facebook-timeline-12658649
TRANSCRIPT
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Introduction to
4/2/12
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What is Timeline?
• A new section of a Facebook user’s account• Reverse-chronological display of user’s history• Replaces and combines user’s FB Wall and
Profile• Your News Feed remains the same• Your older posts are now more easily
accessible
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Do I Have to Use Timeline?
• Yes, it’s now a mandatory change• It’s just another change/upgrade to FB• Visually it’s difference• Same things you had before• More options than before
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What It Does
• “Shows the story of your life”
• Controlled by you• Displayed in
reverse timeline sequence
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What Does It Look Like?
• A cross between a “visual blog and online scrapbook”
• Vertical• Reverse chronology• Allows you to note
which posts are important to you
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Biggest visual change: Cover photo
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Cover Photos
• Image dimensions: 851 x 315
• Allowed:– Branding– Inspiring visually– Creativity
• Not allowed:– Call-to-actions– Contact info– URLs– Like/Share
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Tabs Are Now Apps
• No default landing tab• Tabs are now apps• 4 apps always on display• Up to 14 custom apps
on your Timeline• Create custom
thumbnails• Apps have unique URLs
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Larger photos/postings
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What Appears on Timeline?
• Status updates• Photos• Friendships made• Job history• Marital status• Other profile
information
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What It Doesn’t Do
• It will NOT replace your News Feed page
• You will still see your friends’ posts as you always have
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What About My Privacy?
• You control who sees your posts and who doesn’t
• Click the “Custom” button to select
• Or enter your status as usual
• You can still delete posts• Account Privacy is also
under your control
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Timeline Pros
• You can edit who sees what on your Timeline anytime (pre-Timeline material was public by default)
• You can choose whether you want people to be able to see your pre-Timeline posts (make your choice soon)
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Life Events/Milestones
• You can add life events, current or back-dated
• You can create custom life events or milestones in your business
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Back-dating
• You can back-date photos, and they will show up in the appropriate time of your life (photo from 10 years ago goes under 2002)
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App Integration
• Outside apps can be integrated into your Timeline (it’s optional)
• It can automatically post activities you do in other apps– Pinterest– Yahoo News, Wall Street Journal (will post when
you view an article)– Digg– Music, entertainment, fitness, travel, etc.
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More Timeline Pros
• More “About” space and direct link to your website
• Cover photo adds flair to the once plain pages• You can highlight items by clicking the
Highlight Star
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Action Steps
Dive in!
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Familiarize Yourself with Timeline
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Find out how people are
usingTimeline
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Double Check Your Privacy
• Set your privacy settings– Arrow menu– “Privacy
Settings”– Customize your
settings
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Action Steps for You
• Dive in • Cover photo• Life
Events/Milestones
• Update your privacy
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Resources
• “12 Things You Should Know About Facebook Timeline” – Jill Duffy
• “Facebook Relaunches Timeline, Timeline Apps” – Mark Hachman
• “New Facebook Pages with Timeline Design” – Kristi Hines
• “15 Must Know Tips to Rock Your New Facebook Timeline Business Page” – Pam Moore