Facebook Marketing Tips

You set up a Facebook company page, so now what? These

Facebook marketing tips will help you build brand awareness,

gain new leads & connect with customers.

With over ONE BILLION DAILY users,

Facebook has become a leading marketing tool for businesses

around the globe. However, it takes more than just setting up a

company page to be successful on Facebook.

You’ll need to ROLL UP YOUR SLEEVES & put some serious work in.

Here’s a rundown of Facebook’s unique features to help you reach your marketing goals…

Facebook Ads.

Any business can host a Facebook page, but the really effective

businesses also advertise. Building a Facebook ad campaign not

only helps expand the reach of your company page, but it also

helps promote brand awareness. The best part is the ads give

you the ability to create your own advertisements, with very

robust targeting capabilities.

Insights.

Facebook Insights is an analytics tool that helps you keep track

of your company page’s engagement, likes, post shares,

comments, and more. This data is crucial not only for

understanding your audience but also to measure the success of

your efforts.

Reviews.

Customers can leave reviews directly on company pages. It is a

great way to boost your brand’s credibility and trust factor with

new customers exploring your page.

Call-to-Action.

Facebook provides a customizable call-to-action button on the

cover photo of your company page. You can use this to

encourage visitors to sign up for your newsletter, or even guide

them to shop your online store. Every company page needs to

take advantage of this feature! It gives those really loyal fans

another way to connect and engage with your brand.

Post Scheduling.

Facebook allows you to post content and schedule it for the

exact day and time that you want them to go out. You can bulk

schedule directly on Facebook or use tools like HootSuite

schedule on all your social media accounts.

Yes… we drink our own Kool-Aid.

eMedia’s 4 Tips for Facebook Success.

#1

Clear Messaging.

Before we even go near Facebook, we took

some time to figure out exactly what message

we want to share with our followers.

Do we want them to visit our blog? Or just read a

funny blog we found on our lunch break? Clear

messaging helps grab a user’s attention and lets

them know exactly what you want them to do.

#2

Don’t Be Spammy.

Don’t be that page. Spread out your posts over

time and avoid overwhelming your followers.

On our Facebook page, we aim for about 3-4

times a week. That way when we post, our fans

know it’s valuable information.

#3

Engage Your Audience.

All social media channels are built to encourage

conversations. It’s meant to build relationships

and engagements

Users want to connect with their favorite

brands (that’s kind of why they ‘Like’ your

page… just FYI). Take some time to respond to

their messages and comments.

#4

Be Personable.

Don’t be afraid to have some fun! Show your

brand’s personality on your page and show off

your company’s unique voice.

We know what you’re thinking… “Man, these are

great tips. I just wish I had a way to quickly

reference this information.”

Because we like you (& since we’re mind readers)

Here’s a free download, JUST FOR YOU!

Facebook Marketing Tips

340 Reading Rd. (Suite West)

Cincinnati, Ohio 45202hello@emediadesign.co

emediadesign.co

866.700.8585

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