level.

-Vergibt fairtraide Siegel-Fr fair gehandelte Preise

Own brand name

The target of Fair Trade is to improve the economic and social situation of farmers and workers in the global South

What is FAIRTRADE ?

Living conditions andWorker conditions improve

Chocolate 0.89 Fairglobe Chocolate 1,30

Video

Does LIDL have a good reputation ?Penalty because of poisoned cheese

NewspaperTextil come not from fair production

Lidl paid about 1 Million euro

Lidl labourer work on bad conditions Werden ausspioniert

Are customers interested ?After scandal => Lidl changed this negative into a positive thing

World Supermarkethighly requested- No control of food- People die- Highly poisoned textilStill buy in Lidl supermarket