tabsite new features and facebook marketing tips for 2012

Webinar

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

With Troy Rumfelt

And Mike Gingerich

New TabSite Features & Facebook Marketing Best Practices

Webinar


REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!

Questions during the Webinar? Post on our fan page:

Facebook.com/TabSitefanpage

Or Tweet: #TabSite

TabSite Gold Winner to be Announced Friday

Webinar: July 27, 2011


Video and Slides Available

in 12-18 hours



Agenda: • Facebook Marketing Best Practices : Key Tips based on Facebook changes

• TabSite Updates: • Un-listed Sub-Pages • Mobile Detection & Display of tabs • White Label manager customizations • Sweepstakes • Coming: Templates / Post Planning



Webinar Webinar Webinar

Facebook Marketing: • Creating News Feed Worthy Content means understanding EdgeRank




EdgeRank: Webinar: July 27, 2011



EdgeRank decides what is most important to show to a specific user by taking into account: - Which pages/profiles that user frequents, - The popularity of it, and - How recent the post is

Be Strategic in Posting: TEST! • Post at different times of the day • Then check Facebook Insights to Analyze post success




Be Strategic in Posting:

Posts have a average “Shelf Life” of 3.2 hours

(source HubSpot 12-30-11)




Most users click on content within 2 minutes of it being posted!

(source AddThis via Mashable 10-2011)




Key Takeaway: If users are clicking rapidly and you only have about a 3-hour time frame to garner attention, you have to ensure you're posting….

Exactly when your audience is on Facebook.

Otherwise, they'll likely never see your content.




2012 Trend to Watch Integrated

Marketing

Custom Landing Tabs + Planned Posting + Facebook Ads = Integrated Facebook Marketing




Integrated Social Media Marketing




For Small and Medium Sized Businesses



Webinar

Nearly 60,000 fans for Mari Smith’s Fan Page

Approaching 100,000 Subscribers



Get Total Tab Views on all your Tabs

New Features




Fan Page Optimization: How to Optimize & Socialize your Fan Page


UnListed Sub-Pages

Design your own image or text navigation

Toggle the Navigation From “Yes” to “No” And then copy the URL. This URL will be a direct link to that tab or sub-page. Details: Blog.tabsite.com/Unlisted




UnListed Sub-Pages Key Takeaway:

• Hidden Pages • Customize your Navigation • Only accessed pages by those who have the url Details: Blog.tabsite.com/Unlisted

Display Custom Tabs on Mobile Devices Details: blog.tabsite.com/Mobile/




Mobile Devices Tab View Details: blog.tabsite.com/Mobile/




Interested in learning more about our White Label option?

Webinar: Wednesday, Jan. 18

blog.tabsite.com/White-Label/



http://blog.tabsite.com/White-Label/



Sweepstakes! Are you ready?



Sweepstakes! -Set “Go-Live” time Using text/image or Countdown Timer -Build entry form and style it

-Set end time and message to display after Sweepstakes time has concluded

- Access: Gold Level

- No limit on use



Let’s do a demo!

Templates Coming! Late January



Post Planning



- Schedule Posts

- Monitor

- View Analytics

- Customize your App link



And More!

Contests Auto Scrolling Slideshows

TabSite Gold Winner to be Announced Friday



Video and Slides Available

in 12-18 hours



Question and

Answer time



Thanks for joining us today!



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