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REACHING THE SOCIAL CONSUMER THROUGH FACEBOOK IT IS THE PERFECT MARKETING TOOL…

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REACHING THE SOCIAL CONSUMER

THROUGH FACEBOOK

IT IS THE PERFECT MARKETING TOOL…

FACEBOOK?

A SOCIAL MEDIA SITE THAT ALLOWS PEOPLE, BUSINESSES, AND ORGANIZATIONS TO STAY CONNECTED WITH OTHERS.

• EASE OF USE

• BUILD CUSTOMER RELATIONSHIPS

• INFLUENCE DECISION MAKERS

• BOOST SALES THROUGH ADS

• MOBILE OUTREACH

• MAKES YOUR BUSINESS MORE COMPETITIVE

1.28 million ACTIVEUSERS53% FEMALE USERS, 47%MALE USERS

HIGH TRAFFIC BETWEEN 1PM-3PM

18% HIGHER ENGAGAMENT ON THURSDAY AND FRIDAY

42% OF MARKETERS

REPORT THAT FACEBOOK ISCRITICAL OR

IMPORTANT TO THEIR

BUSINESS.”

NEGATIVE EFFECTS

UNPREDICTABLE SCHEDULING

BAD PUBLICITY

REDUCED CONTROL OVER CONTENT

THE GOAL

INCREASE IN-STORE & ONLINE STORE SALES

LAUNCH NEW PRODUCTS

BUILD CONSUMER AWARENESS

6 STEPS TO ENHANCE YOUR BUSINESS W/ FACEBOOK

#1 SET UP YOUR PROFILE

#1 SET UP YOUR PROFILE

YOUR NEW FACEBOOK PAGE MAKES YOUR BUSINESS:

• DISCOVERABLE

• CONNECTED

• TIMELY

• INSIGHTFUL

#1 SET UP YOUR PROFILE

#1 SET UP YOUR PROFILE

#2 REACH YOUR AUDIENCE

INVITE YOURS FRIENDS

SHARE YOUR PAGE

INVITE BUSINESS CONTACTS

OPT FOR PROMOTED POSTS

#2 REACH YOUR AUDIENCE• Promoted posts

#2 REACH YOUR AUDIENCE

• Promote your social media links via email

#2 REACH YOUR AUDIENCE

• Show them prominently on your website

#3 GENERATE COMPELLING CONTENT

CREATE POSTS & ADS THAT ARE INTERESTING AND VALUABLE TO YOUR CONSUMERS

AUTHENTICITY, CONSISTENCY, AND RESPONSIVENESS

#3 GENERATE COMPELLING CONTENTContent Calendar

#3 GENERATE COMPELLING CONTENT

Messages that strike a cord with your audience or the public in general

How-ever proceed with caution – as sensitive topics can back-fire

#3 GENERATE COMPELLING CONTENT

Content that connects with your audience

#3 GENERATE COMPELLING CONTENT

Messages that strike a cord with your audience or the public in general

#3 GENERATE COMPELLING CONTENT

#3 GENERATE COMPELLING CONTENT

#4 ENGAGE & COMMUNICATE

#5 RESPONSE & REPLY!

#6 FEEDBACK – POSITIVE & NEGATIVE

#6 FEEDBACK – POSITIVE & NEGATIVE

#7 CREATE, CREATE, CREATE – DON’T STOP

#8 MEASURE & ADJUST

“PAGE INSIGHTS”ALLOWS YOU TO SEE WHAT’S WORKING AND WHAT’S NOTCHECK OUT THE AGE, GENDER, AND LOCATION OF PEOPLE ENGAGED W/ YOUR BUSINESS.

#8 MEASURE & ADJUST

#8 MEASURE & ADJUST

TAKEAWAYS

KEEPS YOU CONNECTED WITH YOUR CONSUMERS

ALLOWS FOR SPECIFIC TARGETING OF CONSUMERS

KEEPS YOUR BUSINESS RELEVANT

FOOD FOR THOUGHT• Quality over quantity. Don’t spread yourself too thin.

• Revisit your plan and your goals, your budget and your

time constraints.

• Observe the etiquette of the sites you participate on.

• Be creative in your content.

• Be a valuable resource in your niche market.

• Build rapport – it’s not a megaphone!

• Congratulate others, share other’s stuff, thank, acknowledge