facebook marketing power tips for page admins

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar

Agenda:

• Facebook Current Trends

• Power Tips for Marketers

• Advanced Page Strategies

• Question & Answer / Winner of TabSite



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Majority of Time spent on Facebook

is in the

News Feed.

Current Trends ….



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Without the

you appear in a users News Feed like this:



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Current Trends ….

Source: Facebook Newsroom

300 million + photos are uploaded each day!

Facebook is the most popular photo uploading service on the web. Period.



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Current Trends Summary….

The News Feed, Mobile, and Photos

are all important elements we will be

Reviewing for Marketing on Facebook.



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Revolve around



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KEY ITEMS FOR FB PAGES:

• Visibility• Engaging users –comments, shares, likes • Viral tools- Make sharing easy, integrated

Let’s break these down into key tips…



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Without the

you appear in a users News Feed like this:



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Step #1 To be seen, you must first get the…

So that you appear in the News Feed!



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#2STRATEGIES for “Like”

Like Gate (fan-gating)Technique to invite Liking the Page



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STRATEGIES Part 2 LINK TO SPECIFIC TABS ON YOUR FAN PAGE

From the web.

Not simply your Facebook Page URL!



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Facebook Tab URL used in posting:

IMPORTANT! Use Smart Mobile Friendly URL



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ALWAYS Post in your Page Timeline with the

Smart Mobile Friendly URLShown below in TabSite Engagement App’s setup area



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#3 ENGAGEMENT

Your Timeline Posts

Determine your Page

visibility &activity



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84% of your fans

DO NOT get your

CONTENT in

their News Feed!



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You must

WIN the News Feed!



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Getting “Likes”, Shares, Comments

WINNING the News Feed =



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Winning News Feed Keys:

- Ask Questions

-Ask for “Like” example

“Click ‘Like’ if…”

- Invite Sharing

“Share this pic..”



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INCREASED

ENGAGEMENT MEANS

INCREASED VISIBILITY=

INCREASED SALES POTENTIAL



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#4 Pictures & Videos!

Source: DanZarrella.comSource: DanZarrella.com

Photos Get the Most Engagement!



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Brands posting outside of business hours

had 20% higher engagement

rates

However, note the next report…..

Source: Buddy Media: Strategies for Effective Facebook Wall Posts

#5 When to Post is Critical to Success



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When to Post is Critical to Success

Links posted from 1pm to 4pm result in the highest clicks

Peak time of the week is…..

Wednesday at 3pm

Source Bitly, May 2012



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#6 Boost Engagement with PromosDraw in and Build Engagement

With Contests, Giveaways, and Promos

Image Credit to Amy Porterfield



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Social Sharing features are IMPORTANT

Fan Sharing

is vital!

11 7 22



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Use Contest Sharing Features

CONTESTS can:

•Draw Entrants

•Encourage voting

•Boost engagement

11 7 22



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New promo Engagement Apps

Share DealCouponGalleryGroup DealPinterest



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If we get visitors to…

LikeShareCommentEnterVote

We boost their connection with your Page!



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Revolve around

REMEMBER THE CYCLE!



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SUMMARY

FAST FACTS:

•Boost Engagement via • Strategic Posting

• Promo Tabs to drive traffic to your Page

• Post for Mobile use

• Drive traffic to promo tabs from web/social

Question and Answer time

TabSite Winner is…Read about new tools:

tabsite.com/engagementapps



facebook marketing power tips for page admins

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